Supermetrics for Excel
Connect Your Data Sources to Microsoft Excel
One integration. 170+ data sources. Pull your marketing data into Microsoft Excel automatically — no manual exports, no engineering required.
Advertising
Facebook Ads
Excel is where serious number-crunching happens. Connect Facebook Ads to Microsoft Excel and put the full power of pivot tables, XLOOKUP, conditional formatting, and Power Query behind your ad data. Build workbooks that refresh on schedule, crunch thousands of rows without breaking a sweat, and email polished reports to stakeholders automatically.
Google Ads
Put Google Ads data where it belongs — in Excel. Build pivot tables that slice campaign performance by keyword, device, and location. Use XLOOKUP to match search terms against bid adjustments, conditional formatting to flag quality score drops, and Power Query to blend with CRM data. Scheduled refreshes via Supermetrics Hub keep everything current.
LinkedIn Ads
Bring LinkedIn Ads data into Excel and analyze B2B campaign performance with pivot tables that break down cost per lead by industry, seniority, and company size. Use XLOOKUP to match leads against pipeline data, conditional formatting to flag campaigns missing targets, and Power Query to blend with HubSpot or Salesforce exports.
TikTok Ads
Pull TikTok Ads data into Excel and analyze video ad performance with pivot tables that break down watch time, view rates, and conversions by creative type and audience. Conditional formatting highlights which video creatives engage and convert, while XLOOKUP connects ad spend to revenue in a single workbook.
Microsoft Ads
Pull Microsoft Ads data into Excel alongside Google Ads for complete search advertising analysis. Build pivot tables that compare keyword performance, quality scores, and impression share across both search engines. Power Query merges the datasets for unified CPC and conversion tracking.
Pinterest Ads
Pull Pinterest Ads data into Excel for visual advertising analysis. Build pivot tables that compare pin performance by format, targeting type, and audience. Conditional formatting highlights top-performing creatives while SUMIFS calculate save rates and engagement metrics across campaigns.
Snapchat Ads
Pull Snapchat Ads data into Excel for Snap campaign analysis. Build pivot tables that break down swipe-ups, video completions, and conversions by ad format and audience. Conditional formatting highlights top-performing creatives and XLOOKUP connects spend to revenue across campaigns.
X (Twitter) Ads
Pull X (Twitter) Ads data into Excel for paid social campaign analysis. Build pivot tables that break down engagement, link clicks, and conversions by campaign objective and audience. Conditional formatting highlights top performers while XLOOKUP connects ad spend to conversion value.
Amazon Ads
Pull Amazon Ads data into Excel for ACoS tracking, keyword bid analysis, and ASIN-level performance reporting. Build pivot tables that slice Sponsored Products, Brands, and Display performance by keyword, ASIN, and placement. Power Query blends with Seller Central data for total Amazon P&L.
Apple Search Ads
Pull Apple Search Ads data into Excel for app install campaign analysis. Build pivot tables that slice CPA, installs, and tap-through rates by keyword, search term, and device class. Conditional formatting highlights top-converting keywords for bid optimization.
Display & Video 360
Pull DV360 programmatic data into Excel for campaign analysis across display, video, and CTV. Pivot tables break down viewability, reach, and frequency by insertion order, line item, and audience segment. Power Query blends with CM360 data for full-funnel reporting.
Outbrain Amplify
Pull Outbrain Amplify data into Excel for content promotion analysis. Build pivot tables comparing CTR, CPC, and conversions by promoted content and publisher. Conditional formatting highlights top-performing headlines and high-converting publisher placements.
Google Ad Manager
Pull Google Ad Manager data into Excel for ad serving analysis. Build pivot tables that break down impressions, revenue, and fill rate by order, line item, and ad unit. Conditional formatting monitors yield optimization and flags underdelivering campaigns.
Google Search Ads 360
Pull SA360 data into Excel for cross-engine search campaign management. Build pivot tables that compare performance across Google, Microsoft, and Yahoo search engines. XLOOKUP connects Floodlight conversions to campaign spend for enterprise attribution.
The Trade Desk
Pull The Trade Desk data into Excel for programmatic campaign analysis. Build pivot tables that compare CPM, viewability, and conversions by audience segment, supply vendor, and ad format. Conditional formatting highlights efficient placements and audience segments.
Adform
Pull Adform data into Excel for ad serving and campaign tracking analysis. Build pivot tables breaking down impressions, viewability, and video completions by campaign, line item, and banner size. Conditional formatting monitors delivery pacing and creative performance.
Spotify Ads
Pull Spotify Ads data into Excel for audio advertising analysis. Build pivot tables that compare reach, frequency, and completion rates across campaigns. Conditional formatting highlights top-performing audio creatives and optimal frequency thresholds.
RTB House
Pull RTB House retargeting data into Excel for remarketing campaign analysis. Build pivot tables comparing ROAS, conversion values, and eCPM by subcampaign, creative, and device. Conditional formatting flags declining performance and budget waste.
Amazon DSP
Pull Amazon DSP data into Excel for programmatic display campaign analysis on Amazon properties. Build pivot tables comparing viewability, click-throughs, and pixel conversions by order, line item, and creative. Conditional formatting monitors delivery and conversion performance.
Yahoo DSP
Pull Yahoo DSP data into Excel for programmatic campaign analysis. Build pivot tables comparing impressions, conversions, and viewability by campaign, media type, and audience segment. Conditional formatting highlights cost-efficient placements and targeting combinations.
LINE Ads
Pull LINE Ads data into Excel for campaign performance analysis in the Japanese and Asian markets. Build pivot tables that compare reach, conversions, and video completion rates by campaign objective and ad format. Conditional formatting highlights top-performing creatives.
Google AdSense
Pull Google AdSense data into Excel for publisher revenue tracking and optimization. Build pivot tables that break down earnings by domain, ad unit, and country. Conditional formatting highlights high-RPM pages and flags declining performance patterns.
AdRoll
Pull AdRoll retargeting data into Excel for remarketing campaign analysis. Build pivot tables comparing conversions, ROAS, and CPA by campaign, audience, and placement. Conditional formatting flags campaigns with declining performance or budget waste.
Quora Ads
Pull Quora Ads data into Excel for question-targeting campaign analysis. Build pivot tables comparing clicks, conversions, and CPA by campaign, ad set, and conversion type. Conditional formatting highlights high-converting question topics and audience segments.
Teads
Pull Teads data into Excel for outstream video advertising analysis. Build pivot tables comparing viewability, video completion rates, and conversions by campaign, creative, and website. Conditional formatting monitors brand safety and viewability thresholds.
Yandex.Direct
Pull Yandex.Direct data into Excel for search and display advertising analysis in Russian markets. Build pivot tables comparing CTR, CPC, and conversions by campaign, keyword, and region. Conditional formatting highlights performance by ad network type and device.
DoubleVerify
Pull DoubleVerify verification data into Excel for ad quality monitoring. Build pivot tables comparing viewability, brand safety, and fraud metrics by campaign, site, and device. Conditional formatting flags sites below viewability thresholds and with fraud incidents.
Kwai Ads
Pull Kwai Ads data into Excel for short-form video advertising analysis. Build pivot tables comparing impressions, conversions, and video play rates by campaign and ad set. Conditional formatting highlights top-performing creatives and cost-efficient audience segments.
Google Campaign Manager 360
Pull Campaign Manager 360 data into Excel for cross-channel ad serving and attribution analysis. Build pivot tables comparing impressions, conversions, and reach by campaign, placement, and site. XLOOKUP connects Floodlight conversions to spend across all ad platforms.
Taboola
Pull Taboola data into Excel for content promotion and native advertising analysis. Build pivot tables comparing CTR, CPC, and conversions by campaign, content item, and branding text. Conditional formatting highlights top-performing headlines and cost-efficient placements.
Reddit Ads
Pull Reddit Ads data into Excel for community-based advertising analysis. Build pivot tables comparing clicks, conversions, and reach by campaign, community, and interest targeting. Conditional formatting highlights high-performing subreddit placements and audience segments.
StackAdapt
Pull StackAdapt data into Excel for programmatic native, display, and video campaign analysis. Build pivot tables comparing impressions, conversions, and ROAS by campaign, line item, and creative type. Conditional formatting monitors CPA thresholds and budget pacing.
Criteo
Pull Criteo data into Excel for commerce media and retargeting analysis. Build pivot tables comparing ROAS, CPC, and conversion rates by campaign, ad set, and category. Conditional formatting highlights top-performing campaigns and flags declining ROAS trends.
Also available: Snapchat Ads, Amazon Ads, Criteo, StackAdapt, Apple Search Ads, Reddit Ads, Outbrain, and more.
Analytics
Google Analytics 4
Pull GA4 web analytics into Excel for deeper analysis than Explore reports allow. Build pivot tables that slice traffic by source, landing page, and device. Use SUMIFS to calculate custom engagement metrics, conditional formatting to flag traffic drops, and Power Query to merge GA4 data with ad spend from other platforms.
Adjust
Pull Adjust mobile attribution data into Excel for app install analysis and campaign performance tracking. Build pivot tables that compare installs, ROAS, and retention by partner, campaign, and country. Conditional formatting flags fraudulent traffic and underperforming sources.
CallRail
Pull CallRail call tracking data into Excel for phone lead analysis. Build pivot tables that break down calls by source, campaign, and keyword. Conditional formatting highlights missed calls and high-value leads while XLOOKUP connects call data to ad spend for cost per call calculations.
AppsFlyer
Pull AppsFlyer attribution data into Excel for app install and engagement analysis. Build pivot tables comparing installs, ROI, and retention by media source, campaign, and country. Conditional formatting highlights top-performing channels and flags high-uninstall sources.
Matomo
Pull Matomo analytics data into Excel for privacy-first web analytics reporting. Build pivot tables that slice visits, pageviews, and conversions by page, country, and device type. No data sampling means complete accuracy in your Excel reports.
Piwik PRO
Pull Piwik PRO data into Excel for privacy-compliant web analytics. Build pivot tables that slice sessions, pageviews, and goal conversions by source, campaign, and device. Full data ownership with no sampling means accurate reporting in your Excel workbooks.
Piano Analytics
Pull Piano Analytics data into Excel for digital audience measurement. Build pivot tables that slice visits, pageviews, and conversions by content type, source, and campaign. Conditional formatting highlights content performance and audience engagement patterns.
Google Trends
Pull Google Trends data into Excel for search interest research and seasonal planning. Build pivot tables comparing interest scores by search term, region, and time period. Conditional formatting highlights trending topics and seasonal patterns for marketing planning.
Adobe Analytics 2.0
Pull Adobe Analytics data into Excel for enterprise web analytics reporting. Build pivot tables that slice page views, visits, and revenue by site section, marketing channel, and device. Power Query blends with CRM data for complete digital experience analysis.
Google Business Profile
Pull Google Business Profile data into Excel for local search visibility and customer action tracking. Build pivot tables comparing search impressions, direction requests, and phone calls by location. Conditional formatting highlights locations with declining visibility or low review scores.
Also available: Adobe Analytics, Amplitude, Hotjar, Mixpanel, and more.
Social Media
Pull Instagram Insights data into Excel for content performance analysis. Build pivot tables comparing Reels, Stories, and feed post engagement. Use conditional formatting to rank content by saves and shares, and SUMIFS to calculate engagement rates by post type and day of week.
YouTube
Pull YouTube channel analytics into Excel for video performance analysis and audience insights. Build pivot tables that compare views, watch time, and subscriber growth by video and traffic source. Conditional formatting highlights top-performing content while SUMIFS calculate engagement benchmarks.
X (Twitter) Organic
Pull X (Twitter) Organic data into Excel for organic content performance analysis. Build pivot tables comparing impressions, engagements, and follower growth by tweet type and posting time. Conditional formatting highlights viral content and engagement trends.
Sprout Social
Pull Sprout Social data into Excel for multi-profile social media analysis. Build pivot tables comparing engagement, reach, and posting frequency across profiles and networks. Conditional formatting highlights top-performing content types and optimal posting patterns.
Pinterest Organic
Pull Pinterest Organic data into Excel for organic pin performance and audience growth analysis. Build pivot tables comparing impressions, saves, and outbound clicks by pin type and content theme. Conditional formatting highlights top-performing pins and engagement trends.
Facebook Insights
Pull Facebook Insights data into Excel for page performance and content analysis. Build pivot tables comparing post engagement, page views, and follower demographics by post type and time period. Conditional formatting highlights viral content and engagement patterns.
LinkedIn Company Pages
Pull LinkedIn Company Pages data into Excel for B2B organic social analysis. Build pivot tables comparing post engagement, follower growth, and page views by update type and follower demographics. Conditional formatting highlights top-performing content themes.
TikTok Organic
Pull TikTok Organic data into Excel for organic video content analysis. Build pivot tables comparing views, engagement, and completion rates by video and posting time. Conditional formatting highlights viral content and flags videos with low completion rates.
Also available: Threads Insights, Sprinklr, Meltwater, and more.
E-commerce
Shopify
Pull Shopify store data into Excel for product analysis, revenue tracking, and order management. Build pivot tables that break down sales by product, variant, and channel. Use SUMIFS for margin calculations, conditional formatting for stock alerts, and Power Query to blend with ad spend data for true ROAS.
Stripe
Pull Stripe transaction data into Excel for revenue analysis and payment tracking. Build pivot tables that break down transaction amounts, fees, and refunds by customer, card brand, and currency. SUMIFS calculate net revenue and conditional formatting flags unusual refund patterns.
WooCommerce
Pull WooCommerce data into Excel for product and order analysis. Build pivot tables that break down sales by product, payment method, and billing country. SUMIFS calculate net revenue after returns and coupons while conditional formatting flags declining products.
Amazon Seller Central
Pull Amazon Seller Central data into Excel for product performance and seller metrics analysis. Build pivot tables that break down sales, unit session percentage, and buy box ownership by ASIN, SKU, and marketplace. Conditional formatting highlights products losing buy box share.
Also available: WooCommerce, BigCommerce, Amazon Seller Central, and more.
Email & Marketing Automation
Mailchimp
Pull Mailchimp email data into Excel for campaign performance analysis and audience insights. Build pivot tables that compare open rates, click rates, and revenue across campaigns. Conditional formatting flags deliverability issues and XLOOKUP connects email engagement to downstream conversions.
Klaviyo
Pull Klaviyo email and SMS data into Excel for revenue attribution and flow analysis. Build pivot tables that compare campaign vs. flow performance, track revenue per recipient, and analyze SMS alongside email engagement — all with Excel formulas and conditional formatting.
ActiveCampaign
Pull ActiveCampaign data into Excel for email campaign analysis and automation performance tracking. Build pivot tables comparing open rates, click rates, and deal pipeline by campaign, automation, and segment. Conditional formatting monitors deliverability health.
Omnisend
Pull Omnisend data into Excel for ecommerce email and SMS campaign analysis. Build pivot tables comparing open rates, click rates, and deliverability by campaign and segment. Conditional formatting monitors bounce and complaint rates for inbox placement health.
Marketo
Pull Marketo data into Excel for lead management and email marketing analysis. Build pivot tables comparing lead scores, program performance, and email engagement by campaign, channel, and source. Conditional formatting highlights high-value leads and underperforming programs.
Brevo
Pull Brevo data into Excel for email and transactional messaging analysis. Build pivot tables comparing delivery rates, open rates, and click-to-open rates by campaign and list. Conditional formatting monitors bounce rates and complaint levels for deliverability health.
Also available: Campaign Monitor, Eloqua, ActiveCampaign, and more.
CRM
HubSpot
Pull HubSpot CRM and marketing data into Excel for pipeline analysis, deal forecasting, and campaign ROI tracking. Build pivot tables that slice deals by stage, owner, and source. Use SUMIFS for weighted pipeline calculations and XLOOKUP to connect marketing touches to closed revenue.
Salesforce
Pull Salesforce CRM data into Excel for pipeline reporting, opportunity forecasting, and win/loss analysis. Build pivot tables that slice deals by stage, account, and owner. SUMPRODUCT calculates weighted pipeline value and XLOOKUP connects marketing campaigns to closed revenue.
Also available: Pipedrive, Zoho CRM, and more.
SEO
Google Search Console
Pull Google Search Console data into Excel for SEO analysis and keyword tracking. Build pivot tables that slice search performance by query, page, and device. Conditional formatting highlights ranking changes and XLOOKUP connects search visibility to traffic and revenue.
Semrush Analytics
Pull Semrush analytics data into Excel for competitive SEO research. Build pivot tables that compare organic keywords, traffic estimates, and domain authority across competitors. Conditional formatting highlights keyword gaps and ranking opportunities.
Bing Webmaster Tools
Pull Bing Webmaster Tools data into Excel for Bing search visibility analysis. Build pivot tables that slice clicks, impressions, and average position by query and page URL. Conditional formatting highlights ranking changes and crawl health issues.
Also available: Ahrefs, Moz, and more.
Affiliate & Partnerships
Awin
Pull Awin affiliate data into Excel for publisher performance analysis and commission tracking. Build pivot tables comparing transactions, commission, and conversion rates by publisher, campaign, and region. Conditional formatting highlights top earners and declining partners.
Impact
Pull Impact partnership data into Excel for affiliate and influencer performance tracking. Build pivot tables comparing actions, revenue, and ROAS by partner, program, and event type. Conditional formatting highlights top-performing partners and flags underperforming channels.
Adtraction
Pull Adtraction affiliate data into Excel for partner performance and commission tracking. Build pivot tables comparing sales, leads, and commission by partner, program, and market. Conditional formatting highlights top earners and tracks conversion ratios.
CJ Affiliate
Pull CJ Affiliate data into Excel for affiliate network performance tracking. Build pivot tables comparing commissions, sale amounts, and publisher performance by advertiser, action type, and status. Conditional formatting monitors commission status and flags pending approvals.
Also available: Affluent, Everflow, Partnerize, and more.
Ready to Connect Your Data to Microsoft Excel?
170+ data sources. Set up in minutes. No engineering required.