Supermetrics for Excel
Connect The Trade Desk to Microsoft Excel — Programmatic Buying Workbooks
Pull The Trade Desk data into Excel for programmatic campaign analysis. Build pivot tables that compare CPM, viewability, and conversions by audience segment, supply vendor, and ad format. Conditional formatting highlights efficient placements and audience segments.
Why Connect The Trade Desk to Microsoft Excel?
Get your TTD data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Audience segment ROI comparison
Pivot by audience name and ad group to compare click CPA, view-through CPA, and total conversions. Identify which first-party and third-party audience segments deliver the best return.
Supply vendor bid analysis
Use conditional formatting to rank supply vendors by viewability, bid win rate, and CPM. Highlight the vendors where your ads actually get seen versus those burning budget on low-quality inventory.
Cross-DSP programmatic comparison
Pull Trade Desk data on one sheet and DV360 or Amazon DSP on another. Power Query joins by date and campaign to compare CPM and CPA across DSPs for smarter budget allocation.
How to Connect The Trade Desk to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for The Trade Desk in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Audience Segment ROI Matrix
Pivot table comparing click and view-through conversions by audience segment. Conditional formatting highlights the segments with the lowest CPA and highest conversion volume.
Supply Path Optimization Report
Track viewability, CPM, and bid win rate by supply vendor. Data bars rank vendors so you can shift budget to the supply paths delivering the most viewable impressions.
What The Trade Desk Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full TTD reporting data — metrics and dimensions you already know from the TTD interface.
Key Metrics
- Impressions
- Clicks
- CTR
- CPM
- CPC
- Total click conversions
- Total view-through conversions
- CPA (click)
- CPA (view)
- Bids
- Sampled viewable impressions
- Sampled tracked impressions
Key Dimensions
- Campaign name
- Ad group name
- Creative name
- Audience name
- Device type
- Supply vendor
- Site
- Country
- Ad format
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect The Trade Desk alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for The Trade Desk. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your The Trade Desk reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect The Trade Desk to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select The Trade Desk as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my The Trade Desk data secure in Excel?
Yes. Supermetrics uses OAuth authentication for The Trade Desk — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine The Trade Desk data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull The Trade Desk data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What The Trade Desk metrics can I pull into Excel?
You can access all standard The Trade Desk reporting metrics through Supermetrics, including Impressions, Clicks, CTR, CPM, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for The Trade Desk in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your The Trade Desk data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I compare audience segment performance from The Trade Desk in Excel?
Pull audience name as a dimension alongside CPA (click), CPA (view), and total conversions. A pivot table with audiences in rows lets you sort by any conversion metric to find which segments justify their data cost.
Can I analyze supply vendor quality from The Trade Desk in Excel?
Yes. Pull supply vendor and site as dimensions with viewability and CPM as metrics. Conditional formatting flags vendors below your viewability threshold. SUMIFS calculate effective viewable CPM per vendor.
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