Marketing Data Activation

ACTIVATE DATA

From data to decisive action

Turn real-time insights into immediate actions in your channels, so you capture opportunities while others are still running reports.

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Optimize advertising in real-time

Send conversion signals back to ad platforms instantly. Let algorithms optimize for actual revenue, not vanity metrics.

Build audiences that buy

Create dynamic segments based on real behavior. Target high-value customers before competitors even know they exist.

Orchestrate journeys that convert

Trigger personalized experiences across every touchpoint. Turn one-time buyers into lifetime advocates automatically.

How it works

From live data to live actions in four simple steps

Connect & unify

Stream marketing, CRM and behavioural data into one profile store the moment it lands in Supermetrics.

Decide in real time

Rules and machine learning score behavior, segment audiences and choose the next best action.

Model & segment

Build audiences, propensity scores or next‑best‑action rules on fresh data, no SQL required.

Trigger actions

Push decisions to any channel, such as ads, email, web, in‑app and more, through out‑of‑the‑box integrations.

Close the loop from insight to action

Build unified profiles, surface look-alikes, guide every journey and personalize each moment. All inside Supermetrics.

“I think one of the things that I've found the most useful from it is the data blending tools that Supermetrics provides, which allows us to do a lot of the transformation that we end up doing down the road in our internal reporting system. It allows us to be a lot more strategic about the blending that I can do within that platform before I send it down to the data lake.”

Cory Cinelli

Senior Business Analyst at Manscaped

“When developing our data lake, we searched for ETL tools to help us ingest large volumes of data from multiple sources, such as ad accounts and social media. After comparing several alternatives, Supermetrics was the clear winner.”

José Murillo

Head of Connections Marketing at FIFCO

“The simplicity of using Supermetrics has been a life-changer for Le Figaro. Without Supermetrics, we'd have to rely on engineers to do time-consuming manual work. Now any team can build an automatic and multi-sourced dashboard giving a comprehensive view of what's happening.”

Mickaël Zollet

Head of Marketing Operations at Le Figaro