Marketing Data Activation

ACTIVATE DATA

From data to decisive action

Turn real-time insights into immediate actions in your channels, so you capture opportunities while others are still running reports.

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Optimize advertising in real-time

Send conversion signals back to ad platforms instantly. Let algorithms optimize for actual revenue, not vanity metrics.

Build audiences that buy

Create dynamic segments based on real behavior. Target high-value customers before competitors even know they exist.

Orchestrate journeys that convert

Trigger personalized experiences across every touchpoint. Turn one-time buyers into lifetime advocates automatically.

How it works

From live data to live actions in four simple steps

Connect & unify

Stream marketing, CRM and behavioural data into one profile store the moment it lands in Supermetrics.

Decide in real time

Rules and machine learning score behavior, segment audiences and choose the next best action.

Model & segment

Build audiences, propensity scores or next‑best‑action rules on fresh data, no SQL required.

Trigger actions

Push decisions to any channel, such as ads, email, web, in‑app and more, through out‑of‑the‑box integrations.

Close the loop from insight to action

Build unified profiles, surface look-alikes, guide every journey and personalize each moment. All inside Supermetrics.

“We were looking for a powerful solution that would allow us to interconnect our digital channels to our CRM. The Data Activation Platform fits perfectly in this because what we wanted to achieve was to break down silos and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time. ”

Jad Naciri

Cross-Channel Data Manager in the Acquisition team at Air France

“I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such an amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year!”

Alice Yang

Senior Global Digital Manager, Paid Media at Levi's

“Supermetrics supports us with engagement on every touchpoint of the entire customer journey. With 1.7 million customers recognized in the Data Activation Platform, we are able to provide a personalized customer experience for all these customers.”

Rob van den Berg

Sr. Online Marketer at Vattenfall

“With the Data Activation platform, we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward — and we see that our approach pays off.”

KLM

Director E-Acquisition at KLM

“Being able to recognize our customers means that we can target the exact audience we need with relevant messaging, and at the same time exclude prospects and people who have opted out of targeting. This is also a big step towards decreasing ad spend for ads that would otherwise be wasted on the wrong audience.”

Laure van Ravensberg

Digital Marketer at Vattenfall

“Our goal was to unify data from online and offline sources on a single platform, where it could be mined for profitable insights. Those sources weren't limited to Levi's own site or even its CRM system: they included customers at every stage of the customer journey.”

Harley Ayers

Strategy Lead for Levi’s at OMD