Unified customer data at your marketing team's fingertips

Bring every data source into one unified platform, so your team sees the complete picture and makes better decisions.

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Empowering marketing teams with 24/7 access to unified customer data



Integrated Customer Data

Configure and automate the ingestion of demographic, behavioral & transactional data from every marketing and operational system.


Multi-key ID Resolution

Recognise and merge identifiers and profiles using deterministic matching in real-time for immediate activation into campaigns and journeys.


360° Unified Profiles

Deliver unified customer profiles to your marketing teams for improved segmentation and personalization across paid and owned channels.

What our clients say

Don’t just take our word for it

“Supermetrics supports us with engagement on every touchpoint of the entire customer journey. With 1.7 million customers recognized in the Data Activation Platform, we are able to provide a personalized customer experience for all these customers.”

Rob van den Berg
Rob van den Berg
Sr. Online Marketer at Vattenfall

“We needed a solution to connect all of our digital channels with our CRM. The Data Activation Platform helped us break down silos and and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time.”

Jad Naciri
Jad Naciri
Cross-Channel Data Manager in the Acquisition team at Air France

“I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such an amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year!”

Alice Yang
Alice Yang
Senior Global Digital Manager, Paid Media at Levi's

“With the Data Activation platform, we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward — and we see that our approach pays off.”

KLM
KLM
Director E-Acquisition at KLM

“What I like about the team is that they don't come at you with their own business model and then try to shoehorn your business to match that. It has been really collaborative, and we’ve explored those different ways of working and how we can improve processes so that it fits our business challenges from a Heineken perspective.”

Alison Hawkins
Alison Hawkins
Digital Media & Marketing Manager at Heineken

Unified customer profiles

Empower marketers with unified customer data

With unified customer profiles at their fingertips, Supermetrics removes your marketing team's reliance on others to leverage all the marketing and customer data they need to orchestrate omnichannel personalized experiences and better understand their customers.

  • 360 unified profiles of customers AND anonymous users;
  • Activate profiles to any channel or system that needs it;
  • Build & activate unified profiles in under 200 milliseconds;
  • Enrich profiles with second-or third-party data;
  • Facts & engagements applied to every profile for segmentation;
  • PII is pseudonymized for the highest security standards.

Real-time, multi-key ID resolution

Ingest any data to build 360°customer profiles

A library of connectors, APIs, SDKs, tag managers, custom integrations, and real-time event streams to ingest all the data needed to power better customer experiences. Intelligent, multi-key identity resolution then builds unified customer profiles.

  • Real-time, multi-key ID resolution builds profiles for activation;
  • Server-side and client-side connectors and APIs;
  • Out-of-the-box connectors to operational databases;
  • Centralized consent on profiles from across channels;
  • A connector team is on standby to connect to legacy systems.

Profiles for anonymous visitors

Target anonymous user profiles in real-time

Between 95% and 98% of digital visitors don't purchase or authenticate, but leave a huge wealth of anonymous intent that requires immediate activation. Supermetrics builds unified anonymous profiles and enables marketers to personalize browsing experiences and launch tailored retargeting strategies.

  • Create unified anonymous profiles of website visitors;
  • Real-time personalization of browsing experiences;
  • Intelligent retargeting in paid & social channels;
  • Constant, real-time ID matching against known IDs;
  • All done with zero reliance on third-party cookies.

Discover how Heineken started their journey to identify 8 million profiles

Watch this interview and learn how Heineken is working with Supermetrics Data Activation to create unique customer profiles and identifiers to reach their digital branding and first-party data activation goals.

Discover more

See Data Activation in Action

See how real-time insights translate into immediate actions across your channels - so you act while others are still running reports


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