Supermetrics For Retail & FMCG

RETAIL & FMCG

Connect every sale to its source

Finally see which products and campaigns drive profitable growth, from social discovery to checkout.

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Trusted by 200,000+ companies in 120 countries

Intelligence that moves as fast as retail

Marketplace mastery

Unite Amazon, Walmart, and direct sales data automatically. See your complete business without platform switching.

Product-level precision

Track performance by SKU, category, or campaign instantly. Know which products to push and which to pause.

Inventory intelligence

Align marketing spend with stock levels in real time. Never waste budget promoting out-of-stock winners.

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Why retail leaders choose Supermetrics

Connect

Bring everything together

Stop losing hours to manual data collection. Bring every online and offline marketing source together automatically, so you spend time on strategy, not building dashboards. See the full picture of performance in one live view, always up to date.

Connect your data together

Manage

Organize data, unlock growth

Turn data into trusted insights. Supermetrics cleans, organizes, and standardizes everything automatically, so every number tells the true story. Make confident decisions knowing your data is accurate, consistent, and always ready.

Organize your data

Analyze

Spot growth drivers

Discover what actually drives growth. Reveal patterns and opportunities hidden in your data, turning complexity into clear next steps. See beyond surface metrics to understand what really moves your business forward.

Analyze your performance

Activate

Turn insights into action

Unify fragmented customer data coming from various online and offline channels, craft connected and multichannel shopping experiences, and reach your audience in channels that they want to be reached, in real-time.

Activate your marketing data

Powering your retail business

True product profitability

Connect advertising costs to actual sales by SKU across every channel. See which products drive growth versus drain budgets. Make stocking decisions based on real ROI, not gut feeling.

Omnichannel clarity

Unite online and retail partner data in one view. Track customer journeys from Instagram to in-store. Optimize the complete path to purchase, not channel silos.

Scale without SKU chaos

Handle thousands of products without drowning in data. Automated grouping and reporting by category or region. Grow your catalog while maintaining control.

Personalize across every channel

Activate all online and offline data and personalize the whole customer journey. Capture behavioral data from anonymous visitors and increase conversions on every touchpoint.

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi

Global Data and CRM Factory Director at ETAM Group

“I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such an amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year!”

Alice Yang

Senior Global Digital Manager, Paid Media at Levi's

“Our Supermetrics reports provide valuable insights for campaign management. By utilizing these insights, we can forecast changes and make informed decisions to steer the campaign in different directions.”

Pascal Coulier

Ecommerce & Omnichannel Marketing at HP

“Supermetrics has saved us approximately 160 hours a month just in data extraction—it's crazy! It's like having a full-time equivalent dedicated to data extraction without the $70k in compensation and taxes.”

José Murillo

Head of Connections Marketing at FIFCO

“The data platform we set up together with S360 & Supermetrics helped us build a strong foundation for success. We were able to gain a full view of our marketing performance. This really helps us focus our advertising going forward.”

Julius Schmidt

Director of Marketing & Insights at Flying Tiger

Discover how Levi's connected customer data and increased its marketing effectiveness

Levi’s levelled up their customer data management by getting a unified view of their online and in-store customers, and then leveraged the data to improve their customer acquisition programs:

377% conversion rate increase on Facebook and Instagram
326 % decrease in CPM & 65% in CPC spend on programmatic
115 % conversion rate uplift on brand search

Onboarded in only 8 weeks across a range of use cases, Levi's was able to improve online and offline audience prospecting and post-sale retargeting, in-market web retargeting, and audience suppression.

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Connect your retail intelligence stack

Connect these data sources and many more, directly inside the Supermetrics platform.

Shopify

Connect store performance to marketing spend for true e-commerce profitability insights.

Amazon Ads

Track Sponsored Products alongside organic sales to optimize your marketplace strategy.

Klaviyo

Track and compare campaign performance in a single view.

Google Merchant Center

Unite Shopping campaigns with inventory data for smarter product promotion.

Talk to an expert See all data sources

See Supermetrics in action

Take a quick, interactive tour on how marketers transform raw data into revenue growth. No engineering degree required.