Supermetrics For Retail & FMCG

RETAIL & FMCG

Connect every sale to its source

Finally see which products and campaigns drive profitable growth, from social discovery to checkout.

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Trusted by 200,000+ companies in 120 countries

Intelligence that moves as fast as retail

Marketplace mastery

Unite Amazon, Walmart, and direct sales data automatically. See your complete business without platform switching.

Product-level precision

Track performance by SKU, category, or campaign instantly. Know which products to push and which to pause.

Inventory intelligence

Align marketing spend with stock levels in real time. Never waste budget promoting out-of-stock winners.

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Why retail leaders choose Supermetrics

Connect

Bring everything together

Stop losing hours to manual data collection. Bring every online and offline marketing source together automatically, so you spend time on strategy, not building dashboards. See the full picture of performance in one live view, always up to date.

Connect your data together

Manage

Organize data, unlock growth

Turn data into trusted insights. Supermetrics cleans, organizes, and standardizes everything automatically, so every number tells the true story. Make confident decisions knowing your data is accurate, consistent, and always ready.

Organize your data

Analyze

Spot growth drivers

Discover what actually drives growth. Reveal patterns and opportunities hidden in your data, turning complexity into clear next steps. See beyond surface metrics to understand what really moves your business forward.

Analyze your performance

Activate

Turn insights into action

Say goodbye to your CDP. Supermetrics sends clean, up-to-date insight back to your ad, email and engagement platforms, automates real-time optimizations, and keeps every team aligned. So every marketing dollar drives greater growth.

Activate your marketing data

Powering your retail business

True product profitability

Connect advertising costs to actual sales by SKU across every channel. See which products drive growth versus drain budgets. Make stocking decisions based on real ROI, not gut feeling.

Omnichannel clarity

Unite online and retail partner data in one view. Track customer journeys from Instagram to in-store. Optimize the complete path to purchase, not channel silos.

Scale without SKU chaos

Handle thousands of products without drowning in data. Automated grouping and reporting by category or region. Grow your catalog while maintaining control.

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi

Global Data and CRM Factory Director at ETAM Group

“Our Supermetrics reports provide valuable insights for campaign management. By utilizing these insights, we can forecast changes and make informed decisions to steer the campaign in different directions.”

Pascal Coulier

Ecommerce & Omnichannel Marketing at HP

“Supermetrics has saved us approximately 160 hours a month just in data extraction—it's crazy! It's like having a full-time equivalent dedicated to data extraction without the $70k in compensation and taxes.”

José Murillo

Head of Connections Marketing at FIFCO