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Apr 24, 2025

Discover how ETAM Group rethought their approach to data—from old systems and frustration to a modern strategy that helps teams act faster, measure better, and market smarter.

Apr 9, 2025

In this episode, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, joins host Fanny Heimonen to share how she led a full-scale marketing data transformation—cutting manual work, unifying campaign data, and reshaping the analyst role from data providers to true insights experts.

Mar 13, 2025

Discover how Marketing Mix Modeling (MMM) has evolved and why it’s essential for modern marketers. Juha Nuutinen, CEO of Sellforte, joins Outi Karppanen to break down MMM, incrementality testing, and how to turn insights into action for smarter budget allocation and better marketing performance.

Feb 6, 2025

In this episode of The Marketing Intelligence Show, we explore how to overcome the obstacles of isolated data streams and still deliver impactful, data-driven results. You’ll learn practical methodologies for unifying fragmented data, developing performance indicators that matter, and presenting outcomes that highlight true marketing success—especially in media strategy and creative execution.

Jan 23, 2025

Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-commerce brands on Paid Social. Learn how to scale with data-driven testing, automate media buying, and quickly iterate on successful creatives. Perfect for high-growth e-commerce brands looking to optimize ad performance and lead Paid Social.

Jan 17, 2025

In this episode, host Evan Kaeding is joined by Kristina Knut, Supermetrics’ Brand & Social Media Strategist, to unpack the potential TikTok ban in the U.S. With the deadline looming, Kristina draws on her experience managing Supermetrics’ social media and her years working in China to offer unique insights and practical advice for marketers.

Jan 9, 2025

In this episode host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement.

Dec 12, 2024

In this episode, Jose Murillo, FIFCO’s Regional Head of Connections Marketing, reveals how he built an award-winning in-house agency. Learn how he scaled his team, created a strong data foundation, and used tools like Supermetrics to transform marketing at FIFCO.

Dec 5, 2024

In this episode, Evan Kaeding speaks with Tyson Drake, a fractional CMO and former CMO of a nine-figure DTC brand. Tyson shares strategies for scaling DTC brands, using first-party data, expanding beyond demand capture, and harnessing AI for data and creative optimization.

Dec 3, 2024

In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG’s journey of centralizing data, automating reports, and making smarter, data-driven decisions.