Search or filter episodes
Feb 6, 2024
In this episode, Evan Kaeding Lead solutions engineer, Supermetrics sits down with Mark Stouse, CEO, Proof Analytics to dive into the benefits and drawbacks of multi-touch attribution and marketing mix modeling.
Jan 18, 2024
In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively.
Jan 4, 2024
In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She explores how to define your use cases and choose the right tools to unlock the power of your data within your marketing team.
Dec 21, 2023
In this episode, Kate Gleeson, our Global Head of Brand, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to talk about why data has been the foundation of Supermetrics’ success and how others can utilize it to propel their businesses toward growth.
Dec 14, 2023
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabrielle Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management.
Dec 7, 2023
In this episode from SuperSummit, our CMO Gabrielle Stafford introduces a panel of experts, including Josh Cottrell-Schloemer from Cottrell Consulting, Jessica Moore from Graduation Alliance, and Dorothy Ann Advincula from Uber, for a marketing leader roundtable. We cover how to use data to fuel your growth in 2024 and beyond.
Nov 30, 2023
In this episode, our Global Brand Director, Kate Gleeson, speaks with Zach Bricker, Lead Solutions Engineer at Supermetrics, and Igor Skokan, Marketing Science Director at Meta, to discuss marketing mix modeling and how you can use it to measure the effectiveness of your marketing inputs.
Nov 23, 2023
In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one.
Oct 18, 2023
In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach.
Oct 5, 2023
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
In this episode, Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.