Custom data import
Seamless reporting from any source
Custom data import is a powerful tool to bring any structured data into Supermetrics. Easily import data from any platform and query it alongside pre-built, out of the box data sources.
Get all the data you need
Comprehensive analytics
Got that one ERP system that doesn't play nice with any system? Don't worry, we got you covered. Import custom data and report on it alongside other critical data sources natively supported by Supermetrics to become more informed in decision making.
Schedule and automate
Automate your custom data imports and schedule data updates across all your reports so you’ll have more time to focus on strategic marketing initiatives.
Blend and transform any field at any time
Use your imported data in data blends or create custom data transformations from the included fields. Easily manage your data governance and ensure all your data follows the same structure.
Store data for the future
Ensure you have all your relevant business data centralized in one place, whether that’s offline, online marketing data, or data from a platform Supermetrics doesn’t have a connector for out-of-the-box.
What custom data import unlocks
Attribute offline channels correctly
If you run campaigns in offline channels, custom file import allows you to attribute results correctly by importing data and blending it with your online data.
Cross-channel performance management
Compare the effectiveness of different marketing channels (e.g., Google Ads vs. Facebook Ads) in driving offline sales.
Campaign conversion tracking
Understand the contribution of each campaign to your results and identify key drivers of conversion, whether that’s data from offline touch points or online.
Don’t just take our word for it
What stood out for me with Supermetrics is the flexibility. The customizations you can do is something I haven’t seen with another tool.
Sam Lloyd, Global Media Marketing Director at GrouponWe found that since using Supermetrics, we’ve saved around 53% of reporting hours
Maricarmen Vargas, Digital Account Manager at GravitalSupermetrics does a really good job of taking care of work that no one should have to do manually.
Zach Cooper, Director of Analytics at A Cloud GuruSupermetrics has allowed us to scale. We have the needed data on hand automatically. Reporting isn’t a bottleneck for onboarding new clients or investing larger budgets.
Will Ridley, Digital Client Lead at Atomic 212Supermetrics has had a significant impact on the speed of the whole organization. Today, we can access our marketing metrics, measuring our overall performance quickly. With the help of Supermetrics, I can provide our teams with the necessary data whenever they need it.
Michael Schulz, Marketing Analytics Lead at Kapten & Son
We’re fueling insights for over 200,000 companies in 120 countries
Supermetrics
Connect your offline data
From individual users to teams and organisations we have a composable platform that grows with your needs