The Story Behind Our Story
Supermetrics
Kaivokatu 10 A
00100 Helsinki
Finland
Supermetrics Lithuania
Didžioji g. 18
Vilnius 01128
Lithuania
Registration number: 2552282-5
VAT: FI25522825
DUNS: 36-790-8984
It all started from a Google t-shirt.
In 2009, Google had just released the Google Analytics API. A Googler posted a contest in an online forum, the 1st person who managed to connect the API to Excel would win a Google t-shirt. Pretty exciting, huh? At least that’s what our founder Mikael felt. And he really, really wanted that t-shirt.
Working as a web analyst back then, Mikael frequently needed to use Google Analytics data in Excel. So he had to constantly import CSV files or manually copy/paste the data.
To solve his own pain point, and more importantly to win the glorious prize of a Google t-shirt, Mikael decided to give it a try, despite zero experience in programming.
Working throughout the night and in coffee shops, Mikael finally solved the problem and replied to the Googler, and won the t-shirt. Woo hoo!
Soon Mikael realized he wasn’t alone. It’s a shared pain for millions of web analysts and marketers. It’s a pain not only for Google Analytics users but for users of thousands of other marketing technologies. And he wanted to help.
It was time to save marketers from the boring, counterproductive and inhumane ways of manually moving data. Time to empower them to focus their time and energy on what matters. Time to give them peace of mind.
Today, we call the solution – Supermetrics.
P.S. Mikael still has the t-shirt. It’s in a vault, heavily guarded by massive dogs and electronic security… just in case you were wondering.
Supermetrics’ mission is to help marketers better report, monitor and analyze their data by connecting the marketing platforms to wherever they want to use the data.
Meet the Super Team.
A group of passionate superheroes, on the mission to bring marketers peace of mind.
Mikael Thuneberg
CEO & Founder
Got bored with copy-pasting marketing metrics and created an automated solution to do it. After years of struggle, turned it into a successful company.
Duleepa "Dups" Wijayawardhana
CTO
Technologist and cat herder. Former MySQL, Empire Avenue, Sun & BioWare. Driving the tech team crazy with his insane world-domination demands.
Viivi Marttinen
People Operations
Energy-packed extrovert on a mission to find more awesome people to join Supermetrics team. Loves people and coffee.
Sales Team
Martin Illman
Head of Sales
Family man that places sports, sales and people high on his happiness index.
Okko Vainiomaki
Senior Sales Manager
Experienced enterprise sales professional. Serious F1 fan who watches every session of every GP weekend without fail.
Kyle Coenen
Sales Manager
Latte-game strong. Networking-game stronger. Enjoys helping people find solutions for their problems.
Johanna Korhonen
Sales Manager
Bubbly and passionate sales lady. Always on the lookout for the next perfect dress. Or great banter.
Noora Laitinen
Sales Executive
Cheerful and curious sales enthusiast. Her triangle of happiness consists of bad jokes, good work-outs, and cuddling with her dog.
Alejandra Soni
Customer Success Manager
Focused on making customers successful. Hates churn, loves Tamales and True Crime documentaries.
Kathy Murillo
Sales Executive
Walking or cycling around nature makes her day. Passionate about making people’s lives easier through automation.
Elina Maunula
Sales Executive
Sales with high energy and consistent drive. Running, biking and good food make her happy. Plays Formula 1 Fantasy league with her boyfriend.
Customer Support Team
Jouni Hyötylä
Head of Customer Support
Dude that gets along with everyone. Strong background leading customer service and sales teams. One fault though: doesn’t like white wine.
Heidi Virta
Technical Support Specialist
Positive people-person with a geeking disorder. Loves coffee, hates unresolved tech problems.
Jessica Brock
Technical Support Specialist
With years of experience under her sword belt, this tech support ninja seeks to solve your issues before you even knew you had them.
Nebiat Ibssa
Technical Support Engineer
Supergirl who is enthusiastic about solving tech problems.
Heikki Ylönen
Technical Support Specialist
Positive team player who loves games, talking about tech and investigating problems.
Sanna Widdowson
Customer Support Specialist
Challenge enthusiast who has a soft spot for IT and helping customers. Loves matcha and animals.
Dmitrii Krupianskii
Technical Support Engineer
Eats challenges for breakfast. A positive thinker with a “can-do” attitude. Retired snowboarder after all.
Affiliate Marketing
Victoria Galperina
Head of Affiliate Marketing
That geek behind the Supermetrics affiliate program. Always on a lookout for Super Affiliates with hidden super powers.
Hetty Korsten
Affiliate Marketing Manager
On the hunt for new partnerships and Super Affiliates.
Addicted to tomatoes and hula hooping.
Marketing Team
Zhao Hanbo
Head of Marketing & Biz Dev
All Zhao dreams about is getting more users for Supermetrics and making everyone in the marketing team happy.
Edward Ford
Marketing Director
A CX-driven marketing geek obsessed with growth. Loves to learn new stuff, blow things up, and drink good coffee. Emoji fanatic!
Anna Shutko
Product Marketing Manager
The superpower behind new product releases. An extravert who loves startups, people and public speaking.
Johanna Virtanen
Director of Communications
Passionate about building businesses with the help of modern marketing and communications. Loves her kids and researching the mineral composition of rocks. Makes all big decisions in the sauna.
Dmitry Golovanov
Digital Marketing Manager
Been to 36 countries, fluent in 5 languages and 13 digital marketing platforms. Uses Supermetrics to get more Supermetrics conversions. Drinks green tea.
Client Tools and Services Team
Peter Bolobon
Client Tools Team Lead
PHP enthusiast. Loves tea with lemons and playing the piano when not coding.
Harri Lampi
Senior Software Engineer
Develops connectors, sometimes even with success. Enjoys Supermetrics’ Friday foosball tournaments, pulling off bigger successes there than over his working desk.
Nikolai Agafonov
Senior Javascript Developer
Data-driven approach worshipper. Believes that the light of knowledge shall never go out under the pressure of ignorance. Likes cherries.
Data Engineering Services Team
Andy Kozak
Head of Data Engineering
Passionate data engineer always curious how things work. Believes in predicting future (from data) and traveling back in time (on dashboards).
Anni Kuittinen
Data Analyst
Analytics enthusiast and synesthete who is passionate about visualizing data. Likes avocados, hates inequality.
DevOps and Core Engineering Team
Viktor Djupsjöbacka
Lead DevOps Engineer
Devops whose days are mostly cloudy. Gets high on version upgrades, reads bedtime stories to servers and databases alike.
Dawit Nida
DevOps Engineer
Self-proclaimed API ninja behind some of the Supermetrics connectors. He has keen interest to Data Analytics & Systems Operations.
Steve Kemp
DevOps Engineer
Likes to monitor and maintain servers, and when not doing that, photographing people.
Antti Launiainen
Senior Software Architect
Kind-hearted cat lover who always sticks to his principles. Master of building great products and fixing technical issues.
Anselm Ogbunugafor
Senior Software Engineer
Just a regular guy, coding his way to our core. Loves chocolate.
Connectors Team
Niklas Lampén
Connectors Team Lead
A fearless leader of connectors’ development team. The guy who brings happiness and donuts to the office.
Metod Novakovič
Lead Developer
Trying to make the world a better place by advocating clean code and unit testing.
Joonas Hujanen
Software Engineer
Enthusiastic about new tech things. If there are new things to be learned, immediately interested and constantly trying to improve.
Md Jahidul Hasan Mozumder
Junior Software Engineer
Love to work with APIs and try to make them useable for everyone.
Ville Kemppainen
Junior Software Engineer
Designed his first digital service at the age of 8. Favorite art forms include jazz and data visualizations.
Darius Matulionis
Lead Developer
Mantas Kačinskas
Software Engineer
Design
Ivana Pesic Forbes
Head of Design
A force of nature on all things visual. Can’t sleep until everything is as beautiful as possible.
Designs for humans only.
Our door is always open to top talents.
Want to join our super team?
Supermetrics connects billions of data points from advertising and social networks to the visualization and reporting applications used by our global network of customers.
But more than that, we're fun, scaling very fast and looking for you!
© Supermetrics Oy 2019.
Built with love, tea and coffee in Helsinki.