What is Supermetrics?
Supermetrics is a set of data connectors that help marketers get data. Literally.
Over half a million people use Supermetrics to move data from popular marketing platforms, such as Facebook, Google Analytics, and HubSpot, to their favorite analytics, reporting, and data warehouse tools — including Google Sheets, Excel, Google Data Studio, Google BigQuery, and more.
Supermetrics is used by 13,000+ companies in over 120 countries and 10% of global online ad spend is reported through our products.
Supermetrics in numbers
Founded in
2013
500,000+
users
3
offices
21M
euros in ARR
13,000+
customer companies
4.4
rating in G Suite marketplace
10%
of global online ad spend reported through Supermetrics
#1
add-on for marketing data in Google Sheets & Google Data Studio
It all started from a Google t-shirt
In 2009, Google had just released the Google Analytics API. A Googler posted a contest on an online forum: the first person to connect the API to Excel would win a Google t-shirt. Pretty exciting, huh? At least that’s how our founder Mikael felt. And he really, really wanted that t-shirt.
Working as a web analyst back then, Mikael frequently needed to move Google Analytics data into Excel. So he had to constantly import CSV files or copy/paste the data he needed directly from Google Analytics.
To solve this problem, and more importantly to win the glorious prize of a Google t-shirt, Mikael decided to give it a try, despite zero experience in programming.
Working for a couple of nights straight, Mikael finally solved the problem, replied to the Googler, and won the t-shirt. 🎉
Soon Mikael realized he wasn’t alone. Moving data into analytics and reporting platforms is a shared pain of millions of web analysts and marketers. It’s a pain not only for Google Analytics users but for users of thousands of other marketing technologies. And Mikael wanted to help.
It was time to save marketers from CSVs and copy/paste hell. Time to let them focus their time and energy on what matters.
P.S. Mikael still has the t-shirt. It’s in a vault, heavily guarded by massive dogs and electronic security… just in case you were wondering.
Who we are
Here are some of the key people who keep the wheels turning at Supermetrics.
And psst! If you’re interested in joining the team, check out our careers pages.
Mikael Thuneberg
CEO & Founder
Duleepa "Dups" Wijayawardhana
CTO
Henna Mäkinen
CFO
Marika Salkola
Head of People Operations
Zhao Hanbo
Head of Marketing & Biz Dev
Martin Illman
VP of Sales
Jouni Hyötylä
Head of Customer Support
Andy Kozak
Head of Data Engineering
Brandon Cohen
US Head of Sales
Supermetrics in the media
Writing about us?
If you’d like to write about Supermetrics, you can download our media kit. For press inquiries, email our PR & communications team at media@supermetrics.com.
