The Story Behind Our Story
It all started from a Google t-shirt.
In 2009, Google had just released the Google Analytics API. A Googler posted a contest in an online forum, the 1st person who managed to connect the API to Excel would win a Google t-shirt. Pretty exciting, huh? At least that’s what our founder Mikael felt. And he really, really wanted that t-shirt.
Working as a web analyst back then, Mikael frequently needed to use Google Analytics data in Excel. So he had to constantly import CSV files or manually copy/paste the data.
To solve his own pain point, and more importantly to win the glorious prize of a Google t-shirt, Mikael decided to give it a try, despite zero experience in programming.
Working throughout the night and in coffee shops, Mikael finally solved the problem and replied to the Googler, and won the t-shirt. Woo hoo!
Soon Mikael realized he wasn’t alone. It’s a shared pain for millions of web analysts and marketers. It’s a pain not only for Google Analytics users but for users of thousands of other marketing technologies. And he wanted to help.
It was time to save marketers from the boring, counterproductive and inhumane ways of manually moving data. Time to empower them to focus their time and energy on what matters. Time to give them peace of mind.
Today, we call the solution – Supermetrics.
P.S. Mikael still has the t-shirt. It’s in a vault, heavily guarded by massive dogs and electronic security… just in case you were wondering.
Supermetrics’ mission is to help marketers better report, monitor and analyze their data by connecting the marketing platforms to wherever they want to use the data.
Meet the Super Team.
A group of passionate superheroes, on the mission to bring marketers peace of mind.
CEO & Founder
Got bored with copy-pasting marketing metrics and created an automated solution to do it. After years of struggle, turned it into a successful company.
Duleepa "Dups" Wijayawardhana
Technologist and cat herder. Former MySQL, Empire Avenue, Sun & BioWare. Driving the tech team crazy with his insane world-domination demands.
Energy-packed extrovert on a mission to find more awesome people to join Supermetrics team. Loves people and coffee.
Vice President of Sales
Family man that places sports, sales and people high on his happiness index.
Senior Sales Manager
Experienced enterprise sales professional. Serious F1 fan who watches every session of every GP weekend without fail.
Latte-game strong. Networking-game stronger. Enjoys helping people find solutions for their problems.
Bubbly and passionate sales lady. Always on the lookout for the next perfect dress. Or great banter.
Cheerful and curious sales enthusiast. Her triangle of happiness consists of bad jokes, good work-outs, and cuddling with her dog.
Walking or cycling around nature makes her day. Passionate about making people’s lives easier through automation.
Sales with high energy and consistent drive. Running, biking and good food make her happy. Plays Formula 1 Fantasy league with her boyfriend.
Customer Success Manager
Focused on making customers successful. Hates churn, loves Tamales and True Crime documentaries.
Customer Support Team
Head of Customer Support
Dude that gets along with everyone. Strong background leading customer service and sales teams. One fault though: doesn’t like white wine.
Technical Support Engineer
Supergirl who is enthusiastic about solving tech problems.
Technical Support Specialist
Positive team player who loves games, talking about tech and investigating problems.
Customer Support Specialist
Challenge enthusiast who has a soft spot for IT and helping customers. Loves matcha and animals.
Head of Affiliate Marketing
That geek behind the Supermetrics affiliate program. Always on a lookout for Super Affiliates with hidden super powers.
Affiliate Marketing Manager
On the hunt for new partnerships and Super Affiliates.
Addicted to tomatoes and hula hooping.
Head of Marketing & Biz Dev
All Zhao dreams about is getting more users for Supermetrics and making everyone in the marketing team happy.
A CX-driven marketing geek obsessed with growth. Loves to learn new stuff, blow things up, and drink good coffee. Emoji fanatic!
Product Marketing Manager
The superpower behind new product releases. An extravert who loves startups, people and public speaking.
Digital Marketing Manager
Been to 36 countries, fluent in 5 languages and 13 digital marketing platforms. Uses Supermetrics to get more Supermetrics conversions. Drinks green tea.
Client Tools and Services Team
Client Tools Team Lead
PHP enthusiast. Loves tea with lemons and playing the piano when not coding.
Data-driven approach worshipper. Believes that the light of knowledge shall never go out under the pressure of ignorance. Likes cherries.
Md Jahidul Hasan Mozumder
Junior Software Engineer
Love to work with APIs and try to make them useable for everyone.
Positive people-person with a geeking disorder. Loves coffee, hates unresolved tech problems.
Data Engineering Services Team
Head of Data Engineering
Passionate data engineer always curious how things work. Believes in predicting future (from data) and traveling back in time (on dashboards).
Analytics enthusiast and synesthete who is passionate about visualizing data. Likes avocados, hates inequality.
DevOps and Core Engineering Team
Lead DevOps Engineer
Devops whose days are mostly cloudy. Gets high on version upgrades, reads bedtime stories to servers and databases alike.
Self-proclaimed API ninja behind some of the Supermetrics connectors. He has keen interest to Data Analytics & Systems Operations.
Senior Software Architect
Kind-hearted cat lover who always sticks to his principles. Master of building great products and fixing technical issues.
Senior Software Engineer
Eats challenges for breakfast. A positive thinker with a “can-do” attitude. Retired snowboarder after all.
Senior Software Engineer
Develops connectors, sometimes even with success. Enjoys Supermetrics’ Friday foosball tournaments, pulling off bigger successes there than over his working desk.
Junior Software Engineer
Designed his first digital service at the age of 8. Favorite art forms include jazz and data visualizations.
Lead of Connectors
A fearless leader of connectors’ development team. The guy who brings happiness and donuts to the office.
Trying to make the world a better place by advocating clean code and unit testing.
With years of experience under her sword belt, this tech support ninja seeks to solve your issues before you even knew you had them.
Enthusiastic about new tech things. If there are new things to be learned, immediately interested and constantly trying to improve.
Ivana Pesic Forbes
Head of Design
A force of nature on all things visual. Can’t sleep until everything is as beautiful as possible.
Designs for humans only.
Our door is always open to top talents.
Want to join our super team?
Supermetrics connects billions of data points from advertising and social networks to the visualization and reporting applications used by our global network of customers.
But more than that, we're fun, scaling very fast and looking for you!