The Story Behind Our Story

Supermetrics
Kaivokatu 10 A
00100 Helsinki
Finland

Supermetrics Lithuania
Didžioji g. 18
Vilnius 01128
Lithuania

info@supermetrics.com
Support

Registration number: 2552282-5
VAT: FI25522825
DUNS: 36-790-8984

It all started from a Google t-shirt.

In 2009, Google had just released the Google Analytics API. A Googler posted a contest in an online forum, the 1st person who managed to connect the API to Excel would win a Google t-shirt. Pretty exciting, huh? At least that’s what our founder Mikael felt. And he really, really wanted that t-shirt.

Working as a web analyst back then, Mikael frequently needed to use Google Analytics data in Excel. So he had to constantly import CSV files or manually copy/paste the data.

To solve his own pain point, and more importantly to win the glorious prize of a Google t-shirt, Mikael decided to give it a try, despite zero experience in programming.

Working throughout the night and in coffee shops, Mikael finally solved the problem and replied to the Googler, and won the t-shirt. Woo hoo!

Soon Mikael realized he wasn’t alone. It’s a shared pain for millions of web analysts and marketers. It’s a pain not only for Google Analytics users but for users of thousands of other marketing technologies. And he wanted to help.

It was time to save marketers from the boring, counterproductive and inhumane ways of manually moving data. Time to empower them to focus their time and energy on what matters. Time to give them peace of mind.

Today, we call the solution – Supermetrics.

P.S. Mikael still has the t-shirt. It’s in a vault, heavily guarded by massive dogs and electronic security… just in case you were wondering.

Supermetrics’ mission is to help marketers better report, monitor and analyze their data by connecting the marketing platforms to wherever they want to use the data.

Meet the Super Team.
A group of passionate superheroes, on the mission to bring marketers peace of mind.

Mikael Thuneberg

Mikael Thuneberg

CEO & Founder

Got bored with copy-pasting marketing metrics and created an automated solution to do it. After years of struggle, turned it into a successful company.

Duleepa "Dups" Wijayawardhana

Duleepa "Dups" Wijayawardhana

CTO

Technologist and cat herder. Former MySQL, Empire Avenue, Sun & BioWare. Driving the tech team crazy with his insane world-domination demands.

Viivi Marttinen

Viivi Marttinen

People Operations

Energy-packed extrovert on a mission to find more awesome people to join Supermetrics team. Loves people and coffee.

Sales Team

Martin Illman

Martin Illman

Head of Sales

Family man that places sports, sales and people high on his happiness index.

Okko Vainiomaki

Okko Vainiomaki

Senior Sales Manager

Experienced enterprise sales professional. Serious F1 fan who watches every session of every GP weekend without fail.

Kyle Coenen

Kyle Coenen

Sales Manager

Latte-game strong. Networking-game stronger. Enjoys helping people find solutions for their problems.

Johanna Korhonen

Johanna Korhonen

Sales Manager

Noora Laitinen

Noora Laitinen

Sales Manager

Customer Support Team

Jouni Hyötylä

Jouni Hyötylä

Head of Customer Support

Dude that gets along with everyone. Strong background leading customer service and sales teams. One fault though: doesn’t like white wine.

Heidi Virta

Heidi Virta

Technical Support Specialist

Positive people-person with a geeking disorder. Loves coffee, hates unresolved tech problems.

Jessica Brock

Jessica Brock

Technical Support Specialist

With years of experience under her sword belt, this tech support ninja seeks to solve your issues before you even knew you had them.

Nebiat Ibssa

Nebiat Ibssa

Technical Support Engineer

Supergirl who is enthusiastic about solving tech problems.

Heikki Ylönen

Heikki Ylönen

Technical Support Specialist

Positive team player who loves games, talking about tech and investigating problems.

Sanna Widdowson

Sanna Widdowson

Customer Support Specialist

Challenge enthusiast who has a soft spot for IT and helping customers. Loves matcha and animals.

Dmitrii Krupianskii

Dmitrii Krupianskii

Technical Support Engineer

Eats challenges for breakfast. A positive thinker with a “can-do” attitude. Retired snowboarder after all.

Affiliate Marketing

Victoria Galperina

Victoria Galperina

Head of Affiliate Marketing

That geek behind the Supermetrics affiliate program. Always on a lookout for Super Affiliates with hidden super powers.

Hetty Korsten

Hetty Korsten

Junior Affiliate Marketing Manager

On the hunt for new partnerships and Super Affiliates.
Addicted to tomatoes and hula hooping.

Marketing Team

Zhao Hanbo

Zhao Hanbo

Head of Marketing & Biz Dev

All Zhao dreams about is getting more users for Supermetrics and making everyone in the marketing team happy.

Edward Ford

Edward Ford

Marketing Director

A CX-driven marketing geek obsessed with growth. Loves to learn new stuff, blow things up, and drink good coffee. Emoji fanatic!

Anna Shutko

Anna Shutko

Product Marketing Manager

The superpower behind new product releases. An extravert who loves startups, people and public speaking.

Johanna Virtanen

Johanna Virtanen

Senior Marketing Manager

Passionate about building businesses with the help of modern marketing and communications. Loves her kids and researching the mineral composition of rocks. Makes all big decisions in the sauna.

Dmitry Golovanov

Dmitry Golovanov

Digital Marketing Manager

Been to 36 countries, fluent in 5 languages and 13 digital marketing platforms. Uses Supermetrics to get more Supermetrics conversions. Drinks green tea.

Client Tools and Services Team

Peter Bolobon

Peter Bolobon

Client Tools Team Lead

PHP enthusiast. Loves tea with lemons and playing the piano when not coding.

Harri Lampi

Harri Lampi

Senior Software Engineer

Develops connectors, sometimes even with success. Enjoys Supermetrics’ Friday foosball tournaments, pulling off bigger successes there than over his working desk.

Nikolai Agafonov

Nikolai Agafonov

Senior Javascript Developer

Data-driven approach worshipper. Believes that the light of knowledge shall never go out under the pressure of ignorance. Likes cherries.

Data Engineering Services Team

Andy Kozak

Andy Kozak

Head of Data Engineering

Passionate data engineer always curious how things work. Believes in predicting future (from data) and traveling back in time (on dashboards).

Anni Kuittinen

Anni Kuittinen

Data Analyst

Analytics enthusiast and synesthete who is passionate about visualizing data. Likes avocados, hates inequality.

DevOps and Core Engineering Team

Viktor Djupsjöbacka

Viktor Djupsjöbacka

Lead DevOps Engineer

Devops whose days are mostly cloudy. Gets high on version upgrades, reads bedtime stories to servers and databases alike.

Dawit Nida

Dawit Nida

DevOps Engineer

Self-proclaimed API ninja behind some of the Supermetrics connectors. He has keen interest to Data Analytics & Systems Operations.

Steve Kemp

Steve Kemp

DevOps Engineer

Likes to monitor and maintain servers, and when not doing that, photographing people.

Antti Launiainen

Antti Launiainen

Senior Software Architect

Kind-hearted cat lover who always sticks to his principles. Master of building great products and fixing technical issues.

Connectors Team

Niklas Lampén

Niklas Lampén

Connectors Team Lead

A fearless leader of connectors’ development team. The guy who brings happiness and donuts to the office.

Metod Novakovič

Metod Novakovič

Lead Developer

Trying to make the world a better place by advocating clean code and unit testing.

Kalle Sommer Nielsen

Kalle Sommer Nielsen

Senior Software Engineer

Md Jahidul Hasan Mozumder

Md Jahidul Hasan Mozumder

Junior Software Engineer

Love to work with APIs and try to make them useable for everyone.

Ville Kemppainen

Ville Kemppainen

Junior Software Engineer

Designed his first digital service at the age of 8. Favorite art forms include jazz and data visualizations.

Joonas Hujanen

Joonas Hujanen

Junior Software Engineer

Enthusiastic about new tech things. If there are new things to be learned, immediately interested and constantly trying to improve.

Design

Ivana Pesic Forbes

Ivana Pesic Forbes

Head of Design

A force of nature on all things visual. Can’t sleep until everything is as beautiful as possible.
Designs for humans only.

Our door is always open to top talents.
Want to join our super team?

Supermetrics connects billions of data points from advertising and social networks to the visualization and reporting applications used by our global network of customers.

But more than that, we're fun, scaling very fast and looking for you!

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