The Story Behind Our Story
It all started from a Google t-shirt.
In 2009, Google had just released the Google Analytics API. A Googler posted a contest in an online forum, the 1st person who managed to connect the API to Excel would win a Google t-shirt. Pretty exciting, huh? At least that’s what our founder Mikael felt. And he really, really wanted that t-shirt.
Working as a web analyst back then, Mikael frequently needed to use Google Analytics data in Excel. So he had to constantly import CSV files or manually copy/paste the data.
To solve his own pain point, and more importantly to win the glorious prize of a Google t-shirt, Mikael decided to give it a try, despite zero experience in programming.
Working throughout the night and in coffee shops, Mikael finally solved the problem and replied to the Googler, and won the t-shirt. Woo hoo!
Soon Mikael realized he wasn’t alone. It’s a shared pain for millions of web analysts and marketers. It’s a pain not only for Google Analytics users but for users of thousands of other marketing technologies. And he wanted to help.
It was time to save marketers from the boring, counterproductive and inhumane ways of manually moving data. Time to empower them to focus their time and energy on what matters. Time to give them peace of mind.
Today, we call the solution – Supermetrics.
P.S. Mikael still has the t-shirt. It’s in a vault, heavily guarded by massive dogs and electronic security… just in case you were wondering.
Supermetrics’ mission is to help marketers better report, monitor and analyze their data by connecting the marketing platforms to wherever they want to use the data.
Meet the Super Team.
A group of passionate superheroes, on the mission to bring marketers peace of mind.
CEO & FounderGot bored with copy-pasting marketing metrics and created an automated solution to do it. After years of struggle, turned it into a successful company.
Duleepa "Dups" Wijayawardhana
CTOTechnologist and cat herder. Former MySQL, Empire Avenue, Sun & BioWare. Driving the tech team crazy with his insane world-domination demands.
People OperationsEnergy-packed extrovert on a mission to find more awesome people to join Supermetrics team. Loves people and coffee.
Head of SalesFamily man that places sports, sales and people high on his happiness index.
Senior Sales ManagerExperienced enterprise sales professional. Serious F1 fan who watches every session of every GP weekend without fail.
Sales ManagerLatte-game strong. Networking-game stronger. Enjoys helping people find solutions for their problems.
Sales ExecutiveCheerful and curious sales enthusiast. Her triangle of happiness consists of bad jokes, good work-outs, and cuddling with her dog.
Sales ExecutiveBubbly and passionate sales lady. Always on the lookout for the next perfect dress. Or great banter.
Customer Success ManagerFocused on making customers successful. Hates churn, loves Tamales and True Crime documentaries.
Sales ManagerFrying big fish at Supermetrics. Skips breakfast and likes to get his day started with a morning workout.
Sales ExecutiveWalking or cycling around nature makes her day. Passionate about making people’s lives easier through automation.
Sales ExecutiveSales with high energy and consistent drive. Running, biking and good food make her happy. Plays Formula 1 Fantasy league with her boyfriend.
Customer Support Team
Head of Customer SupportDude that gets along with everyone. Strong background leading customer service and sales teams. One fault though: doesn’t like white wine.
Technical Support SpecialistPositive people-person with a geeking disorder. Loves coffee, hates unresolved tech problems.
Technical Support SpecialistWith years of experience under her sword belt, this tech support ninja seeks to solve your issues before you even knew you had them.
Technical Support EngineerSupergirl who is enthusiastic about solving tech problems.
Technical Support SpecialistPositive team player who loves games, talking about tech and investigating problems.
Customer Support SpecialistChallenge enthusiast who has a soft spot for IT and helping customers. Loves matcha and animals.
Technical Support EngineerEats challenges for breakfast. A positive thinker with a “can-do” attitude. Retired snowboarder after all.
Head of Affiliate MarketingThat geek behind the Supermetrics affiliate program. Always on a lookout for Super Affiliates with hidden super powers.
Junior Affiliate Marketing Manager
On the hunt for new partnerships and Super Affiliates.
Addicted to tomatoes and hula hooping.
Head of Marketing & Biz DevAll Zhao dreams about is getting more users for Supermetrics and making everyone in the marketing team happy.
Marketing DirectorA CX-driven marketing geek obsessed with growth. Loves to learn new stuff, blow things up, and drink good coffee. Emoji fanatic!
Product Marketing ManagerThe superpower behind new product releases. An extravert who loves startups, people and public speaking.
Senior Marketing ManagerPassionate about building businesses with the help of modern marketing and communications. Loves her kids and researching the mineral composition of rocks. Makes all big decisions in the sauna.
Digital Marketing ManagerBeen to 36 countries, fluent in 5 languages and 13 digital marketing platforms. Uses Supermetrics to get more Supermetrics conversions. Drinks green tea.
Client Tools and Services Team
Client Tools Team LeadPHP enthusiast. Loves tea with lemons and playing the piano when not coding.
Senior Software EngineerDevelops connectors, sometimes even with success. Enjoys Supermetrics’ Friday foosball tournaments, pulling off bigger successes there than over his working desk.
Data Engineering Services Team
Head of Data EngineeringPassionate data engineer always curious how things work. Believes in predicting future (from data) and traveling back in time (on dashboards).
Data AnalystAnalytics enthusiast and synesthete who is passionate about visualizing data. Likes avocados, hates inequality.
DevOps and Core Engineering Team
Lead DevOps EngineerDevops whose days are mostly cloudy. Gets high on version upgrades, reads bedtime stories to servers and databases alike.
DevOps EngineerSelf-proclaimed API ninja behind some of the Supermetrics connectors. He has keen interest to Data Analytics & Systems Operations.
DevOps EngineerLikes to monitor and maintain servers, and when not doing that, photographing people.
Senior Software ArchitectKind-hearted cat lover who always sticks to his principles. Master of building great products and fixing technical issues.
Senior Software EngineerJust a regular guy, coding his way to our core. Loves chocolate.
Connectors Team LeadA fearless leader of connectors’ development team. The guy who brings happiness and donuts to the office.
Lead DeveloperTrying to make the world a better place by advocating clean code and unit testing.
Software EngineerEnthusiastic about new tech things. If there are new things to be learned, immediately interested and constantly trying to improve.
Software EngineerAlways looking for new tech things to try. Technology jack-of-all-trades, from system administrator to coding. Loves cats, hates mornings.
Md Jahidul Hasan Mozumder
Junior Software EngineerLove to work with APIs and try to make them useable for everyone.
Junior Software EngineerDesigned his first digital service at the age of 8. Favorite art forms include jazz and data visualizations.
Ivana Pesic Forbes
Head of Design
A force of nature on all things visual. Can’t sleep until everything is as beautiful as possible.
Designs for humans only.
Our door is always open to top talents.
Want to join our super team?
Supermetrics connects billions of data points from advertising and social networks to the visualization and reporting applications used by our global network of customers.
But more than that, we're fun, scaling very fast and looking for you!