The Story Behind Our Story
It all started from a Google t-shirt.
In 2009, Google had just released the Google Analytics API. A Googler posted a contest in an online forum, the 1st person who managed to connect the API to Excel would win a Google t-shirt. Pretty exciting, huh? At least that’s what our founder Mikael felt 🙂 And he really, really wanted that t-shirt.
Working as a web analyst back then, Mikael frequently needed to use Google Analytics data in Excel. So he had to constantly import CSV files or manually copy/paste the data.
To solve his own pain point, and more importantly to win the glorious prize of a Google t-shirt, Mikael decided to give it a try, despite zero experience in programming.
Working throughout the night and in coffee shops, Mikael finally solved the problem and replied to the Googler, and won the t-shirt. Woo hoo!
Soon Mikael realized he wasn’t alone. It’s a shared pain for millions of web analysts and marketers. It’s a pain not only for Google Analytics users but for users of thousands of other marketing technologies. And he wanted to help.
It was time to save marketers from the boring, counterproductive and inhumane ways of manually moving data. Time to empower them to focus their time and energy on what matters. Time to give them peace of mind.
Today, we call the solution – Supermetrics.
P.S. Mikael still has the t-shirt. It’s in a vault, heavily guarded by massive dogs and electronic security… just in case you were wondering.
Supermetrics’ mission is to help marketers better report, monitor and analyze their data by connecting the marketing platforms to wherever they want to use the data.
Meet the Super Team.
A group of passionate superheroes, on the mission to bring marketers peace of mind.
CEO & Founder
Got bored with copy-pasting marketing metrics and created an automated solution to do it. After years of struggle, turned it into a successful company.
Duleepa "Dups" Wijayawardhana
Technologist and cat herder. Former MySQL, Empire Avenue, Sun & BioWare. Driving the tech team crazy with his insane world-domination demands.
Senior Software Engineer
Kind-hearted cat lover who always sticks to his principles. Master of building great products and fixing technical issues.
Senior Software Engineer
Devops whose days are mostly cloudy. Gets high on version upgrades, reads bedtime stories to servers and databases alike.
Develops connectors, sometimes even with success. Enjoys Supermetrics’ Friday foosball tournaments, pulling off bigger successes there than over his working desk.
Self-proclaimed API ninja behind some of the Supermetrics connectors. He has keen interest to Data Analytics & Systems Operations.
Aschalew "Aschu" Gebremichael
Enjoys hacking APIs. Interested in startups and curious about the power of the web.
Md Jahidul Hasan Mozumder
Junior Software Engineer
Love to work with APIs and try to make them useable for everyone.
Head of Marketing & Biz Dev
All Zhao dreams about is getting more users for Supermetrics and making everyone in the marketing team happy.
Super Affiliate Program Manager
That geek behind the Supermetrics affiliate program. Always on a lookout for Super Affiliates with hidden super powers.
Digital Marketing Manager
Been to 36 countries, fluent in 5 languages and 13 digital marketing platforms. Uses Supermetrics to get more Supermetrics conversions. Drinks green tea.
Super Growth Marketer
A wondergirl who powers up Supermetrics’ content, blog and template galleries. Excited about people, startups, sports and coffee.
Head of Customer Success
Dude that gets along with everyone. Strong background leading customer service and sales teams. One fault though: doesn’t like white wine.
Positive people-person with a geeking disorder. Loves coffee, hates unresolved tech problems.
With years of experience under her sword belt, this tech support ninja seeks to solve your issues before you even knew you had them.
Supergirl who is enthusiast about solving tech problems.
Our door is always open to top talents.
Want to join our super team?
Supermetrics connects billions of data points from advertising and social networks to the visualization and reporting applications used by our global network of customers.
But more than that, we're fun, scaling very fast and looking for you!