The Story Behind Our Story
Supermetrics
Kaivokatu 10 A
00100 Helsinki
Finland
Registration number: 2552282-5
VAT: FI25522825
DUNS: 36-790-8984
It all started from a Google t-shirt.
In 2009, Google had just released the Google Analytics API. A Googler posted a contest in an online forum, the 1st person who managed to connect the API to Excel would win a Google t-shirt. Pretty exciting, huh? At least that’s what our founder Mikael felt 🙂 And he really, really wanted that t-shirt.
Working as a web analyst back then, Mikael frequently needed to use Google Analytics data in Excel. So he had to constantly import CSV files or manually copy/paste the data.
To solve his own pain point, and more importantly to win the glorious prize of a Google t-shirt, Mikael decided to give it a try, despite zero experience in programming.
Working throughout the night and in coffee shops, Mikael finally solved the problem and replied to the Googler, and won the t-shirt. Woo hoo!
Soon Mikael realized he wasn’t alone. It’s a shared pain for millions of web analysts and marketers. It’s a pain not only for Google Analytics users but for users of thousands of other marketing technologies. And he wanted to help.
It was time to save marketers from the boring, counterproductive and inhumane ways of manually moving data. Time to empower them to focus their time and energy on what matters. Time to give them peace of mind.
Today, we call the solution – Supermetrics.
P.S. Mikael still has the t-shirt. It’s in a vault, heavily guarded by massive dogs and electronic security… just in case you were wondering.
Supermetrics’ mission is to help marketers better report, monitor and analyze their data by connecting the marketing platforms to wherever they want to use the data.
Meet the Super Team.
A group of passionate superheroes, on the mission to bring marketers peace of mind.
Mikael Thuneberg
CEO & Founder
Got bored with copy-pasting marketing metrics and created an automated solution to do it. After years of struggle, turned it into a successful company.
Duleepa "Dups" Wijayawardhana
CTO
Technologist and cat herder. Former MySQL, Empire Avenue, Sun & BioWare. Driving the tech team crazy with his insane world-domination demands.
Viivi Marttinen
People Operations
Energy-packed extrovert on a mission to find more awesome people to join Supermetrics team. Loves people and coffee.
Sales Team
Martin Illman
Head of Sales
Family man that places sports, sales and people high on his happiness index.
Okko Vainiomaki
Senior Sales Manager
Experienced enterprise sales professional. Serious F1 fan who watches every session of every GP weekend without fail.
Kyle Coenen
Sales Manager
Latte-game strong. Networking-game stronger. Enjoys helping people find solutions for their problems.
Customer Success Team
Jouni Hyötylä
Head of Customer Success
Dude that gets along with everyone. Strong background leading customer service and sales teams. One fault though: doesn’t like white wine.
Heidi Virta
Technical Support Specialist
Positive people-person with a geeking disorder. Loves coffee, hates unresolved tech problems.
Jessica Brock
Technical Support Specialist
With years of experience under her sword belt, this tech support ninja seeks to solve your issues before you even knew you had them.
Dmitrii Krupianskii
Technical Support Engineer
Eats challenges for breakfast. A positive thinker with a “can-do” attitude. Retired snowboarder after all.
Nebiat Ibssa
Technical Support Engineer
Supergirl who is enthusiastic about solving tech problems.
Marketing Team
Zhao Hanbo
Head of Marketing & Biz Dev
All Zhao dreams about is getting more users for Supermetrics and making everyone in the marketing team happy.
Victoria Galperina
Head of Affiliate Marketing
That geek behind the Supermetrics affiliate program. Always on a lookout for Super Affiliates with hidden super powers.
Dmitry Golovanov
Digital Marketing Manager
Been to 36 countries, fluent in 5 languages and 13 digital marketing platforms. Uses Supermetrics to get more Supermetrics conversions. Drinks green tea.
Anna Shutko
Product Marketing Manager
The superpower behind new product releases. An extravert who loves startups, people and public speaking.
Client Tools and Services Team
Ivana Pesic Forbes
Head of Design
A force of nature on all things visual. Can’t sleep until everything is as beautiful as possible.
Designs for humans only.
Peter Bolobon
Senior Backend Engineer
PHP enthusiast. Loves tea with lemons and playing the piano when not coding.
Nikolai Agafonov
Senior Javascript Developer
Data-driven approach worshipper. Believes that the light of knowledge shall never go out under the pressure of ignorance. Likes cherries.
Harri Lampi
Software Engineer
Develops connectors, sometimes even with success. Enjoys Supermetrics’ Friday foosball tournaments, pulling off bigger successes there than over his working desk.
Data Engineering Services Team
Andy Kozak
Head of Data Engineering
Passionate data engineer always curious how things work. Believes in predicting future (from data) and traveling back in time (on dashboards).
Anni Kuittinen
Data Analyst
Analytics enthusiast and synesthete who is passionate about visualizing data. Likes avocados, hates inequality.
DevOps and Core Engineering Team
Viktor Djupsjöbacka
Lead DevOps Engineer
Devops whose days are mostly cloudy. Gets high on version upgrades, reads bedtime stories to servers and databases alike.
Dawit Nida
DevOps Engineer
Self-proclaimed API ninja behind some of the Supermetrics connectors. He has keen interest to Data Analytics & Systems Operations.
Steve Kemp
DevOps Engineer
Likes to monitor and maintain servers, and when not doing that, photographing people.
Antti Launiainen
Senior Software Architect
Kind-hearted cat lover who always sticks to his principles. Master of building great products and fixing technical issues.
Connectors Team
Niklas Lampén
Connectors Team Lead
A fearless leader of connectors’ development team. The guy who brings happiness and donuts to the office.
Metod NovakoviÄŤ
Senior Software Engineer
Trying to make the world a better place by advocating clean code and unit testing.
Md Jahidul Hasan Mozumder
Junior Software Engineer
Love to work with APIs and try to make them useable for everyone.
Ville Kemppainen
Junior Software Engineer
Designed his first digital service at the age of 8. Favorite art forms include jazz and data visualizations.
Our door is always open to top talents.
Want to join our super team?
Supermetrics connects billions of data points from advertising and social networks to the visualization and reporting applications used by our global network of customers.
But more than that, we're fun, scaling very fast and looking for you!
© Supermetrics Oy 2018.
Built with love, tea and coffee in Helsinki.