Privacy policy

Updated 7 June 2023

1. Controller

Supermetrics Group
Kaivokatu 10 A
00100 HELSINKI, Finland

Contact Details in Data Protection Matters:

This Privacy Policy informs you how Supermetrics Group as a data controller process your personal data. This Privacy Policy concerns Supermetrics websites and our all products and services, which collect personal data, or which are linked to this Privacy Policy. We have a shared customer, marketing,  and stakeholders register, and our group companies act as joint controllers for that register. If you are a consumer who reside in the State of California, California resident, this supplementary privacy notice for California residents applies to you.

2. Name of register

Customer, Marketing and Stakeholders Register

3. What data do we process and what is the purpose and the legal basis of processing the personal data?

Data subjects are the customers, potential customers and stakeholders of Supermetrics Group.

Basic information such as name, customer number, username and/or other identifier, preferred languageContact information such as e-mail address, phone number, address informationInformation related to the company’s contact personsDelivering and improving our products and services according to your needsLegitimate interest
Customer surveys
Fulfilling our contractual and other promises and obligationsPerformance of a contract
Purchasing and ordering necessary services and products from our suppliers to maintain our business
Marketing our services to relevant companiesLegitimate interest
BookkeepingLegal obligation
Recording sales calls for employee training purposes and for improving our sales processesConsent. We will notify you and obtain your consent before the call is recorded where required by applicable law
Possible direct marketing opt-outsServing customers interest of not receiving direct marketingLegitimate interest in being able to fulfil our legal obligation to ensure opt-out from direct marketing in accordance with the law
Information you provide in connection with the events we host, registration data, special diets, invoicing dataOrganizing eventsLegitimate interest in being able to host events and invoice when applicable
Consent regarding health data (e.g. allergies)
Information of the customer relationship and the contract such as information of past and current contracts and orders, correspondence with you and other communication, payment information and other information which you have voluntarily provided to our systemsCompliance with our contractual and other promises and obligationsPerformance of a contract
Managing the customer relationshipLegitimate interest in managing and developing the customer relationship
BookkeepingLegal obligation
Data of the connection and terminal device you are using such as the IP address, device ID or other device identifier and cookiesDeveloping our servicesConsent
Targeting advertising in our online services
Analyzing and profiling behavior

4. From where do we receive data?

We receive information primarily from following sources: yourself, population register, authorities, credit information companies, contact information service providers and other similar reliable sources. We also collect information when our services or websites are used. More information on how we use cookies can be found in the Section 7 below.

For the purposes described in this Privacy Policy, personal data may also be collected and updated from publicly available sources and based on information received from authorities or other third parties within the limits of the applicable laws and regulations.

5. To whom do we disclose data, and do we transfer data outside of EU or EEA?

We may disclose data from this customer, supplier and marketing register to our co-operation partners who do marketing and arrange campaigns and events with and on behalf of us, and who consider themselves as controllers instead of processors working on our behalf (these parties are i.a. social media operators and advertisement networks). Otherwise we do not disclose data from the register to external parties unless required by the legislation or an order by the authorities.

We utilize subcontractors that process personal data on behalf of and for us. We have outsourced our IT management and the maintenance of our customer and marketing systems to outside service providers on whose administrated and protected servers the personal data is stored.

We transfer personal data outside the EU/EEA in connection with the purposes stated in this Privacy Policy. When personal data is processed outside the EU/EEA, we ensure that the personal data is transferred in accordance with the applicable law, for example, by using the EU Commission’s standard contractual clauses or other appropriate safeguards as described in Article 46 of the GDPR.

6. How do we protect the data and how long do we store them?

Only those of our employees, who on behalf of their work are entitled to process customer data, are entitled to use the system containing personal data. Each user has a personal username and password to the system. The data is collected into databases that are protected by firewalls, passwords and other technical measures. The databases and their backup copies are in locked premises and can be accessed only by certain pre-designated persons

We store the data as long as it is necessary for the purpose of processing the data. Personal data in the Customer, Stakeholder and Marketing register is erased after the claim period related to a specific customer, stakeholder or service relationship has elapsed. This period is typically ten (10) years.

We regularly estimate the need for data storage taking into account the applicable legislation. In addition, we take care of such reasonable actions that ensure no incompatible, outdated or inaccurate personal data is stored in the register taking into account the purpose of the processing. We correct or erase such data without delay.

7. How do we use cookies on our website?

Our websites and social media channels use cookies and other similar technologies for managing and developing the website, improving and analyzing user experience and targeting advertisement in our and our partners’ services. Cookies allow us to collect information such as from which website users arrive to the pages, which pages are browsed and when, which browser is used and the IP address of the device.

For more information on how we use cookies, please see our Cookie Policy.

8. What are your rights as a data subject?

You have the right to access the personal data stored in this register concerning yourself, and the right to demand rectification or erasure of that data. You also have the right to withdraw your consent where we process your data based on your consent. Withdrawing your consent does not affect the lawfulness of processing before the withdrawal of the consent.

You have the right to object to processing or to request restriction of the processing of your personal data at any time and free of charge, and to lodge a complaint with the supervisory authority. Please, see a list for supervisory authorities’ websites here (Link to EU Commission’s website) and the contact information of the Finnish Data Protection Ombudsman below.

Finnish Data Protection Ombudsman:

P.O. Box 800
00521 Helsinki
+358 29 56 66700

For specific personal reasons, you also have the right to object profiling and other processing concerning yourself, when processing the data is based on our legitimate interest. In connection with your claim, you should identify the specific situation on which you object the processing. We can refuse to act on such request based only on grounds provided by law.

All requests and requirements concerning this section should be submitted in writing to the address

9. Changes to this Privacy Policy

Should we make amendments to this Privacy Policy, we will place the amended notice on our website, with an indication of the amendment date. If the amendments are significant, we may also inform you about this by other means, for example by sending an email or placing a bulletin on our homepage. We recommend that you review this Privacy Policy from time to time to ensure you are aware of any amendments made.