Effective: 13 October 2020
Supermetrics Oy (Company ID: 2552282-5)
00100 HELSINKI, Finland
and our group companies: Supermetrics Inc. and Supermetrics Lithuania UAB (hereafter ”us” or ”Supermetrics”)
Contact Details in Data Protection Matters: firstname.lastname@example.org
2. Name of register
Customer, Marketing and Stakeholders Register
3. What data do we process and what is the purpose and the legal basis of processing the personal data?
Data subjects are the customers and stakeholders of Supermetrics.
|PERSONAL DATA||PURPOSE OF PROCESSING||LEGAL BASIS|
|Basic information such as name, date of birth, customer number, username and/or other identifier, preferred language
Contact information such as e-mail address, phone number, address information
Information related to the company’s contact persons
|Delivering and improving our products and services according to your needs||Legitimate interest|
|Fulfilling our contractual and other promises and obligations||Performance of a contract|
|Purchasing and ordering necessary services and products from our suppliers to maintain our business|
|Marketing our services to relevant companies||Legitimate interest|
|Possible direct marketing opt-outs||Serving customers interest of not receiving direct marketing||Legitimate interest in being able to fulfil our legal obligation to ensure opt-out from direct marketing in accordance with the law|
|Information you provide in connection with the events we host, registration data, special diets, invoicing data||Organizing events||Legitimate interest in being able to host events and invoice when applicable|
|Consent regarding health data (e.g. allergies)|
|Information of the customer relationship and the contract such as information of past and current contracts and orders, correspondence with you and other communication, payment information and other information which you have voluntarily provided to our systems||Compliance with our contractual and other promises and obligations||Performance of a contract|
|Managing the customer relationship||Legitimate interest in managing and developing the customer relationship|
|Data of the connection and terminal device you are using such as the IP address, device ID or other device identifier and cookies||Developing our services||Consent|
|Targeting advertising in our online services|
|Analyzing and profiling behavior|
4. From where do we receive data?
We receive information primarily from following sources: yourself, population register, authorities, credit information companies, contact information service providers and other similar reliable sources.
5. To whom do we disclose data, and do we transfer data outside of EU or EEA?
We may disclose data from this customer, supplier and marketing register to our co-operation partners who do marketing and arrange campaigns and events with and on behalf of us, and who consider themselves as controllers instead of processors working on our behalf (these parties are i.a. social media operators and advertisement networks). Otherwise we do not disclose data from the register to external parties unless required by the legislation or an order by the authorities.
We utilize subcontractors that process personal data on behalf of and for us. We have outsourced our IT management and the maintenance of our customer and marketing systems to outside service providers on whose administrated and protected servers the personal data is stored.
6. How do we protect the data and how long do we store them?
Only those of our employees, who on behalf of their work are entitled to process customer data, are entitled to use the system containing personal data. Each user has a personal username and password to the system. The data is collected into databases that are protected by firewalls, passwords and other technical measures. The databases and their backup copies are in locked premises and can be accessed only by certain pre-designated persons
We store the data as long as it is necessary for the purpose of processing the data. Personal data in the Customer, Stakeholder and Marketing register is erased after the claim period related to a specific customer, stakeholder or service relationship has elapsed. This period is typically ten (10) years.
We estimate regularly the need for data storage taking into account the applicable legislation. In addition, we take care of such reasonable actions that ensure no incompatible, outdated or inaccurate personal data is stored in the register taking into account the purpose of the processing. We correct or erase such data without delay.
8. What are your rights as a data subject?
You have the right to access the personal data stored in this register concerning yourself, and the right to demand rectification or erasure of that data. You also have the right to withdraw your consent where we process your data based on your consent. Withdrawing your consent does not affect the lawfulness of processing before the withdrawal of the consent.
You have the right to object to processing or to request restriction of the processing of your personal data at any time and free of charge, and to lodge a complaint with the supervisory authority.
Finnish Data Protection Ombudsman:
P.O. Box 800
+358 29 56 66700
For specific personal reasons, you also have the right to object profiling and other processing concerning yourself, when processing the data is based on our legitimate interest. In connection with your claim, you should identify the specific situation on which you object the processing. We can refuse to act on such request based only on grounds provided by law.
All requests and requirements concerning this section should be submitted in writing to the address email@example.com.
Try Supermetrics for free
Get full access to Supermetrics with a 14-day free trial.
No credit card required.