Analyze and visualize marketing data in your favorite tool

Supermetrics reporting and visualization helps you tell a story with data while seamlessly integrating with platforms like Google Sheets, Looker Studio, Power BI, and Excel.

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Less time moving data, more time using it

  • Integrate with your favorite Business Intelligence tool

    Transform your BI tool into a robust reporting platform. Get answers fast, optimize campaigns, and visualize results in one place.


  • Get data in your spreadsheet tool of choice

    With a few clicks, Supermetrics automatically consolidates your siloed data into Google Sheets or Excel, so you can say goodbye to copy&paste.

Supermetrics x Google

Supermetrics for Looker Studio

Connect your data sources to Looker Studio. With a few clicks, Supermetrics automates your dashboards, transforming data into analytics-ready reports and insight into foresight.

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Supermetrics x Google

Supermetrics for Google Sheets

The Supermetrics add-on transforms Google Sheets into a powerful marketing analytics tool. Collect performance, advertising, and budget data without leaving your spreadsheet.

Supermetrics x Microsoft

Supermetrics for Power BI

Easily import your marketing data into Power BI with the intuitive, Microsoft-certified Supermetrics connector. No IT support needed.

Supermetrics x Microsoft

Supermetrics for Excel

Designed for Excel professionals, Supermetrics automates your reports with just a few clicks. Stay updated on what’s working and receive notifications on metric changes.

Supermetrics storage

Store data from 150+ platforms

Connect the platforms you need and store data with only a few clicks.
With Supermetrics, storage data is always available

Browse data sources

Don’t just take our word for it

What our clients say

What stood out for me with Supermetrics is the flexibility. The customizations you can do is something I haven’t seen with another tool.

Sam Lloyd, Global Media Marketing Director at Groupon

We found that since using Supermetrics, we’ve saved around 53% of reporting hours

Maricarmen Vargas, Digital Account Manager at Gravital

Supermetrics does a really good job of taking care of work that no one should have to do manually.

Zach Cooper, Director of Analytics at A Cloud Guru

Supermetrics has allowed us to scale. We have the needed data on hand automatically. Reporting isn’t a bottleneck for onboarding new clients or investing larger budgets.

Will Ridley, Digital Client Lead at Atomic 212

Supermetrics has had a significant impact on the speed of the whole organization. Today, we can access our marketing metrics, measuring our overall performance quickly. With the help of Supermetrics, I can provide our teams with the necessary data whenever they need it.

Michael Schulz, Marketing Analytics Lead at Kapten & Son
Sam Lloyd
Maricarmen Vargas
Zach Cooper
Will Ridley
Michael Schulz

We’re fueling insights for over 200,000 companies in 120 countries

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