Cookie policy

Updated 23 March 2022

What is a cookie and what do we use them for?

Cookies are small text files that are stored on your device when you visit a website. The text file contains a small amount of information that the Internet server can read the next time you visit the same website. Cookies are useful to you for several reasons: for example, they help us remember your username or the language settings you have chosen.

Our websites and social media channels utilize cookies and other similar technologies for managing and developing the website, improving and analyzing user experience and targeting advertisement in our and our partners’ services. Cookies allow us to collect information such as from which website users arrive to our website, which of our websites are browsed and when, which browser is used and the IP address of the device.

What types of cookies do we use?

Necessary Cookies: these cookies are essential for the proper functioning of our website and they enable a good user experience. These cookies do not collect data that enable us to identify you.

Analytical Cookies: by following the use of these cookies, we can improve the functioning of our website. We receive information about e.g. which parts of our website are the most popular, to which sites do you move on from our website and from which site did you come from as well as how long do you stay on our website. We may also receive information about the blog posts and news you read (so that we know which topics are most popular).

Marketing/Advertising Cookies: these cookies help us make the content of the website as personalized as possible, and thereby show e.g. targeted advertisement and content based on prior online behavior. Supermetrics uses marketing cookies managed by third parties in order to present its products both on its own website and on the websites of third parties.

Social Sharing Cookies: our websites may include links and connections to third party websites, products and services as well as so called community plugins of third parties (such as LinkedIn, Facebook and Twitter). The third-party plugins integrated into the Supermetrics website are downloaded from third-party servers and thus the third-party may install their own cookies on the user’s device. These third-party services and applications offered on Supermetrics’ website are subject to the privacy policies or notices of such third parties. We recommend you review such third-party privacy policies or notices.

How can you affect the use of cookies?

You can review the available cookie settings on your web browser. If you wish, you can prevent the use of cookies by changing your browser’s settings not to allow the storing of cookies on your device. In some cases, this may lead to slower browsing of our websites or the access to some sites to be denied altogether.

In relation to marketing cookies, you can learn about browser-based online advertising and privacy and manage the related settings in e.g. Your Online Choices service. By using this service, you may prohibit or permit the advertising targeted by either all or individual companies. You can also disable cookies at any time in your browser settings.

A part of the cookies on our website are managed by third parties and you may alternatively use the tools of these third parties to decline the use of these cookies. You can opt out of many third-party vendors’ use of cookies by visiting here ( or (EU users) here ( We use Google Analytics service, which tracks the data of the users of our website by saving cookies to the user’s device. More information about Google Analytics and its operation can be found by visiting here

How long do we store the cookies?

The retention period of the cookies varies by the type of the cookie. Session cookies expire when you close the browser. Permanent cookies usually have a validity period, which varies from two months to a couple of years.

__exponea_etc__ExponeaExponea generated client-side cookie.7 days – 3 years (depends on browser)
_fbpFacebookThis cookie is set by Facebook to deliver advertisements when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.2 months
_gaGoogleThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookie stores information anonymously and assign a randomly generated number to identify unique visitors.2 years
_gat_UA-*-*GoogleThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.1 minute
_gcl_auGoogleThis cookie is used by Google Analytics to understand user interaction with the website.2 months
_gidGoogleThis cookie is installed by Google Analytics. The cookie is used to store information on how visitors use a website and helps in creating an analytics report of how the website is doing. The data is anonymous and includes the number visitors, the source where they have come from, and the pages visited.1 day
_hjAbsoluteSessionInProgressHotjarThis cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.30 minutes
_hjidHotjarHotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.365 days
_hjIncludedInPageviewSampleHotjarThis cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site’s pageview limit.30 minutes
_hjIncludedInSessionSampleHotjarThis cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site’s daily session limit.30 minutes
_uetsidMicrosoftThis is a cookie utilised by Microsoft Ads. The cookie is used to collect analytical information about how visitors use the website. This information is used to compile report and improve site.1 day
_uetvidMicrosoftThis is a cookie utilised by Microsoft Ads. Used to track visitors on multiple websites, in order to present relevant advertisements based on the visitor’s preferences.2 weeks
bcookieLinkedInThis cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.2 years
bscookieLinkedInThis cookie is a browser ID cookie set by LinkedIn share Buttons and ad tags.2 years
frFacebookThe cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.2 months
IDEGoogleUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.1 year
langLinkedInThis cookie is used to store the language preferences of a user to serve content in that stored language the next time user visit the website.Session
li_sugrLinkedInUsed to make a probabilistic match of a user’s identity outside the Designated Countries2 months
lidcLinkedInThis cookie is set by LinkedIn and used for routing.1 day
lisscLinkedInThis cookie is provided by LinkedIn. This cookie is used for tracking embedded service.1 year
MUIDMicrosoftUsed by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.1 year
NIDGoogleThis cookie is used to a profile based on user’s interest and display personalized ads to the users.6 months
personalization_idTwitterThis cookie is set due to Twitter integration and sharing capabilities for the social media.2 years
site_identitySalesloftUsed by Salesloft to better understand your use of our websites2 years
sliguidSalesloftSalesloft cookie for use in live website tracking to help identify and qualify leads.5 years
sliregSalesloftSalesloft cookie for use in live website tracking to help identify and qualify leads.1 week
slirequestedSalesloftSalesloft cookie for use in live website tracking to help identify and qualify leads.5 years
test_cookieGoogleThis cookie is set by The purpose of the cookie is to determine if the users’ browser supports cookies.15 minutes
UserMatchHistoryLinkedInLinkedin – Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.1 month
_rdt_uuidRedditThis cookie is set by Reddit and is used for remarketing on reddit.com3 months
_/ad/#/pixelQuoraCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.Session
_tt_enable_cookie,_ttpTikTokWe use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor.13 months

How do we process personal data?

We use the personal data stored in the customer, supplier and marketing register also for profiling. Profiling is carried out by creating a unique customer ID or file (for example a cookie), which is stored on your terminal device. This enables us or our subcontractor to combine your data generated when you are using the service, and to create a profile describing your behavior. The purpose of profiling is to identify customer behavior to target marketing and to develop our services to better meet your needs.

More information about the processing of personal data and your rights as a data subject is available in our Privacy Policy here.

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