Cookie policy

Updated 26 April 2023

What is a cookie and what do we use them for?

Cookies are small text files that are stored on your device when you visit a website. The text file contains a small amount of information that the Internet server can read the next time you visit the same website. Cookies are useful to you for several reasons: for example, they help us remember your username or the language settings you have chosen.

Our websites and social media channels utilize cookies and other similar technologies for managing and developing the website, improving and analyzing user experience and targeting advertisement in our and our partners’ services. Cookies allow us to collect information such as from which website users arrive to our website, which of our websites are browsed and when, which browser is used and the IP address of the device.

What types of cookies do we use?

Necessary Cookies: these cookies are essential for the proper functioning of our website and they enable a good user experience. These cookies do not collect data that enable us to identify you.

Analytical Cookies: by following the use of these cookies, we can improve the functioning of our website. We receive information about e.g. which parts of our website are the most popular, to which sites do you move on from our website and from which site did you come from as well as how long do you stay on our website. We may also receive information about the blog posts and news you read (so that we know which topics are most popular).

Marketing/Advertising Cookies: these cookies help us make the content of the website as personalized as possible, and thereby show e.g. targeted advertisement and content based on prior online behavior. Supermetrics uses marketing cookies managed by third parties in order to present its products both on its own website and on the websites of third parties.

Social Sharing Cookies: our websites may include links and connections to third party websites, products and services as well as so called community plugins of third parties (such as LinkedIn, Facebook and Twitter). The third-party plugins integrated into the Supermetrics website are downloaded from third-party servers and thus the third-party may install their own cookies on the user’s device. These third-party services and applications offered on Supermetrics’ website are subject to the privacy policies or notices of such third parties. We recommend you review such third-party privacy policies or notices.

How can you affect the use of cookies?

You can review the available cookie settings on your web browser. If you wish, you can prevent the use of cookies by changing your browser’s settings not to allow the storing of cookies on your device. In some cases, this may lead to slower browsing of our websites or the access to some sites to be denied altogether.

In relation to marketing cookies, you can learn about browser-based online advertising and privacy and manage the related settings in e.g. Your Online Choices service. By using this service, you may prohibit or permit the advertising targeted by either all or individual companies. You can also disable cookies at any time in your browser settings.

A part of the cookies on our website are managed by third parties and you may alternatively use the tools of these third parties to decline the use of these cookies. You can opt out of many third-party vendors’ use of cookies by visiting here (https://optout.networkadvertising.org/?c=1) or (EU users) here (https://www.youronlinechoices.eu/). We use Google Analytics service, which tracks the data of the users of our website by saving cookies to the user’s device. We use the following Google Analytics Advertising Features: Signal, Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and the following Integrated Services: Google Ads, BigQuery and Search Console. More information about Google Analytics and its operation can be found by visiting here https://marketingplatform.google.com/about/analytics/.

How long do we store the cookies?

The retention period of the cookies varies by the type of the cookie. Session cookies expire when you close the browser. Permanent cookies usually have a validity period, which varies from two months to a couple of years. You can find more information about our cookie declaration here.

How do we process personal data?

We use the personal data stored in the customer, supplier and marketing register also for profiling. Profiling is carried out by creating a unique customer ID or file (for example a cookie), which is stored on your terminal device. This enables us or our subcontractor to combine your data generated when you are using the service, and to create a profile describing your behavior. The purpose of profiling is to identify customer behavior to target marketing and to develop our services to better meet your needs.

More information about the processing of personal data and your rights as a data subject is available in our Privacy Policy here.