Ecommerce & DTC

Turn shoppers into loyal customers, and data into profit

Now you can connect customer data, ad spend, and performance metrics with an all-in-one solution. Move faster and sell smarter with a marketing intelligence platform made for retail.


Trusted by 200,000+ companies in 120 countries

Built for brands that move fast

Always ready reports and dashboards

Across teams and markets, decision-making should be fast and trusted. Supermetrics empowers marketers, analysts, and leaders to align on the same source of insight.


Track revenue from ad to checkout

See which ads, channels, and campaigns actually lead to purchases. Supermetrics connects every click to real revenue so you can optimize what drives results.

Personalized insights across the customer journey

From anonymous visitor to repeat buyer, Supermetrics helps you connect every touchpoint. Personalize campaigns, optimize spend, track inventory and drive loyalty at every stage.


Why ecommerce leaders choose Supermetrics

Connect

Bring everything together


Stop losing hours to manual data collection. Bring every online and offline marketing source together automatically, so you spend time on strategy, not building dashboards. See the full picture of performance in one live view, always up to date.

Manage

Organize data, unlock growth


Turn data into trusted insights. Supermetrics cleans, organizes, and standardizes everything automatically, so every number tells the true story. Make confident decisions knowing your data is accurate, consistent, and always ready.


Analyze

Spot growth drivers


Discover what actually drives growth. Reveal patterns and opportunities hidden in your data, turning complexity into clear next steps. See beyond surface metrics to understand what really moves your business forward.

Activate

Turn insights into action


Say goodbye to your CDP. Supermetrics sends clean, up-to-date insight back to your ad, email and engagement platforms, automates real-time optimizations, and keeps every team aligned. So every marketing dollar drives greater growth.

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi
Sophie Buresi
Global Data and CRM Factory Director at ETAM Group

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

Lauri Nurmela
Lauri Nurmela
Marketing Analytics & Automation Lead at Swappie

“Supermetrics has saved us approximately 160 hours a month just in data extraction—it's crazy! It's like having a full-time equivalent dedicated to data extraction without the $70k in compensation and taxes.”

José Murillo
José Murillo
Head of Connections Marketing at FIFCO

“Supermetrics has had a significant impact on the speed of the whole organization. Today, we can access our marketing metrics, measuring our overall performance quickly. With the help of Supermetrics, I can provide our teams with the necessary data whenever they need it.”

Michael Schulz
Michael Schulz
Marketing Analytics Lead at Kapten & Son

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