Orchestrate customer journeys across paid & owned channels

Stop delivering inconsistent experiences that are losing money! Now you can centralize and coordinate every decision you make about the customer experience, regardless of the channel or device - all from one place!

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Giving your marketing teams air traffic control of the customer experience



Omnichannel Journeys

Connect owned, paid, web, social, and offline channels into one easy-to-use customer journey workflow to personalize every interaction.


Optimized Experiences

Run unlimited experiments across channels and control groups, while optimizing customer journey stages.


Triggered Personalization

Capture more conversions with a truly real-time engine that triggers personalized cross-channel experiences when they need to happen.


Journey Analytics

Set and track goals throughout journeys, start to understand how journeys perform, and run test & learn experiments with actionable results.

What our clients say

Don’t just take our word for it

“For the first customer journey, we gathered specialists from all marketing channels. It was the first time we sat together to brainstorm a journey based on everyone’s input - a fantastic opportunity for a cross-team collaboration towards a common objective.”

Mathieu Delecroix
Mathieu Delecroix
Data Strategy Manager at Air France

“Supermetrics supports us with engagement on every touchpoint of the entire customer journey. With 1.7 million customers recognized in the Data Activation Platform, we are able to provide a personalized customer experience for all these customers.”

Rob van den Berg
Rob van den Berg
Sr. Online Marketer at Vattenfall

“I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such an amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year!”

Alice Yang
Alice Yang
Senior Global Digital Manager, Paid Media at Levi's

“We needed a solution to connect all of our digital channels with our CRM. The Data Activation Platform helped us break down silos and and implement an omnichannel strategy, so we could actually tell our story to the customer on the right channel at the right time.”

Jad Naciri
Jad Naciri
Cross-Channel Data Manager in the Acquisition team at Air France

“What I like about the team is that they don't come at you with their own business model and then try to shoehorn your business to match that. It has been really collaborative, and we’ve explored those different ways of working and how we can improve processes so that it fits our business challenges from a Heineken perspective.”

Alison Hawkins
Alison Hawkins
Digital Media & Marketing Manager at Heineken

“With the Data Activation platform, we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward — and we see that our approach pays off.”

KLM
KLM
Director E-Acquisition at KLM

Connected customer journeys

Orchestrate omnichannel customer journeys


Supermetrics is the air traffic control for all your outbound and inbound channels, enabling marketing teams to unify customer decisions across paid media, email, web, mobile, social, CRM, and other online or offline channels.

  • Simple drag & drop interface;
  • Set up wizards for creating audiences and journeys;
  • Decision logic for every journey step;
  • Sophisticated paid media integrations.

Test and learn across journeys

Run journey experiments

Marketers can run test and learn experiments at scale across customer journeys to make real-time decisions to better predict conversions, churn, and media efficiency:

  • A/B splits, control groups, and insights at every step;
  • Experimentation for paid media, social, and retargeting;
  • Set goals and track performance across journeys.

Real-time personalization

Trigger real-time, high-converting experiences

Supermetrics’s Journey Orchestration module is a true real-time engine (under 200 milliseconds to be precise) to transform any experience into a personalized interaction that is proven time and again to drive up conversions.

  • Real-time streaming, processing, & activation of data;
  • Trigger instant personalization to all digital channels;
  • Intelligent personalization as prospects browse;
  • Connect non-marketing data for customer experience use cases.

Insights across customer journeys

Understand your customers better with journey analytics

Creating frictionless, cross-channel, and personalized experiences at every stage in the customer lifecycle is the goal! Supermetrics’ embedded journey analytics enable marketers to zoom out to fully understand and optimize every journey stage, audience or experiment.

  • Journey analytics at every step and experiment;
  • Set goals, milestones, and track performance;
  • Drill down into audience insights;
  • Connect journey insights to BI and reporting suites.

How Air France boosts performance with cross-channel customer journeys

Discover how the marketing team connected their channels to create a 360-degree customer view. By delivering highly personalized messaging through dynamic customer journeys, they increased conversions by 25.7% .

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See Data Activation in Action

See how real-time insights translate into immediate actions across your channels - so you act while others are still running reports


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