Turn your customer data into a revenue engine


Cut spend waste, stay relevant, and defend results:

  • Identify high-value customers, including anonymous visitors
  • Exclude past and frequent purchasers to elevate ROAS
  • Personalise across paid and owned channels in real time
  • Orchestrate journeys across multiple channels using your full data ecosystem

Book a demo to see what Supermetrics Data Activation could mean for your ROAS and media efficiency

Trusted by 200,000+ companies in 120 countries

Stop wasting budget on the wrong audiences

Supermetrics Data Activation turns scattered customer and marketing data into personalized campaigns that cut spend waste and drive measurable ROI.

Seamless Integration & Orchestration


No "rip and replace" required. We feed data directly into the downstream marketing platforms your teams already know and use. This empowers marketing to execute cross-channel campaigns natively without a steep learning curve or IT bottleneck.

Dynamic, High-ROI Targeting


Stop relying on manual CSV uploads that are out of date the minute you export them. We automatically sync fresh, high-value customer segments directly to your ad platforms so you can optimize ad spend and target high-margin audiences in real-time.


Uncompromising Data Accuracy & Fit


Because we activate data directly from your central warehouse, your unique business logic and custom data models are preserved. Marketing operates on a "single source of truth," ensuring 100% accuracy and compliance tailored exactly to how your business works.


Rapid Time-to-Value (TTV)


Traditional CDPs require massive engineering resources and take months (or years) to deploy. By leveraging your existing data infrastructure, we get you fully operational and driving measurable ROI in a matter of weeks.

Why Data Activation

Unlock the full potential of your existing data without high deployment costs or long wait times. Data activation helps you quickly target high-margin customers and prove immediate value before you expand.

  • Fast setup, low deployment cost
  • Action data from your entire data ecosystem
  • Target high-margin audiences
  • Start with one activation, prove value fast, then expand
Book a demo

What do our customers say?

“Supermetrics supports us with engagement on every touchpoint of the entire customer journey. With 1.7 million customers recognized in the Data Activation Platform, we are able to provide a personalized customer experience for all these customers.”

Rob van den Berg
Rob van den Berg
Sr. Online Marketer at Vattenfall

“With the Data Activation platform, we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward — and we see that our approach pays off.”

KLM
KLM
Director E-Acquisition at KLM

“We wanted one unified view of our customers, so we could reach the right person with the right message. The results spoke for themselves: a 20% lift in conversions, and 40% for qualified leads — from the very first use case.”

Paulo Cruz
Paulo Cruz
Marketing Director at Caravela

Activate data in real-time

While competitors analyze yesterday's data, capture tomorrow's revenue today.

Book a demo