Your marketing data in the AI tools your team already uses
Ask Claude, ChatGPT, Gemini Enterprise or Microsoft Copilot about your live marketing data, using the blends, custom fields and channel groups your team already set up in Supermetrics.
Plenty of teams do, and plenty switch. One Supermetrics account serves every AI tool at once, and it joins Meta, Google, LinkedIn, Shopify and the rest before the AI sees them. A platform's own MCP only covers that platform. If your company moves to a different assistant next year, your data layer and your dashboards come with you.
The four above are the ones we package. Underneath them is the Supermetrics MCP, an open endpoint any MCP-compatible client can authorize against, and one that runs perfectly well with no chat window at all: n8n workflows, scheduled jobs, or agents you build yourself.
Ask the AI to shift budget, pause an ad set or build a new campaign on Google Ads, Meta, Microsoft Ads, TikTok, LinkedIn, Snapchat or ChatGPT Ads. It shows you the change and waits for you to confirm it.
Only the ad accounts you enable for write access can be changed, you can require approval before launches or budget changes, and every change is logged against the person who made it.
Blends, custom fields and custom channel groups live in Supermetrics, so Claude and ChatGPT work from the rules your team agreed instead of rebuilding them in each conversation.
You set the rules once, and anyone on the team can see them. Change a channel group and every AI tool your team uses picks up the change.
“I got a request to make a report that normally would have taken me 10 hours to build. With Supermetrics and Claude, I had it done in just 20 minutes.”
Morten Kleven
AI and Automation Lead at Layer
Common questions
Yes. Connect them to Supermetrics once and Claude or ChatGPT can query both with live data. Your other sources work the same way, including LinkedIn Ads, TikTok Ads, GA4, Shopify and HubSpot.
A CSV starts going stale as soon as you export it, and the model has to do the sums itself, which is where wrong totals tend to come from. Supermetrics pulls the figures live from the platform APIs and calculates them before the model sees them, so the same question is worked out the same way each time.
You can, and for a quick question about one platform they work well. Each one only covers its own platform, though. Ask how Meta and Google compare and the AI has to combine the data itself, in that chat, using rules you can't see. Through Supermetrics it reaches all your platforms over one connection, with your team's blends and custom fields available in every chat. Your security team also only has one connector to approve.
You can, and AI makes the first version quick to build. Most of the time goes into keeping it running. API access can take days to get approved, platforms change their schemas, and every client needs the same metric definitions. Supermetrics maintains the connections and keeps your blends and custom fields in one place.
The figures come live from the platform APIs, and the AI uses the definitions your team set up in Supermetrics, so a question is calculated the same way every time you ask it. If a call to a platform fails, the AI says so. You can also open the query behind an answer to see which source, fields and dates it used.
Both. You can shift budget, pause an ad set or build a new campaign from inside the conversation. The AI shows you the change and asks you to confirm before anything is applied, and new campaigns are created paused. Admins can also require approval before launches or budget changes.
Supermetrics is SOC 2 Type II and ISO 27001 certified, and supports SSO and regional hosting. Your data isn't used to train any model, ours or the AI provider's. You choose which sources each tool can reach, and credentials stay in Supermetrics, never in a prompt. Your security team approves Supermetrics once, instead of reviewing a separate MCP for each platform.
Yes. Layer, a Norwegian agency, cut a ten-hour reporting job to twenty minutes. Boards are shared under the permissions you already use, and questions that come up on a client call can be answered on the call.
Connecting your first data source takes a few minutes, and you can switch on Claude and ChatGPT yourself from inside each app. Microsoft Copilot is deployed by your Microsoft admin through Teams Admin Center, and Gemini Enterprise is set up with our team.
Start with the AI you already have open
14-day free trial. Connect your sources once, then use them in every AI tool you switch on.
Morten KlevenAI and Automation Lead at Layer