“I think one of the things that I've found the most useful from it is the data blending tools that Supermetrics provides, which allows us to do a lot of the transformation that we end up doing down the road in our internal reporting system. It allows us to be a lot more strategic about the blending that I can do within that platform before I send it down to the data lake.”

“No other product apart from Supermetrics gives us the level of data granularity and reporting possibilities that we need in order to ensure we’re efficient, keep us client-focused and track campaign progression.”

“The last thing we wanted to do is build the data pipelines ourselves. That could easily take 50-100 hours per connector, and then you have to take care of the maintenance as well. We ended up looking for a vendor and decided Supermetrics was the best fit for us.”

“Just everywhere people do things on gut. But now that we’re using Supermetrics, we can be like, I love your gut. Thank you so much for your input, but here's actual data that we can use and people are loving it.”