SUPERMETRICS AI

AI built for marketers, grounded in your data.

Turn every marketing question into a chart, an explanation, and a next best action. Supermetrics unifies, cleans, and governs your data, then puts AI in your workflow to analyze, recommend, and activate it instantly.

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Two ways to harness AI with Supermetrics

Use AI where you work, or build AI the way you want. Our platform gives marketers in-product agents for instant analysis, and our open ecosystem lets builders orchestrate powerful, custom AI workflows.

Supermetrics Agents

Ask in plain language. Get the charts, the “why,” and the recommended next step, directly inside Supermetrics. Agents generate dashboards, explain drivers, flag anomalies, and help you take action with confidence.

AI Ecosystem & Integrations

Build on the SuperMCP or plug our ready-made nodes into your favorite AI workflow builders. Orchestrate end-to-end automations that pull, enrich, and activate data across your stack. Securely and at scale.

Our AI advantage



Accuracy that you
can trust

15 years of marketing analytics, thousands of transformations, and millions of reports generated through Supermetrics give our AI a stronger grounding than generic tools.


Context that understands marketing

Channel nuances, metric definitions, and campaign structures are built into our knowledge base, so recommendations reflect how marketing really works.


Speed from insight
to impact

Unified data + agents + activation means fewer handoffs, faster cycles, and measurable lift. So you can test, learn, and scale what works.


In-platform AI

Your guide for smarter marketing decisions

Ask in plain language and get the chart, the “why,” and a next step, and in the same workspace. Powered by governed models, every answer is consistent and ready to act on.

AI ECOSYSTEM & INTEGRATIONS

Build and orchestrate AI on your terms

Expose governed data and actions to your own agents and apps with SuperMCP, or plug our nodes into leading AI builders. Design flows that fetch, enrich, and activate securely at scale.


Clean data in, better AI out

A single, governed flow from sources to activation for faster, more reliable decisions.

Connect

Great AI starts with great data. Supermetrics connects the platforms marketers rely on every day, lands the data in your warehouse or Supermetrics Storage, and keeps it flowing in real time so your models never run dry.

Transform

We normalize metrics, map taxonomies, and layer in business context so insights make sense the first time you see them. Reusable models turn messy inputs into decision-ready data your teams and Agents can trust.

Validate & deliver

Quality is built in: automated QA, lineage, and monitoring safeguard the pipeline end-to-end. When it’s time to act, deliver to dashboards, warehouses, agents, and activation tools—without leaving the governed layer.

Get even more from your data with AI data transformation

Supermetrics uses AI-powered transformations and enrichment to help you work faster and unlock more value from your data. No code or manual cleanup required.

“I think one of the things that I've found the most useful from it is the data blending tools that Supermetrics provides, which allows us to do a lot of the transformation that we end up doing down the road in our internal reporting system. It allows us to be a lot more strategic about the blending that I can do within that platform before I send it down to the data lake.”

Cory Cinelli
Cory Cinelli
Senior Business Analyst at Manscaped

“When developing our data lake, we searched for ETL tools to help us ingest large volumes of data from multiple sources, such as ad accounts and social media. After comparing several alternatives, Supermetrics was the clear winner.”

José Murillo
José Murillo
Head of Connections Marketing at FIFCO

Trusted by 200,000+ companies in 120 countries

Run better AI with better data

Deliver smarter campaigns, faster insights and stronger decisions, powered by data movement built for AI.

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