Supermetrics AI: Agents & AI Integrations For Marketers

SUPERMETRICS AI

AI built for marketers, grounded in your data.

Turn every marketing question into a chart, an explanation, and a next best action. Supermetrics unifies, cleans, and governs your data, then puts AI in your workflow to analyze, recommend, and activate it instantly.

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Two ways to harness AI with Supermetrics

Use AI where you work, or build AI the way you want. Our platform gives marketers in-product agents for instant analysis, and our open ecosystem lets builders orchestrate powerful, custom AI workflows.

Supermetrics Agents

Ask in plain language. Get the charts, the “why,” and the recommended next step, directly inside Supermetrics. Agents generate dashboards, explain drivers, flag anomalies, and help you take action with confidence.

AI Ecosystem & Integrations

Build on the SuperMCP or plug our ready-made nodes into your favorite AI workflow builders. Orchestrate end-to-end automations that pull, enrich, and activate data across your stack. Securely and at scale.

Our AI advantage

Accuracy that you
can trust

15 years of marketing analytics, thousands of transformations, and millions of reports generated through Supermetrics give our AI a stronger grounding than generic tools.

Context that understands marketing

Channel nuances, metric definitions, and campaign structures are built into our knowledge base, so recommendations reflect how marketing really works.

Speed from insight
to impact

Unified data + agents + activation means fewer handoffs, faster cycles, and measurable lift. So you can test, learn, and scale what works.

Chat with your marketing data in any AI assistant

Bring the power of Supermetrics to the AI interfaces you already use. Our direct integrations allow you to ask natural language questions, audit campaign performance, and generate strategy documents without ever leaving your chat window.

Analyze in ChatGPT

Ideal for quick ad-hoc queries and instant trend spotting.

Explore ChatGPT

Strategize in Claude

Leverage deep reasoning for long-form reporting and strategic audits.

Explore Claude

Stay tuned for Gemini & Copilot

We are actively expanding to support leading AI agents and applications such as Google Gemini, Microsoft Copilot and more.

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In-platform AI

Your guide for smarter marketing decisions

Ask in plain language and get the chart, the “why,” and a next step, and in the same workspace. Powered by governed models, every answer is consistent and ready to act on.

AI ecosystems

Ground your AI agents in Supermetrics data

The Supermetrics MCP (Model Context Protocol) server is the universal bridge for the AI era. It connects your AI of choice— Claude, ChatGPT, Gemini or Copilot —directly to any marketing platform for real-time, governed data access.

Universal AI Connectivity: Ground any compatible AI assistant in your live marketing schema to get accurate, data-backed answers.
Developer-First Orchestration: Build proprietary marketing agents and RAG workflows without writing custom API glue code.
Centralized Governance: Maintain a single source of truth and control exactly which data your AI applications can access.

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Clean data in, better AI out

A single, governed flow from sources to activation for faster, more reliable decisions.

Connect

Great AI starts with great data. Supermetrics connects the platforms marketers rely on every day, lands the data in your warehouse or Supermetrics Storage, and keeps it flowing in real time so your models never run dry.

Transform

We normalize metrics, map taxonomies, and layer in business context so insights make sense the first time you see them. Reusable models turn messy inputs into decision-ready data your teams and Agents can trust.

Validate & deliver

Quality is built in: automated QA, lineage, and monitoring safeguard the pipeline end-to-end. When it’s time to act, deliver to dashboards, warehouses, agents, and activation tools—without leaving the governed layer.

Get even more from your data with AI data transformation

Supermetrics uses AI-powered transformations and enrichment to help you work faster and unlock more value from your data. No code or manual cleanup required.

Creating your own destination?

Whether you’re a small business getting started on your data journey or a global enterprise working with business-critical data, Build on Supermetrics gives you all.

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“I think one of the things that I've found the most useful from it is the data blending tools that Supermetrics provides, which allows us to do a lot of the transformation that we end up doing down the road in our internal reporting system. It allows us to be a lot more strategic about the blending that I can do within that platform before I send it down to the data lake.”

Cory Cinelli

Senior Business Analyst at Manscaped

“When developing our data lake, we searched for ETL tools to help us ingest large volumes of data from multiple sources, such as ad accounts and social media. After comparing several alternatives, Supermetrics was the clear winner.”

José Murillo

Head of Connections Marketing at FIFCO