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Events Hub

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On-demand lab: What AI, LLMs, and MCP actually mean for your marketing

AI in marketing

On-demand lab: What AI, LLMs, and MCP actually mean for your marketing

Online 28 Aug 2026 10:30 AM CEST

Watch on-demand Featured

Supermetrics & Claude in action: inside Layer's agency workflow

AI in marketing

Supermetrics & Claude in action: inside Layer's agency workflow

Online 16 Jun 2026 3:00 PM CEST

Featured

How Hawaiian Airlines doubled its marketing footprint and saved 500+ hours a month

Data warehousing

How Hawaiian Airlines doubled its marketing footprint and saved 500+ hours a month

Online 19 Aug 2026 11:00 AM CEST

Supermetrics & TrueMetrics: How to build the data foundation AI actually needs

AI in marketing

Supermetrics & TrueMetrics: How to build the data foundation AI actually needs

Online 6 Aug 2026 11:00 AM CEST

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On-demand lab: What AI, LLMs, and MCP actually mean for your marketing

AI in marketing

On-demand lab: What AI, LLMs, and MCP actually mean for your marketing

Online 28 Aug 2026 10:30 AM CEST

Featured

How Hawaiian Airlines doubled its marketing footprint and saved 500+ hours a month

Data warehousing

How Hawaiian Airlines doubled its marketing footprint and saved 500+ hours a month

Online 19 Aug 2026 11:00 AM CEST

Supermetrics & TrueMetrics: How to build the data foundation AI actually needs

AI in marketing

Supermetrics & TrueMetrics: How to build the data foundation AI actually needs

Online 6 Aug 2026 11:00 AM CEST

Supermetrics & Claude: How MyoMaster found their winning ads and scaled to 10x ROAS

AI in marketing

Supermetrics & Claude: How MyoMaster found their winning ads and scaled to 10x ROAS

Online 16 Jul 2026 4:00 PM CEST

Supermetrics & Claude in action: inside Layer's agency workflow

AI in marketing

Supermetrics & Claude in action: inside Layer's agency workflow

Online 16 Jun 2026 3:00 PM CEST

Featured

Start your 14-day free trial with Supermetrics today!

Get started now

Analyzing campaign performance with AI

AI in marketing

Analyzing campaign performance with AI

Online 6 May 2026 7:00 PM CEST

2026 Spring Product Update

News and product updates

2026 Spring Product Update

Online 29 Apr 2026 5:00 PM CEST

Driving marketers to decisive action with AI

AI in marketing

Driving marketers to decisive action with AI

Online 23 Apr 2026 8:00 PM CEST

On-demand: Moving from insights to customer acquisition

Marketing data activation

On-demand: Moving from insights to customer acquisition

Online 31 Mar 2026 12:00 PM CEST

From reporting to real-time customer journeys

Marketing data activation

From reporting to real-time customer journeys

Online 26 Mar 2026 3:00 PM CET

The 2026 marketing data report: Why AI won’t save marketing

AI in marketing

The 2026 marketing data report: Why AI won’t save marketing

Online 12 Mar 2026 3:00 PM CET

From reporting to optimizing ROAS

Marketing data activation

From reporting to optimizing ROAS

Online 12 Mar 2026 3:00 PM CET

From customer insights to customer acquisition

Marketing data activation

From customer insights to customer acquisition

Online 26 Feb 2026 11:00 AM CET

Data Activation: Moving from Insights to Acquisition

Marketing data activation

Data Activation: Moving from Insights to Acquisition

Online 19 Feb 2026 11:00 AM CET

From Hype to Hands-On: Bringing Agentic AI into Marketing

AI in marketing

From Hype to Hands-On: Bringing Agentic AI into Marketing

Online 18 Nov 2025 5:00 PM CET

Finish 2025 Strong with Expert Insights from Supermetrics Marketing Data Report

Marketing Analytics

Finish 2025 Strong with Expert Insights from Supermetrics Marketing Data Report

Online 14 Oct 2025 5:00 PM CEST

Demystifying marketing mix modeling: When do you need the marketing mix?

Marketing Analytics

Demystifying marketing mix modeling: When do you need the marketing mix?

Online 11 Jun 2024 6:00 PM CEST

Budget Pacing Masterclass for Marketers

Marketing Analytics

Budget Pacing Masterclass for Marketers

Online 21 Feb 2024 5:00 PM CET

Building a Multi-Channel Dashboard in Looker Studio: The Dos and the Don’ts

Data Visualization

Building a Multi-Channel Dashboard in Looker Studio: The Dos and the Don’ts

Online 29 Nov 2023 5:00 PM CET

10 Must-know Looker Studio Tips for Marketers

Data Visualization

10 Must-know Looker Studio Tips for Marketers

Online 9 Aug 2023 5:00 PM CEST

Start trusting your data: A marketing data governance framework for CMOs

Data Management

Start trusting your data: A marketing data governance framework for CMOs

Online 13 Jun 2023 5:00 PM CEST

10 Must-know Google Sheets Tips for Marketers

Tools and Platforms

10 Must-know Google Sheets Tips for Marketers

Online 9 May 2023 5:00 PM CEST

Breaking the silos: Why you should own your marketing data

Data Management

Breaking the silos: Why you should own your marketing data

Online 28 Mar 2023 7:00 PM CEST

MMM for Marketing Execs: Marketing measurement in a privacy-first world with Supermetrics & dentsu

Marketing Analytics

MMM for Marketing Execs: Marketing measurement in a privacy-first world with Supermetrics & dentsu

Online 8 Feb 2023 5:00 PM CET

Making the most of the HubSpot platform with Supermetrics

Tools and Platforms

Making the most of the HubSpot platform with Supermetrics

Online 7 Dec 2022 6:00 PM CET

How Props uses BigQuery and image recognition to get deeper creative insights

Tools and Platforms

How Props uses BigQuery and image recognition to get deeper creative insights

Online 29 Nov 2022 5:00 PM CET

Mastering LinkedIn Ads with Supermetrics & LinkedIn

Tools and Platforms

Mastering LinkedIn Ads with Supermetrics & LinkedIn

Online 29 Sept 2022 6:00 PM CEST

Everything you need to know to build your marketing data warehouse

Data Management

Everything you need to know to build your marketing data warehouse

Online 28 Sept 2022 6:00 PM CEST

Why now is a great time to move to a marketing data warehouse

Data Management

Why now is a great time to move to a marketing data warehouse

Online 15 Jun 2022 8:00 PM CEST

Digital Audio Advertising 101 with Spotify & Supermetrics

Tools and Platforms

Digital Audio Advertising 101 with Spotify & Supermetrics

Online 13 Apr 2022 8:00 PM CEST

Performance Marketing Masterclass with Groupon

Marketing Analytics

Performance Marketing Masterclass with Groupon

Online 17 Feb 2022 7:00 PM CET

Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

Marketing Analytics

Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

Online 27 Oct 2021 2:00 AM CEST

How to future-proof your marketing analytics stack with GCP and Supermetrics

Marketing Analytics

How to future-proof your marketing analytics stack with GCP and Supermetrics

Online 24 Jun 2021 2:00 AM CEST

Masterclass: Drive your Facebook Ads with better data

Tools and Platforms

Masterclass: Drive your Facebook Ads with better data

Online 26 May 2021 2:00 AM CEST

How to scale your ecommerce business with a data warehouse

Data Management

How to scale your ecommerce business with a data warehouse

Online 23 Apr 2021 2:00 AM CEST

How to do Google Analytics reporting with BigQuery

Tools and Platforms

How to do Google Analytics reporting with BigQuery

Online 11 Feb 2021 1:00 AM CET

How to build a marketing data warehouse with Google BigQuery & Supermetrics

Data Management

How to build a marketing data warehouse with Google BigQuery & Supermetrics

Online 11 Feb 2021 1:00 AM CET

Grow with Google: a marketing data warehouse crash course

Data Management

Grow with Google: a marketing data warehouse crash course

Online 11 Feb 2021 1:00 AM CET

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