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Building a Multi-Channel Dashboard in Looker Studio: The Dos and the Don’ts

The best way to understand your marketing campaign's performance and to identify the most effective channels is by consolidating data from multiple data sources into a single dashboard. Sounds good, but complicated, right? What if we told you it won't take more than 10 minutes? Join us and see how.

Q4 is the most important and busiest time of the year for many businesses. It's the season of holidays, Black Friday & Cyber Monday, and the last closing quarter.

On top of the end-of-year chaos, marketers must consider campaign reporting.

A consolidated multi-channel dashboard is the best way to present the marketing results to stakeholders. But, reporting data from multiple channels can take time and effort.

Don't worry about a thing. We've got you covered.

Live on: November 29, 2023, at 4 p.m. GMT

Here is what you'll learn

How to get started with a multi-channel dashboard template in Looker Studio
How to customize the template to get the most actionable insights
How to blend the data in Looker Studio
Dos and don'ts for data blending
How to blend data in Supermetrics Marketing Intelligence Cloud

Hosted by

Aleksander Cardwell

Director of Product Marketing

Aleks is leading a team of product marketers who are responsible for driving the global go-to-market strategy, messaging, and promotion of the Supermetrics suite of marketing data solutions.

Courtney Waganer

Data Analytics Consultant

Courtney brings her 7 years of analytics experience, the last 2 focused on marketing analytics, to help businesses leverage data for smarter decisions. Previously, she tackled siloed data challenges at a marketing agency, streamlining reporting processes. Now at Supermetrics, she assists clients in unifying marketing data for a comprehensive view. Her technical skills include using SQL and DBT for data manipulation and creating insightful Looker Studio dashboards. Courtney's expertise extends beyond the technical. She co-hosted webinars on marketing analytics topics, solidifying her understanding of the field and her commitment to delivering actionable insights to clients.