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8-MINUTE READ By Pinja Virtanen The beauty of Google Data Studio is that you can literally build any kind of a marketing report or dashboard with it. However, if you’re suffering from blank page syndrome (you heard me: it’s not just for writers anymore ✏️) you might...

10-MINUTE READ By Justin Thomas As a social media marketer or agency, your job depends on your ability to tie social activity back to business results. You need to be able to analyze which organic posts do well, which to promote, and how to balance your time and...

10-MINUTE-READ By Pinja Virtanen Marketers who take user privacy and data ethics seriously are faced with a paradox. On one hand, we all understand the benefits we can gain by tracking user behavior on and off our websites. On the other hand, we’re growing...

5-MINUTE-READ By Riku Mikkonen Ever since the first digital spreadsheets were introduced in the 1960s, businesses have used them wherever they could. Quick access and simplicity have made spreadsheet software like Microsoft Excel and Google Sheets an important tool...

6-MINUTE-READ By Pinja Virtanen In the marketing context, the words ‘database’ and ‘data warehouse’ are often used interchangeably. However, as you’ll soon learn, the two concepts have a few fundamental differences. But before we jump in, let’s quickly define both...

6-MINUTE-READ By Riku Mikkonen Marketing data warehouses are slowly creeping into the hands of data-driven marketers. Maybe you are already planning on using one? Before going out and setting one up, it’s a good idea to look at the big picture and design an approach...

15-MINUTE-READ By Pinja Virtanen HubSpot is the go-to marketing, sales, and service platform of thousands of businesses worldwide. And for good reason. But because HubSpot helps you generate so much data from email open rates to SQLs and from social media engagement...

6-MINUTE-READ By Pinja Virtanen Did you know that the average enterprise uses 91 different marketing tools and platforms?  While that number may be hard to swallow, I want you to think again. You’ve got your CRM, your social media channels, your other paid media...