Supermetrics Blog. Master online marketing.

7-MINUTE READ · By Edward Ford Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they...

8-MINUTE READ · By Edward Ford Many marketers struggle with getting accurate and meaningful reports within HubSpot. Basic reports will only get you so far when it comes to analyzing the performance of all your marketing and sales efforts across the flywheel and their...

7-MINUTE READ · By Edward Ford HubSpot reporting is the process of analyzing your overall marketing and sales performance by using both HubSpot’s native reporting features and additional tools. As a way to enhance HubSpot's in-built reporting capabilities, HubSpot...

15-MINUTE READ · By Edward Ford HubSpot is a great platform for marketing, sales, and service teams that want to grow their business. To do this effectively, you need a clear overview of how all your campaigns, initiatives, and assets are performing. That’s where...

8-MINUTE READ · By Krzysztof Stanisławek One thing that we encounter all the time in PPC, no matter the industry and no matter the client, is reporting issues. Companies struggle to get a big picture overview of their spending, clicks, and conversions. As a result,...

6-MINUTE READ · By Matias Koski Scattered marketing data is one of the biggest challenges for marketers, agencies, and advertisers alike. New marketing channels pop up all the time. This means you get even more data to take into account when making business decisions....

10-MINUTE READ · By Anna Shutko and Joy Huynh Excel is a powerful tool that supports in-depth analysis and reporting for your digital marketing campaigns. You can leverage the built-in functions of Excel to get more insight from your data.  Its rich formatting options...

10-MINUTE READ · By Addison Burke Marketing is changing. Social media is pay for play. Organic reach is pretty abysmal on just about every platform. If you've been hesitant to commit more resources to PPC, or if your current campaign is floundering, you might not be...

8-MINUTE READ · By Tina Arnoldi   Google Sheets Vs Microsoft Excel - which one is better for digital marketing? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity Speed Collaboration Integrations Functionality...

10-MINUTE READ · By Simon Pilkington It’s no secret that Instagram Stories are by far one of the platform’s most popular features. And even with 500+ million views daily, Stories still has plenty of room to grow. In fact, 48% of marketers believe that Stories will...