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12-MINUTE READ · By Tina Arnoldi What is PPC marketing? PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ad, which may include a click....

14-MINUTE READ · By Branko Kral Introduction: The Need for SEO Measurement and Reporting You have a long term SEO project with overall results you’re proud of. But you experience surprising fluctuations in organic search traffic volume. You know your content calendar...

7-MINUTE READ · By Edward Ford What is a HubSpot Reporting Dashboard? When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales...

7-MINUTE READ · By Edward Ford Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they...

8-MINUTE READ · By Edward Ford Many marketers struggle with getting accurate and meaningful reports within HubSpot. Basic reports will only get you so far when it comes to analyzing the performance of all your marketing and sales efforts across the flywheel and their...

7-MINUTE READ · By Edward Ford HubSpot reporting is the process of analyzing your overall marketing and sales performance by using both HubSpot’s native reporting features and additional tools. As a way to enhance HubSpot's in-built reporting capabilities, HubSpot...

15-MINUTE READ · By Edward Ford HubSpot is a great platform for marketing, sales, and service teams that want to grow their business. To do this effectively, you need a clear overview of how all your campaigns, initiatives, and assets are performing. That’s where...

8-MINUTE READ · By Krzysztof Stanisławek One thing that we encounter all the time in PPC, no matter the industry and no matter the client, is reporting issues. Companies struggle to get a big picture overview of their spending, clicks, and conversions. As a result,...

6-MINUTE READ · By Matias Koski Scattered marketing data is one of the biggest challenges for marketers, agencies, and advertisers alike. New marketing channels pop up all the time. This means you get even more data to take into account when making business decisions....

10-MINUTE READ · By Anna Shutko and Joy Huynh Excel is a powerful tool that supports in-depth analysis and reporting for your digital marketing campaigns. You can leverage the built-in functions of Excel to get more insight from your data.  Its rich formatting options...