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8-MINUTE READ · By Kristin Savage Building an eCommerce storefront in itself is a difficult process. However, the subsequent traffic and conversion rates matter more than anything you’ve done prior. Google Analytics represents a pivotal tool in the optimization...

8-MINUTE READ · By Elizabeth Price When it comes to search engine optimization, it’s easy for marketers to get lost in the swamp of SEO tools, technologies, and products available. This leads to a situation where you spend more time worrying about what...

6-MINUTE READ · By Tina Arnoldi The holidays are over, but the data from your 2018 holiday campaigns are useful year round, especially when planning for the 2019 holiday season. And although Christmas is the big shopping season for retailers, there are other holidays...

6-MINUTE READ · By Tina Arnoldi Before diving into this post on the last two letters for the AIDA model (Desire and Action), review the previous one that covered Awareness and Interest. Once people know who you are and are interested, it is time to move them further...

6-MINUTE READ · By Tina Arnoldi Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey - awareness, interest, desire and action, each of which has a...

7-MINUTE READ · By Tina Arnoldi There is still time! Although it’s December already, it is early in the month and some people have not even started their Christmas shopping. With the options available online and retailers offering overnight shipping, there is...

14-MINUTE READ · By Joseph Jones Over the years, there’s been a lot of debate and speculation on the subject of utilizing SEO vs Google Ads. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other...

12-MINUTE READ · By Danielle Canstello It’s important to measure success, make improvements and measure again if you want to be successful as an app developer. Like any other business venture, you don’t just launch an app and move on to the next one. You...

11-MINUTE READ · By Misty Faucheux Google Analytics has always been an effective tool for determining what your audience is interested in – and what they’re not. As the years have gone by, however, Google Analytics hasn’t changed all that much. Sure,...

8-MINUTE READ · By Brooklin Nash You already know that search engine optimization (SEO) is necessary for your business. 61% of marketers say that growing organic presence and improving SEO is their top inbound marketing priority. To do that, they are pouring their...

12-MINUTE READ · By Remi Turcotte The Web is in constant flux, and so can be your clients’ web presence. Buying paid advertisement space from Google Ads, Bing Ads or social media platforms is all well and good, but those efforts—and those...

10-MINUTE READ · By Tina Arnoldi The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit...