Supermetrics Blog

As marketers, there’s nothing more important than understanding your audience, figuring out what keeps them up at night, and showing how your brands can make their struggles disappear. And that’s exactly what zero-party data will help you achieve. Especially with the end of third-party cookies, zero-party data, and first-party data will become your most valuable ...

For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients. Introducing Custom Data Import—a new ...

Imagine analyzing data from a “Special Discount” campaign six months later. Unless you’re blessed with an exceptional memory, you’ll find it impossible to remember details such as its purpose, audience, or the period it ran. This is why having a well-structured naming convention and marketing data governance will make analyzing and reporting your campaign much ...

If you’re used to running your marketing dashboards on Excel or Google Sheets, Power BI can seem pretty intimidating.  But don’t let the complexity put you off. With a few simple steps to set your data up the right way, Power BI can be a marketer’s best friend. Its easy analytics tools, customizable visualizations, and ...

With third-party cookies declining due to privacy rules and ad blockers, marketers face the challenge of maintaining effective targeting and performance.  Enter Conversions APIs (CAPIs). They let you upload your first-party data straight to ad platforms, ensuring accurate targeting and on-platform attribution. With improved signal quality, ad platforms can optimize their algorithms, leading to better ...

For almost three decades marketers have been relying heavily on third-party cookies to track users across the internet and deliver targeted ads. But now, we’re entering a new chapter without them. Even though third-party cookies have been the talk of the town, they’re just the tip of the iceberg. In this article, I’ll discuss the ...

When deciding on a marketing data integration platform, it’s crucial to understand how each solution aligns with your business needs. Supermetrics and Adverity are two popular options. Both offer robust data management and analytics capabilities but with different approaches. In this blog, we’ll provide a detailed comparison to help you make the right choice. The ...

Despite all the buzz about data-driven marketing, marketing analytics remains a challenge for many marketers who still struggle to track and optimize performance.  Only a fraction of marketers use quantitative tools to measure the impact of marketing spend. In fact, 80% of companies collect more data than they know what to do with, while 38% ...

Black Friday brings intense competition as companies vie for customer attention and online sales. Whether you’re an ecommerce marketer managing a single brand or you’re working with multiple clients at an agency, the pressure during peak season is no joke. If you have a rough plan for your Black Friday ecommerce marketing strategy but want ...

Data blending is a great way to explore and make the most of your data in Looker Studio (formerly Data Studio). However, this feature also comes with some limitations that could slow your report down at best and affect your data accuracy at worst. In this post, we’ll look at two workarounds using Google Sheets ...