Supermetrics Blog

Performance marketing is all about driving results—sales, leads, sign-ups, and more— as cost-efficiently as possible. When you get it right, you're spending your budget, no more or less, on the most effective ads. Let's cover the most common data and reporting headaches and explore ways to overcome them with Supermetrics. ...

Your creative concept is the single biggest differentiating factor between great and disastrous advertising effectiveness. That's why you need a consistent ad creative testing process to identify what works, what doesn’t, and how to optimize your performance. ...

In this article, we'll show you three ways to get Facebook Ads data into Looker Studio. It's a great tool for visualizing data and building interactive dashboards. ...

In this post, we share 23 Looker Studio example dashboards and reports for different marketing reporting needs. ...

We'll walk through the fundamentals of a modern analytics program and the metrics that matter. Then, we'll show you how to separate actionable insights from vanity noise and create a fast-track way to visualize everything in Looker Studio. ...

In a crowded space of tools like Supermetrics, Funnel.io, Fivetran, Adverity, Datorama, Windsor.ai, Domo, and Stitch, with somewhat similar features, choosing the right tool isn't always straightforward. Keep reading to learn the strengths and weaknesses of each tool and which one is right for you. ...

Today, we're very excited to announce Supermetrics' acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). Read this article to learn how we're building a Marketing Intelligence platform with Relay24. ...

Supermetrics, the leading Marketing Intelligence Platform, is excited to announce today the strategic acquisition of Relay42, a leading, real-time Customer Data Platform. ...

In this guide, we'll explore which metrics matter most and how to analyze them effectively to drive smarter marketing decisions. ...

Working with big data can be simpler than you think, provided you have the proper strategies and tools in place. Let’s go beyond vanity metrics and uncover clearer, more effective marketing insights. ...