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Alternative to spreadsheets: data warehousing

Alternative to spreadsheets: data warehousing

5-MINUTE-READ By Riku Mikkonen Ever since the first digital spreadsheets were introduced in the 1960s, businesses have used them wherever they could. Quick access and simplicity have made spreadsheet software like Microsoft Excel and Google Sheets an important tool...

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How to design a marketing data warehouse

How to design a marketing data warehouse

6-MINUTE-READ By Riku Mikkonen Marketing data warehouses are slowly creeping into the hands of data-driven marketers. Maybe you are already planning on using one? Before going out and setting one up, it’s a good idea to look at the big picture and design an approach...

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