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11-MINUTE READ · By Tina Arnoldi Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad...

12-MINUTE READ · By Misty Faucheux Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros and cons....

11-MINUTE READ · By Tina Arnoldi The Google Innovations Keynote this year included coverage of Google marketing tools specifically for small business owners. This includes building a free website, creating ads easily, using Google My Business (GMB) and free training...

10-MINUTE READ · By Tina Arnoldi Many people make the mistake of jumping into social media without a plan. You hear about the audience size on a channel and automatically think “We need to be there.” That’s not the case - with the exception of...

9-MINUTE READ · By Anand Srinivasan Until a few years back, Google AdWords was the undisputed leader when it came to digital advertising. Search engine visitors have high purchasing intent and this makes ads targeted at them worthwhile. However, Facebook has now...

10-MINUTE READ · By Tina Arnoldi Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of 1.9 billion users a month on YouTube that may be...

11-MINUTE READ · By Tina Arnoldi We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start - or finish -...