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Google My Business Connector is Released
10-MINUTE READ · By Supermetrics. Up until now, a big challenge for Google My Business users with multiple listings has been reporting, analyzing and comparing the performance across multiple locations. If you have a few dozens, or hundreds, or even thousands of...
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Getting the Most From Your Non-Branded Keywords
10-MINUTE READ · By Misty Faucheux With paid search, we are often segmenting our campaigns or ad groups into branded and non-branded keywords since we know both are relevant to capturing the attention of current and new customers. Yet, looking at both branded and...
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Marketing Metrics for Small, Medium and Large Businesses
12-MINUTE READ · By Tina Arnoldi. Do you know which metrics matter for your business or do you measure whatever is available in your analytics tool? It’s easy to jump in and view numbers such as pageviews and time on site without thinking about why we measure...
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A Complete Guide to Writing a Successful AdWords Proposal for Your Clients
12-MINUTE READ · By Mary Walton. As a freelancer or business owner, a proposal is one of the best and most essential tools in your arsenal. Without an effective proposal, your clients won’t be able to understand what you do, what you can offer them and will,...
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Announcing Yandex.Metrica and Yandex.Direct Connectors
15-MINUTE READ · By Supermetrics. Supermetrics is excited to release a powerful "Russian duo" - the Yandex.Metrica and Yandex.Direct connectors. With these two new integrations you can take full control of analyzing and reporting marketing data from Yandex - the...
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Offers, Messages and Metrics Along The Customer Journey
10-MINUTE READ · By Tina Arnoldi. Your brand’s offers and messaging should vary based on where people are in the customer journey. The newbie who just heard of you will - hopefully - receive a different offer and messaging than the long time customer. And what...
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Major Improvements in our Google Search Console Integration
11-MINUTE READ · By Supermetrics. We’re happy to announce a major update to our Google Search Console integration for both Google Sheets and Google Data Studio. We are adding several new fields which make it much easier to analyze Search Console data. Big thanks...
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Improve your AdWords Conversions: a How-to Guide
8-MINUTE READ · By Tina Arnoldi. Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives...
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Effectively Using Google Tag Manager for E-commerce
10-MINUTE READ · By Misty Faucheux Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for adding Google Analytics (GA), AdWords or third-party codes, many of us forget...
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Is Your Business Ready For Voice Search?
10-MINUTE READ · By Tina Arnoldi. Voice search is the new mobile. More than a passing trend, it’s a technology that businesses need to pay attention to as the use of it continues to grow. People use voice search everywhere - whether at home where no one can hear...
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Introducing a New Integration: AdSense
15-MINUTE READ · By Supermetrics By allowing website owners to easily earn revenue from ad placements on their sites, Google AdSense has significantly simplified the unrewarding task of selling that ad space. At Supermetrics we understand that in order to make smart,...
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Structured Data: What Is it Why Does it Matter for SEO
STRUCTURED DATA · 10-MINUTE READ · By Tina Arnoldi on April 17 2018 We all want to be found online. Our websites and the content on them are there with the goal of attracting prospective customers and generating revenue with new business. A site that’s designed...
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Google AdWords Custom Affinity Audiences: Strategies for B2B
AFFINITY AUDIENCES · 10-MINUTE READ · By Tina Arnoldi on April 10 2018. There is no shortage of ways to reach people through AdWords. With the Display Network reaching 90% of people online and remarketing an option to connect with past site visitors, it...
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How Facebook Ads Made Its Metrics Clearer
NEW FACEBOOK ADS METRICS · 10-MINUTE READ · By Misty Faucheux on April 2 2018.Over the past few years, Facebook Ads has become one of the major advertising outlets for businesses of all sizes. Yet, for many of us, some of the metrics have never been 100% clear as to...
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Machine Learning: What Does It Mean for Marketers?
MACHINE LEARNING · 10-MINUTE READ · By Tina Arnoldi on March 26 2018 Artificial intelligence (AI) and machine learning are new-ish buzzwords. AI is the science, the ability for computers to get smart on their own, doing things that require human intelligence. Machine...
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