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Superpower Your HubSpot Analytics & Reporting – Supermetrics for HubSpot is here!
It’s finally here! We are thrilled to announce that you can now pull your HubSpot marketing & sales data into Google Sheets, Google Data Studio, and Microsoft Excel with Supermetrics! For marketers around the world who use the HubSpot platform, Supermetrics opens...
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How To Build Digital Marketing Reports In Excel – Inc. 5 Video Tutorials
10-MINUTE READ · By Anna Shutko and Joy Huynh Excel is a powerful tool that supports in-depth analysis and reporting for your digital marketing campaigns. You can leverage the built-in functions of Excel to get more insight from your data. Its rich formatting options...
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Google Ads is removing average position: Here’s what it means for your PPC campaigns (and why it’s a good thing)
7-MINUTE READ · By Tina Arnoldi To the dismay of many PPC managers, Google announced that they will remove the average position metric from Google ads starting September 30th, 2019. This announcement wasn't a complete surprise since they told us back in February that...
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Organic Search vs Paid Search: How To Increase Traffic & Conversions of Both (+2 Free PPC & SEO Reporting Templates)
8-MINUTE READ · By Joona Tuunanen and Anna Shutko Nowadays many marketers are considering what they should invest in more, organic search vs paid search. And it's understandable, since in order to stay ahead of the competition and reach your target audience, you have...
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Getting More from Google Data Studio: Advanced Tips and Techniques
10-MINUTE READ · By Misty Faucheux Google Data Studio offers advanced reporting visualization that includes customizable dashboards, charts and graphs. While the product is only a couple of years old, marketers have rush to embrace the platform since it allows them to...
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10 Tips For Increasing PPC Conversion Rates Right Now
10-MINUTE READ · By Addison Burke Marketing is changing. Social media is pay for play. Organic reach is pretty abysmal on just about every platform. If you've been hesitant to commit more resources to PPC, or if your current campaign is floundering, you might not be...
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Google Sheets vs Excel: Which is better for digital marketing?
8-MINUTE READ · By Tina Arnoldi Google Sheets Vs Microsoft Excel - which one is better for digital marketing? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity Speed Collaboration Integrations Functionality...
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Instagram Stories Analytics: How Digital Marketers Can Measure, Report & Improve Performance
10-MINUTE READ · By Simon Pilkington It’s no secret that Instagram Stories are by far one of the platform’s most popular features. And even with 500+ million views daily, Stories still has plenty of room to grow. In fact, 48% of marketers believe that Stories will...
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Perfect Your Google Data Studio Dashboards with 7 Laws of UX
14-MINUTE READ · By Stephen Dawson. There is no reason why dashboard developers should not want to create a report that looks pleasing, and more importantly, is easy to use. A visual display of data is afterall a complex item to digest by the reader. Creating a...
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It’s Time to Stop Using the Google Ads Overview Report for Data Studio (and do this instead)
10-MINUTE READ · By Amy Hebdon Paid search marketers need the best reporting tools possible to monitor and communicate performance. The good news is that between Supermetrics and Data Studio, you can create a custom report that’s far better than any paid reporting...
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How To Create 3 SEO Reports Using Supermetrics
8-MINUTE READ · By Cezary Urbanowicz Working with data is part of every marketer's daily routine. In SEO we prepare reports for clients, analyze the effects of our work, and plan further optimization of websites. As one of Poland's biggest SEO agencies, we use Google...
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Marketing Reporting Software: 15+ Digital Marketing Tools for PPC, SEO, SEM, Web Analytics, Visualization & BI
10-MINUTE READ · By Tina Arnoldi Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and...
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Why Data Engineers Should Use Data Pipelines for Marketing Data Warehousing
8-MINUTE READ · By Dino Mahi The proliferation of marketing channels in the new digital age has led to an explosion of customer and marketing related data. To make timely sense of this information, marketers require new technologies that can condense the time to...
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How to Automate Your Marketing Reporting with Google Data Studio
15-MINUTE READ · By Manuel Martinez. Are you currently up to ears with your monthly marketing reporting? For many digital marketers countless hours are spent every month putting together yearly reports for senior stakeholders. Marketing departments join forces and are...
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Google Data Studio: The Ultimate Guide for Marketers
14-MINUTE READ · By Misty Faucheux As marketers, we have to justify our successes, and the most comprehensive way to do that is with marketing reporting. Typically, marketing reports are created in products like Excel or Google Sheets, and whilst spreadsheets are...
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