LinkedIn analytics: How to analyze and improve your organic performance [template included]
LinkedIn is the biggest B2B social media platform with: 722+ million users, 55+ million active companies, and 96% of B2B content marketers use LinkedIn for organic social marketing. It’s fair to say that if your B2B company is not using…
15-MINUTE READ | By Joy Huynh
How to optimize your Facebook ad campaigns: The ultimate guide
Facebook is the most popular social network, so if you’re looking to reach the highest number of people for your business, it’s probably a good place to be. A good place to start would be to optimize your Facebook Ads….
20-MINUTE READ | By Sophie Michaud
How to perform a technical SEO audit and ramp up your content strategy in 10 steps [with audit presentation template]
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes…
16-MINUTE READ | By John Reinesch and Branko Kral
How to promote affiliate links: best practices
As an affiliate marketer, your job is to promote products using your affiliate link. More specifically, you earn from the visitors who click on your affiliate link and make a purchase before the cookie expires. Usually, this cookie that’s placed…
14-MINUTE READ | By Johannes Rastas
10 things you should know before switching your reporting from Universal Analytics to Google Analytics 4
If you have a tendency to get nerdy about web analytics data (like we do), you’ve probably already played around with the new Google Analytics 4. In fact, you may have even tried Supermetrics’ Google Analytics 4 connector. And if…
10-MINUTE READ | By Pinja Virtanen
Snapchat analytics: How to analyze and optimize your paid campaigns
If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article,…
10-MINUTE READ | By Joy Huynh
Affiliate marketing business guide: get all your questions answered
Are you looking to become an affiliate marketer? We’re sure the money aspect is what interests you the most. How much affiliate marketers usually make? How much does it cost to start an affiliate marketing business? To help you navigate…
7-MINUTE READ | By Svetlana Gryaznova
Combine call and marketing data with the brand new CallRail connector
The cat is finally out of the bag! We’re happy to announce that CallRail has officially joined the Supermetrics connector squad. 🎉📞 Now you can easily move your CallRail data to Google Sheets, Google Data Studio, Excel, data visualization tools,…
3-MINUTE READ | By Joy Huynh
How to connect your Google Sheets data to Power BI in 3 simple steps
You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI. Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data…
7-MINUTE READ | By Jens Lystlund Madsen
How to deal with slow Google Data Studio reports? Google’s Extract Data connector to the rescue
Good news: Slow Data Studio dashboards are now a thing of the past — Google’s Extract Data connector is coming to the rescue! With the Extract Data connector, you can preload your data yourself — free of charge — and…
6-MINUTE READ | By Otto Olsson and Sophie Michaud
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- Data management
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- Ecommerce
- Marketing analytics
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