Supermetrics Blog

Data blending is a great way to explore and make the most of your data in Looker Studio (formerly Data Studio). However, this feature also comes with some limitations that could slow your report down at best and affect your data accuracy at worst. In this post, we’ll look at two workarounds using Google Sheets ...

Let’s be real: simple bar graphs and pie charts have become stale. If you want more striking, detailed, and — best of all — free ways to communicate your insights and visualize your data, you need to check out these bold alternatives for Looker Studio. Community visualizations have become a substantial part of Looker Studio ...

Tile grid maps and heatmaps are intuitive ways to visualize extremely specific data. In this article, we show what you can do with a tile grid map, explore the free version of the Supermetrics tile grid map in the Looker Studio community visualization gallery, and explain the difference between the light and the pro versions. ...

Power BI and Excel are excellent data analysis tools offered by Microsoft, with the latter having been around for decades as part of the Microsoft Office suite. Business analysts use both to create dashboards and reports on desired insights. As a marketing manager doing reporting, you might be torn between the two. Choosing the right ...

Microsoft Power BI is a powerful platform where you can connect and visualize multiple data sets for interactive online reports. With Supermetrics for Power BI, connecting to this data becomes quick and easy. In this guide, we’ll explore the vital role of Power BI in digital marketing, teach you about the current data import methods, ...

Supermetrics’s brand new ChatGPT feature allows you to generate data summaries and get key insights to your Google Sheets and Excel reports without a single cross-tabulation or pivot table. With these AI-analyzed reports, you can save hours of time on data analysis and dig deeper into stand-out insights. Ready to see how the ChatGPT feature ...

As of July 1, 2023, Universal Analytics (UA) has officially reached its sunset phase, and with this end of service, your UA properties will stop gathering new data. Taking over in UA’s place is Google Analytics 4 (GA4), a new version of Google Analytics. It has a lot of core similarities to UA, but there ...

Tell Me, the latest addition to Supermetrics Charts, is designed with a core purpose in mind: to create simple and informative sentences that effortlessly guide readers through your dashboard. This article explores how Tell Me can help you transform your dashboards into clear and concise data narratives that resonate with all audiences. Skip ahead >> ...

Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. Keep ...

Today, the average business department relies on around 40 to 60 different SaaS apps just to get by; for the whole business, that number can be as much as 250. That’s a lot of data. Niche software platforms and tools can save marketing and sales teams time, energy, and effort in working with this mountain ...