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Announcing Yandex.Metrica and Yandex.Direct Connectors

Announcing Yandex.Metrica and Yandex.Direct Connectors

15-MINUTE READ · By Supermetrics. Supermetrics is excited to release a powerful "Russian duo" - the Yandex.Metrica and Yandex.Direct connectors. With these two new integrations you can take full control of analyzing and reporting marketing data from Yandex - the...

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Offers, Messages and Metrics Along The Customer Journey

Offers, Messages and Metrics Along The Customer Journey

10-MINUTE READ · By Tina Arnoldi. Your brand’s offers and messaging should vary based on where people are in the customer journey. The newbie who just heard of you will - hopefully - receive a different offer and messaging than the long time customer. And what...

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Major Improvements in our Google Search Console Integration

Major Improvements in our Google Search Console Integration

11-MINUTE READ · By Supermetrics. We’re happy to announce a major update to our Google Search Console integration for both Google Sheets and Google Data Studio. We are adding several new fields which make it much easier to analyze Search Console data. Big thanks...

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Improve your AdWords Conversions: a How-to Guide

Improve your AdWords Conversions: a How-to Guide

8-MINUTE READ · By Tina Arnoldi. Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives...

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Effectively Using Google Tag Manager for E-commerce

Effectively Using Google Tag Manager for E-commerce

10-MINUTE READ · By Misty Faucheux Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for adding Google Analytics (GA), AdWords or third-party codes, many of us forget...

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Is Your Business Ready For Voice Search?

Is Your Business Ready For Voice Search?

10-MINUTE READ · By Tina Arnoldi. Voice search is the new mobile. More than a passing trend, it’s a technology that businesses need to pay attention to as the use of it continues to grow. People use voice search everywhere - whether at home where no one can hear...

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Introducing a New Integration: AdSense

Introducing a New Integration: AdSense

15-MINUTE READ · By Supermetrics By allowing website owners to easily earn revenue from ad placements on their sites, Google AdSense has significantly simplified the unrewarding task of selling that ad space. At Supermetrics we understand that in order to make smart,...

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Structured Data: What Is it Why Does it Matter for SEO

Structured Data: What Is it Why Does it Matter for SEO

STRUCTURED DATA · 10-MINUTE READ · By Tina Arnoldi on April 17 2018 We all want to be found online. Our websites and the content on them are there with the goal of attracting prospective customers and generating revenue with new business. A site that’s designed...

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How Facebook Ads Made Its Metrics Clearer

How Facebook Ads Made Its Metrics Clearer

NEW FACEBOOK ADS METRICS · 10-MINUTE READ · By Misty Faucheux on April 2 2018.Over the past few years, Facebook Ads has become one of the major advertising outlets for businesses of all sizes. Yet, for many of us, some of the metrics have never been 100% clear as to...

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Machine Learning: What Does It Mean for Marketers?

Machine Learning: What Does It Mean for Marketers?

MACHINE LEARNING · 10-MINUTE READ · By Tina Arnoldi on March 26 2018 Artificial intelligence (AI) and machine learning are new-ish buzzwords. AI is the science, the ability for computers to get smart on their own, doing things that require human intelligence. Machine...

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Moving your Agency Reporting to Data Studio: the Expert Guide

Moving your Agency Reporting to Data Studio: the Expert Guide

DATA STUDIO REPORTING · 10-MINUTE READ · By Stephen Dawson on March 19 2018. We should all know why Data Studio is so awesome by now. Clear visuals, enough customization options to sink a ship, and data from many, many sources in one place. The benefits of reporting...

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Google AdWords Audit: the Complete Checklist – Part II

Google AdWords Audit: the Complete Checklist – Part II

ADWORDS AUDIT · 12-MINUTE READ · By Tina Arnoldi on February 26 2018. Did you read our earlier post on auditing an AdWords account? If not, I encourage you to start there for a foundation, especially if you have never audited an AdWords account. In that post, I talk...

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Google AdWords Audit: the Complete Checklist – Part I

Google AdWords Audit: the Complete Checklist – Part I

ADWORDS AUDIT · 10-MINUTE READ · By Tina Arnoldi on February 21 2018. Managing an AdWords account isn’t easy. It’s tough to stay current with Google’s changes while also responding to internal demands at your organization. Whether you recently...

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7 Advanced Audience Features in Google Analytics

7 Advanced Audience Features in Google Analytics

AUDIENCE FEATURES IN GOOGLE ANALYTICS · 9-MINUTE READ · By Tina Arnoldi on February 12 2018. At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Below are some...

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How Marketers Can Leverage the New Google Search Console

How Marketers Can Leverage the New Google Search Console

NEW GOOGLE SEARCH CONSOLE · 10-MINUTE READ · By Misty Faucheux on February 6 2018. For years, Google has been striving to be the most-used platform for search analytics. Their free tools are used in one form or another by nearly every marketer in the industry. To...

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