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How To Use Google AdWords Days To Conversion Report

How To Use Google AdWords Days To Conversion Report

DAYS TO CONVERSION REPORT · 10-MINUTE READ · By Misty Faucheux on December 13 2017. Google AdWords – not surprisingly – has updated their platform again. They’ve been doing this pretty regularly to ensure that we as marketers have a useful...

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Programmatic Advertising Overview: DoubleClick by Google

Programmatic Advertising Overview: DoubleClick by Google

PROGRAMMATIC ADVERTISING · 10-MINUTE READ · By Tina Arnoldi on December 8 2017. Programmatic advertising automates the ad buying process and secures ad space based on criteria identified by the buyer. With it, computers do the hard work of media buying and are more...

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PPC Strategies for B2B Lead Generation

PPC Strategies for B2B Lead Generation

B2B MARKETING STRATEGIES · 9-MINUTE READ · By Tina Arnoldi on November 28 2017. B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not...

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5 Questions to Ask to Get the Most out of Your Analytics

5 Questions to Ask to Get the Most out of Your Analytics

IN-DEPTH ANALYTICS · 11-MINUTE READ · By Nick Sawinyh on November 22 2017. Analytics is a word thrown around a lot these days. However, knowing your website’s analytics and knowing what do with these number is the difference between night and day. With a good...

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Supermetrics raises €3.5 Million

Supermetrics raises €3.5 Million

INVESTMENT · 10-MINUTE READ · By Supermetrics on November 23 2017. We are super excited to share that Supermetrics just received a €3.5M funding from OpenOcean venture capital fund, which will allow us to invest in expansion of our core product, develop new products...

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The New AdWords Budget Change: What Does It Mean for You?

The New AdWords Budget Change: What Does It Mean for You?

ADWORDS BUDGET CHANGE · 10-MINUTE READ · By Misty Faucheux on November 14 2017. At the beginning of October, AdWords users received a notification that campaigns can now spend up to twice the average daily budget in order to meet campaign goals. According to Google,...

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Reach Target Audiences with Google Analytics and AdWords

Reach Target Audiences with Google Analytics and AdWords

STRATEGIC REMARKETING · 9-MINUTE READ · By Tina Arnoldi on November 8 2017. Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal...

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Choosing the Best Marketing Reporting Tool

Choosing the Best Marketing Reporting Tool

MARKETING REPORTING TOOLS · 9-MINUTE READ · By Misty Faucheux on October 30 2017. These days, marketers are being put under increasing pressure to “prove” that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on...

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Reach Your Audience on YouTube with Video Ads

YOUTUBE AUDIENCES · 9-MINUTE READ · By Tina Arnoldi on October 10 2017. 1.5 billion logged in viewers visit YouTube  every single month and spend over an hour a day on that marketing channel. As a marketer, are you leveraging YouTube to reach the right people?...

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6 Marketing Metrics Every SaaS Company Should Track and Report

MARKETING METRICS · 8-MINUTE READ · By Mustafa Khundmiri on October 3 2017. Growing a SaaS business is not an easy task. The environment requires you to constantly attract a high volume of leads and turn them into recurring customers. With people able to cancel their...

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6 Adwords Ad Copy Tests to Improve Your Ad Performance

ADWORDS AD COPY TESTS · 6-MINUTE READ · By Misty Faucheux on September 25, 2017. We marketers are busy. We are often pulled in a myriad of directions on a daily basis, meaning that we frequently don’t have time to really focus on the nuts and bolts of our many...

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How To Avoid Google Analytics Sampling in Data Studio

GOOGLE ANALYTICS SAMPLING · 8-MINUTE READ · By Paul Koks on September 11 2017. In my experience, sampling is one of the top frustations many marketers and data analysts have to deal with. Google Analytics is a great tool, but unreliable data is something you want to...

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Announcing Supermetrics Connectors for Data Studio

DATA STUDIO CONNECTORS · 8-MINUTE READ · By Supermetrics on September 7 2017. If you want to use Google Data Studio for reporting, your life just got a lot easier. We are extremely thrilled to announce our native Data Studio connectors that directly pull all your...

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Top 5 Advanced Use Cases for Supermetrics in PPC Management

ADVANCED USE CASES · 9-MINUTE READ · By Supermetrics on September 5 2017. As you probably know and have tried, Supermetrics is great for basic PPC reporting, like monthly reports for your Adwords or Facebook Ads campaigns. What you may not have realized is that there...

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