Data ownership: How to gain deeper insights from your marketing data
Today, the job of marketing professionals is nothing short of overwhelming. The platforms they are on, the channels they manage, the data they generate — and let’s not forget that they have to make sense of it, too — it’s…
7-MINUTE READ | By Mina Nacheva
Is it worth optimizing for featured snippets?
If you use search engines on a regular basis, you must have come across featured snippets. This topic has been exhausted on most SEO and marketing blogs, the most in-depth research being conducted by Ahrefs with their study of 2…
7-MINUTE READ | By Johannes Rastas
How to create custom schemas for your marketing data warehouse in 3 simple steps
While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the…
4-MINUTE READ | By Riku Mikkonen
How to create content for affiliate marketing that ranks?
Why do most affiliate blogs fail to attract traffic? It’s not because they haven’t produced enough long-form content but rather due to not having anything original to say or any additional value to provide. Your affiliate landing page adds an…
6-MINUTE READ | By Johannes Rastas
Take full control of your queries with the updated Supermetrics API
We’ve updated the Supermetrics API to give you more opportunities to use data in your reporting. With a bunch of user-friendly improvements, the new Supermetrics API gives you even more possibilities to extract data to use in BI tools, custom…
5-MINUTE READ | By Riku Mikkonen
Guide to A/B testing for affiliate marketers
Testing and optimizing your campaigns and website is crucial for affiliate marketing success. Dedicated A/B testing distinguishes a beginner affiliate marketer from an expert. In this guide you’ll learn how and what to test as an affiliate marketer. Let’s boost…
10-MINUTE READ | By Hetty Korsten
Free Data Studio template and tutorial: Facebook Ads [2020 update]
TL;DR: You can now use Supermetrics to bring your Facebook Ads data directly into Google Data Studio. Start your free 14-day trial today. For a more detailed walkthrough, keep reading. 👇 Google Data Studio is a great free tool that helps…
6-MINUTE READ | By Anna Shutko
How to easily track OKRs in Google Sheets
Editor’s note: This awesome piece you’re about to read is a guest post. If you’d like to write for the Supermetrics blog, email pinja@supermetrics.com. OKRs (objectives and key results) is an actionable framework for setting and tracking company goals. At…
15-MINUTE READ | By Martijn Burgman
How to drive high-converting traffic to your affiliate website?
All businesses want to establish a strong brand that drives more traffic and conversions. But how to generate branded traffic before your website has any authority? Prior to the stage where you can rely on a high share of branded…
6-MINUTE READ | By Johannes Rastas
5 affiliate dashboards that help you track affiliate sales
In this post, we will introduce you to affiliate marketing dashboards in 5 channel categories. These dashboards help you track your performance across different channels. Whether you’re an SEO blogger, PPC specialist, email marketer, social media expert, or you use…
6-MINUTE READ | By Svetlana Gryaznova & Johannes Rastas
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