How to perform the ultimate content marketing funnel depth audit on your website
A funnel depth audit is one of the most important things you can do for your website. I do them quarterly for my clients. How often you should conduct them depends on your content publishing cadence. The funnel depth audit…
16-MINUTE READ | By Ryan Levander
What is Google Analytics sampling and how to avoid it
Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your…
15-MINUTE READ | By Joy Huynh
The marketing analytics roadmap: 3 levels of data architectures
Every organization is on an analytics journey. Some are quite far along, while others are just getting started. At Supermetrics, we provide solutions to help customers wrangle their marketing data and analytics, no matter what stage they’re at. From freelance…
9-MINUTE READ | By Evan Kaeding
The 7-step process for winning at ecommerce email marketing
No matter how popular social networks are, email is still one of the most valuable tools in a marketer’s toolbox. In 2020, the number of email users amounted to four billion and is set to grow to 4.6 billion users…
14-MINUTE READ | By Kaleigh Moore
3 steps to exporting data from MySQL (or any database) to Google Sheets
If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t a walk in the park. Even though you can copy/paste data cell by cell, the real nightmare begins when you have to…
3-MINUTE READ | By Joy Huynh
SaaS sales: what you need to know about selling SaaS
You cannot change the past. That’s why now is your best time to start earning from SaaS sales if you haven’t entered the market yet. By looking at the growth figures, it’s clear that many SaaS companies are killing it,…
15-MINUTE READ | By Johannes Rastas
Data governance for startups and SMBs: what it is and why you should care
Historically, data governance was something only large corporations cared about. But as most startups and SMBs today are hoping to grow their businesses with data-informed decisions, the practice of data governance is becoming more important. And that’s why in this…
9-MINUTE READ | By Evan Kaeding and Pinja Virtanen
The most important email marketing metrics: 5 KPIs you should optimize for
As marketing evolves and new ideas replace the old and redundant ones, the one question that keeps coming back to us is: How important is email marketing today? If you’re well-versed with email marketing strategy, you might have noticed how…
15-MINUTE READ | By Carla Andre-Brown
How to set up, analyze, and optimize your TikTok ad campaigns
Here’s a fun challenge for you: list the top five hottest social media channels. We bet there’s a good chance TikTok will end up on your list. Despite being the new kid on the block, TikTok can already join the…
10-MINUTE READ | By Joy Huynh
10 best reseller programs for SaaS
Although many SaaS products lend themselves to the self-service sales model and automated customer journey, there’s a good reason why those lucrative enterprise deals are usually handled by sales reps. Adding a sales-assisted channel helps SaaS companies offer customized deals…
14-MINUTE READ | By Johannes Rastas
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