Supermetrics Blog

We analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned. ...

Your marketing tasks depend on the type of project you’re working on. Sometimes, you need to focus on social media, other times on ads, and other times on search engine optimization and organic reach. Reporting is the one task you’ll deal with regardless of your project. ...

Picture this scenario: you’re preparing a report for a client or for your CMO who demands straightforward, measurable returns from your paid advertising efforts. You have plenty of data—clicks, impressions, conversions—but somehow, the results still feel blurry. Which numbers actually reflect campaign success, and which are just vanity metrics? If this sounds familiar, PPC metrics are the key to bridging the gap between raw data and tangible value. ...

Google Sheets offers a flexible, user-friendly platform that makes building custom dashboards accessible to marketers, whether you're tracking social media analytics, client reports, or OKRs (Objectives and Key Results). In this guide, I’ll show you how to create a Google Sheets marketing dashboard that meets your needs and empowers team collaboration. ...

In this article, you’ll learn which metrics and KPIs matter most, how to interpret them, and how to use them to guide your decisions. ...

Marketing attribution isn’t just about tracking the customer journey. Or at least it shouldn’t be. Its whole purpose is to convert findings into actionable insights to drive growth—and that involves communicating attribution insights to leadership. ...

In this article, I'll walk you through six more use cases, including comment and creative analysis, traffic sources summary, attribution report, and more. ...

We’re excited to unveil our revamped programs for Supermetrics Partners, now powered by PartnerStack! This relaunch brings a fresh structure, aligned benefits, and new features designed to help our partners grow their revenue and scale their impact with Supermetrics. ...

Have you ever found yourself staring at a jumble of sales numbers, traffic figures, and campaign results, wondering how it all fits together? You’re not alone. Ecommerce reporting brings clarity to this chaos by transforming jumbled data into clear, actionable insights—so you know exactly where you’re winning and where you need to improve. ...

In this article, we’ll explore why third-party cookies are controversial and distinguish between fact and fiction. This will help you understand how to adapt your strategies for a privacy-centric world. Let’s dive in. ...