Google Analytics 4 vs. Universal Analytics: what’s the difference
If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a modern and improved data…
6-MINUTE READ | By Ha Tran
Google Data Studio pricing: Everything you need to know
Google Data Studio—or Data Studio—is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Data Studio is a no-brainer for…
5-MINUTE READ | By Joy Huynh
Learnings from top growth marketers to help you handle your next growth challenge
As businesses strive to grow and reach new heights, they often turn to expert growth marketers for advice. These experienced professionals have learned a great deal about what works — and what doesn’t — when marketing a product. In this…
10-MINUTE READ | By Serena Chan
Adverity vs. Supermetrics: A comparison guide
Adverity and Supermetrics give marketing teams the ability to gather, store, and analyze data in a flexible and scalable way. This article will help if you’re weighing your marketing data solution options or using Adverity and considering an alternative. We’ll…
16-MINUTE READ | By Isha Shinde
How to automate marketing mix modeling with an MMM data feed spreadsheet
Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping…
9-MINUTE READ | By Michael Kaminsky
What is Supermetrics
Supermetrics specializes in data integration tools that make it easier for marketing analysts and business intelligence teams to move and integrate data to data warehouses, business intelligence tools, and applications such as Google Data Studio, Google Sheets, and Microsoft Excel….
2-MINUTE READ | By Kate Gleeson
Vanity metrics: why organic traffic matters
Vanity metrics is a term used for metrics that look good on the surface but don’t help you understand your performance or give any meaningful business results. This article focuses on organic traffic and assesses its role in measuring content…
9-MINUTE READ | By Johannes Rastas
Marketing data integration: What is it and Why you should care
If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, etc.—you need marketing data integration. Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. Being able to assemble separate…
14-MINUTE READ | By Joy Huynh
Google Data Studio—7 Advanced Tips for Marketers and Analysts
Since Google Data Studio’s beginnings in 2016, new features and updates have been rolling out frequently to improve the platform and move the needle on data visualization. More importantly, the Data Studio team has always listened to the community and…
12-MINUTE READ | By Lachezar Arabadzhiev
The ultimate guide to Google Analytics 4
You’ve probably noticed that Google Analytics 4 —or GA4—has been the talk of the town recently—unless you’ve been living under a rock. On the one hand, most marketers are excited about this new era of analytics since GA4 unlocks and…
10-MINUTE READ | By Joy Huynh
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