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6-MINUTE READ · By Tina Arnoldi Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey - awareness, interest, desire and action, each of which has a...

7-MINUTE READ · By Tina Arnoldi There is still time! Although it’s December already, it is early in the month and some people have not even started their Christmas shopping. With the options available online and retailers offering overnight shipping, there is...

14-MINUTE READ · By Joseph Jones Over the years, there’s been a lot of debate and speculation on the subject of utilizing SEO vs Google Ads. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other...

12-MINUTE READ · By Danielle Canstello It’s important to measure success, make improvements and measure again if you want to be successful as an app developer. Like any other business venture, you don’t just launch an app and move on to the next one. You...

11-MINUTE READ · By Misty Faucheux Google Analytics has always been an effective tool for determining what your audience is interested in – and what they’re not. As the years have gone by, however, Google Analytics hasn’t changed all that much. Sure,...

8-MINUTE READ · By Brooklin Nash You already know that search engine optimization (SEO) is necessary for your business. 61% of marketers say that growing organic presence and improving SEO is their top inbound marketing priority. To do that, they are pouring their...

12-MINUTE READ · By Remi Turcotte The Web is in constant flux, and so can be your clients’ web presence. Buying paid advertisement space from Google Ads, Bing Ads or social media platforms is all well and good, but those efforts—and those...

10-MINUTE READ · By Tina Arnoldi The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit...

11-MINUTE READ · By Tina Arnoldi Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad...

12-MINUTE READ · By Misty Faucheux Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros and cons....

11-MINUTE READ · By Tina Arnoldi The Google Innovations Keynote this year included coverage of Google marketing tools specifically for small business owners. This includes building a free website, creating ads easily, using Google My Business (GMB) and free training...

10-MINUTE READ · By Tina Arnoldi Many people make the mistake of jumping into social media without a plan. You hear about the audience size on a channel and automatically think “We need to be there.” That’s not the case - with the exception of...