Supermetrics Blog. Master online marketing.

9-MINUTE READ · By Anand Srinivasan Until a few years back, Google AdWords was the undisputed leader when it came to digital advertising. Search engine visitors have high purchasing intent and this makes ads targeted at them worthwhile. However, Facebook has now...

10-MINUTE READ · By Tina Arnoldi Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of 1.9 billion users a month on YouTube that may be...

11-MINUTE READ · By Tina Arnoldi We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start - or finish -...

10-MINUTE READ · By Misty Faucheux With paid search, we are often segmenting our campaigns or ad groups into branded and non-branded keywords since we know both are relevant to capturing the attention of current and new customers. Yet, looking at both branded and...

12-MINUTE READ · By Tina Arnoldi. Do you know which metrics matter for your business or do you measure whatever is available in your analytics tool? It’s easy to jump in and view numbers such as pageviews and time on site without thinking about why we measure...

12-MINUTE READ · By Mary Walton. As a freelancer or business owner, a proposal is one of the best and most essential tools in your arsenal. Without an effective proposal, your clients won’t be able to understand what you do, what you can offer them and will,...

10-MINUTE READ · By Tina Arnoldi. Your brand’s offers and messaging should vary based on where people are in the customer journey. The newbie who just heard of you will - hopefully - receive a different offer and messaging than the long time customer. And what...