Supermetrics Blog. Master online marketing.

8-MINUTE READ · By Tina Arnoldi   Google Sheets Vs Microsoft Excel - which one is better for digital marketing? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity Speed Collaboration Integrations Functionality...

10-MINUTE READ · By Simon Pilkington It’s no secret that Instagram Stories are by far one of the platform’s most popular features. And even with 500+ million views daily, Stories still has plenty of room to grow. In fact, 48% of marketers believe that Stories will...

10-MINUTE READ · By Amy Hebdon Paid search marketers need the best reporting tools possible to monitor and communicate performance.  The good news is that between Supermetrics and Data Studio, you can create a custom report that’s far better than any paid reporting...

8-MINUTE READ · By Cezary Urbanowicz Working with data is part of every marketer's daily routine. In SEO we prepare reports for clients, analyze the effects of our work, and plan further optimization of websites. As one of Poland's biggest SEO agencies, we use Google...

10-MINUTE READ · By Tina Arnoldi Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and...

5-MINUTE READ · By Anna Shutko Looking to create engaging, effective, and insightful marketing reports in Excel? Well, look no more... Supermetrics for Excel is an intuitive, fast and convenient tool which brings your data from all the major marketing platforms, like...

8-MINUTE READ · By Misty Faucheux If you run campaigns across many different platforms, then you know the struggle of trying to consolidate your important data into a single location. In most cases, data is downloaded from, say, Facebook or Google Ads, and stored in a...

10-MINUTE READ · By Anna Shutko Over 400,000 marketers trust Supermetrics for their marketing & PPC reporting. Why? It connects to 40+ marketing platforms, has all the features to get the exact data you want, and the entire reporting process can be easily...

12-MINUTE READ · By Edward Ford Marketing reporting is a vehicle for improving marketing performance. By regularly reviewing progress marketers can identify what is working, what isn’t working, and what actions you can take to optimize and improve performance....