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It seems like data lakes are all the rage these days. Why is that? And more importantly, if you work with marketing data, why should you care? And if you do care, but don’t know how to query data in your cloud storage bucket from BigQuery, how would you go about doing that? In this ...
Apr 28, 2021 | 9 minute read
In this guide, I’ll show you how to use the Supermetrics API with Python to query data from marketing and digital advertising platforms (like Facebook, LinkedIn, Twitter, and many more) in JSON format, how to convert that data into a DataFrame, and how to load it into a local MySQL database on your device. But ...
Mar 10, 2021 | 15 minute read
While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the schema builder. The schema builder offers an easy way for you to create custom data ...
May 27, 2020 | 4 minute read
10-MINUTE-READ · By Jessi Carr & Eddie Zaldivar (Inseev Interactive) Inseev Interactive is a San Diego-based performance digital marketing agency founded in 2013. Although they were launched with a primary focus on SEO services, they quickly expanded into a variety of other services, including paid media management, CRO consulting, and affiliate management. Inseev has always been ...
Feb 10, 2020
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