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Why data ethics in marketing is important and what to do about it

Considering the marketing timeline, data ethics is still a relatively new concept. Broadly speaking, marketing data ethics refers to the ethical considerations that need to be taken into account when collecting, using, and sharing data. This can include everything from ensuring that data is collected fairly and responsibly to protecting people’s privacy to being transparent ...

May 25, 2022 | 10 minute read

Advertising without cookies: How to excel at performance marketing, reporting, and converting in a privacy-centric world

In recent years, the outcry for data privacy has greatly increased. Governments worldwide have rolled out laws mandating privacy, forcing large tech companies to meet legal requirements and consumer expectations. Safari and Firefox are already blocking third-party cookies, and Google will soon be following suit in 2023. The introduction of ad blockers and changes around ...

May 9, 2022 | 6 minute read

third-party cookies

The use of third-party cookies is coming to an end, and eventually, cookies will be abandoned altogether.  What should digital marketers do when the majority of their online traffic becomes anonymous? The use of third-party cookies that capture online behavioral information has long been a driving force in digital marketing, both in terms of targeting ...

Oct 8, 2021 | 5 minute read

data ethics in marketing

Marketers who take user privacy and data ethics seriously are faced with a paradox. On one hand, we all understand the benefits we can gain by tracking user behavior on and off our websites. On the other hand, we’re growing increasingly conscious of the questionable tracking and targeting practices that are plaguing the marketing industry. ...

Mar 12, 2020 | 10 minute read

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