Data Ethics

Data Ethics,

Why marketers should care about data security and how we handle data security at Supermetrics

In marketing, data reveals a lot about your audience and business performance. That’s why marketers love collecting data and, sometimes, too much of it. Gathering and using data can be a double-edged sword. If you don’t take it seriously, you can break your customers’ trust and put them at risk. Keep reading to learn about ...

10-MINUTE READ | By Kurre Ståhlberg

Why data ethics in marketing is important and what to do about it

Considering the marketing timeline, data ethics is still a relatively new concept. Broadly speaking, marketing data ethics refers to the ethical considerations that need to be taken into account when collecting, using, and sharing data. This can include everything from ensuring that data is collected fairly and responsibly to protecting people’s privacy to being transparent ...

10-MINUTE READ | By Stéphane Hamel


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