Marketing measurement

Marketing measurement,

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...

7-MINUTE READ | By Joy Huynh

Marketing mix modeling (MMM) is a measurement approach based on statistical analysis of historical data. It can predict which factors, including spend in the different channels, are affecting sales or any other conversion KPIs. As we transition to a privacy-first online environment, many companies are looking to adopt MMM to measure marketing efficiency. In this ...

12-MINUTE READ | By Zach Bricker

You’ve built a beautiful online store. You’ve put together an irresistible collection of products and are ready to make some serious sales. But something isn’t quite right—your store doesn’t convert as well as you expected. This is where conversion rate optimization comes in handy. It’s all about making your ecommerce website more effective at converting ...

15-MINUTE READ | By Joy Huynh

Growth marketing 101: the basics of marketing experiments

Growth marketing is the next marketing frontier. Through frequent testing, quick learning, and effective adaption, it produces sustainable and replicable marketing activities. Additionally, growth marketing focuses on retention and engagements within the customer base. In this article, we’ll show you the basics of growth marketing and how to get started with testing and experiments. Skip ...

10-MINUTE READ | By Minna Tuikka

As businesses strive to grow and reach new heights, they often turn to expert growth marketers for advice. These experienced professionals have learned a great deal about what works — and what doesn’t — when marketing a product. In this article, we’ll share key learnings from top growth marketers. From the importance of customer focus ...

10-MINUTE READ | By Serena Chan

If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year in LinkedIn display advertising alone. So why are we still using LinkedIn Ads when CTR ...

10-MINUTE READ | By Heidi Suutari and Sophie Michaud

grow your YouTube channel

Let’s face it: most B2B brands have the worst YouTube channels.  If you’re unlucky enough to stumble into this wasteland, you’ll probably find 40-minute product demos, uninspired customer case studies, and boring updates for new product features. In other words: a total snoozefest. YouTube is and will always be an entertaining educational platform. People go ...

14-MINUTE READ | By Devin Pickell

Google Shopping optimization

Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s automation keeps improving, it challenges performance marketers to find new ways to both understand and ...

6-MINUTE READ | By Jaani Saulamaa, Juha Viherväs, and Iiro Heiskanen


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