Marketing measurement

Data Management,

“Why do we bother with marketing reporting?” That’s the basic question I ask marketing leaders when giving talks on marketing measurement strategy. Marketers do reporting to see how they’re doing against their goals and identify the best channels for investment. And if you’re an agency, you’re probably building dashboards and spreadsheets because your clients expect ...

5-MINUTE READ | By Evan Kaeding

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy—understanding the incremental impact ...

10-MINUTE READ | By Michael Kaminsky and Kathy Murillo

B2B marketing measurement is facing a major turning point.  With stricter privacy regulations, growing pressure to drive revenue, and a lack of tailored tools, marketers are dealing with a tricky situation— how do you measure the impact of B2B marketing? In this article, we’ll discuss the future of B2B marketing measurement and how you can ...

5-MINUTE READ | By Emily Gustin & Aleksander Cardwell

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...

7-MINUTE READ | By Joy Huynh

As we’re transitioning to a privacy-first digital marketing world, marketers need to move away from tracking methods relying on clicks, such as multi-touch attribution. Marketing mix modeling (MMM) isn’t a new technology for measuring marketing. And thanks to automation, it’s a more efficient and accessible tool that can help businesses maximize their marketing ROI without ...

12-MINUTE READ | By Zach Bricker

You’ve built a beautiful online store. You’ve put together an irresistible collection of products and are ready to make some serious sales. But something isn’t quite right—your store doesn’t convert as well as you expected. This is where conversion rate optimization comes in handy. It’s all about making your ecommerce website more effective at converting ...

15-MINUTE READ | By Joy Huynh

Growth marketing 101: the basics of marketing experiments

Growth marketing is the next marketing frontier. Through frequent testing, quick learning, and effective adaption, it produces sustainable and replicable marketing activities. Additionally, growth marketing focuses on retention and engagements within the customer base. In this article, we’ll show you the basics of growth marketing and how to get started with testing and experiments. Skip ...

10-MINUTE READ | By Minna Tuikka


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