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ad performance report

Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a responsive audience only to lose your hard-earned clicks to a bad performing ad? Your solution ...

Jun 17, 2021 | 9 minute read

How to improve your Google Ads quality score

How can you tell if your Google Ads are performing well?  Google uses a metric called ‘quality score’ to decide how often people see your ads and how much it’ll cost you. By combining the quality score with other key metrics like click-through rate (CTR) and cost-per-click (CPC), you can better predict your campaigns’ performance ...

Feb 12, 2021 | 9 minute read

Should you optimize Google Ads for machine learning

I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would regularly tweak our bids by hand: a couple of cents up or down.  If someone ...

Dec 11, 2020 | 7 minute read

how to reclaim missing Google Ads search terms

Missing your Google Ads search terms? Introducing Ghost Term Analysis, a Supermetrics template from OIKIO Digital Performance Agency. In September 2020, Google Ads changed their search term reporting practices concerning low-volume searches. Citing privacy reasons, advertisers no longer have full visibility into all the searches for which their ads appear in Google search results.  Given ...

Nov 30, 2020 | 8 minute read

Google Ads metrics you should track

A few days ago, Google Ads turned 20. It is now the biggest PPC marketing platform, with an advertising revenue of over $42 billion in 2019.  Google Ads has a ton of metrics and it only makes sense that inexperienced marketers might get confused. And that’s why in this article, we’ll go through the most ...

Nov 12, 2020 | 5 minute read

TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d probably agree that keeping track of your ad spend is a time consuming and error-prone ...

Oct 23, 2020 | 5 minute read

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...

Oct 15, 2020 | 4 minute read

How to write Google ad copy that converts

You’ve done your research, found the best keywords for your target audience, and pulled together the optimal budget, but you’re still not getting any traffic to your Google Ads campaign.  While the issue might be related to any number of problems, more than likely it has to do with your Google Ads copy. Without the ...

Oct 7, 2020 | 11 minute read

TL;DR: If you’re already familiar with Google Data Studio and just want to swipe our free dashboard template, simply take a copy of this paid channel mix template. For more info on how to use this template, keep reading. Performance marketers know it best. Staying on top of your paid campaigns isn’t easy, especially if you’re ...

Aug 10, 2020 | 8 minute read

7-MINUTE READ · By Tina Arnoldi To the dismay of many PPC marketers, Google announced that they will remove the average position metric from Google ads starting September 30th, 2019. This announcement wasn’t a complete surprise since they told us back in February that this metric at some point would no longer be available. Let’s take a ...

Aug 22, 2019

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