Google Ads


Ad performance report: how to track your paid ads in bulk

ad performance report

Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a responsive audience only to lose your hard-earned clicks to a bad performing ad? Your solution ...

9-MINUTE READ | By Remi Turcotte

how to reclaim missing Google Ads search terms

Missing your Google Ads search terms? Introducing Ghost Term Analysis, a Supermetrics template from OIKIO Digital Performance Agency. In September 2020, Google Ads changed their search term reporting practices concerning low-volume searches. Citing privacy reasons, advertisers no longer have full visibility into all the searches for which their ads appear in Google search results.  Given ...

8-MINUTE READ | By Juha Viherväs & Jaani Saulamaa

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...

4-MINUTE READ | By Joy Huynh

TL;DR: If you’re already familiar with Google Data Studio and just want to swipe our free dashboard template, simply take a copy of this paid channel mix template. For more info on how to use this template, keep reading. Performance marketers know it best. Staying on top of your paid campaigns isn’t easy, especially if you’re ...

8-MINUTE READ | By Joy Huynh

Google Ads metrics you should track

7-MINUTE READ · By Tina Arnoldi To the dismay of many PPC marketers, Google announced that they will remove the average position metric from Google ads starting September 30th, 2019. This announcement wasn’t a complete surprise since they told us back in February that this metric at some point would no longer be available. Let’s take a ...

By Supermetrics

It’s time to stop using the Google Ads overview report for Data Studio (and do this instead)

10-MINUTE READ · By Amy Hebdon PPC marketers who work with paid search need the best reporting tools possible to monitor and communicate performance.  The good news is that between Supermetrics and Data Studio, you can create a custom report that’s far better than any paid reporting solution on the market. So what’s the catch? Having ...

By Supermetrics


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