SEO Analytics

Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success. Competitor benchmarking, however, is time-consuming. Businesses guard their ...

Vanity metrics is a term used for metrics that look good on the surface but don’t help you understand your performance or give any meaningful business results. This article focuses on organic traffic and assesses its role in measuring content marketing performance. Skip ahead >> What are vanity metrics Common examples of vanity metrics in ...

Many people think that search engine optimization (SEO) is all about keywords. But there’s more to getting your site ranked higher on Google’s search results than just using the right keywords. It’s also about learning how to combine those keywords on a page and site-wide basis to establish yourself as an authority and optimizing them ...

We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.  In our time as growth-minded technical SEO consultants, ...

Pinterest is one of those platforms that many small business owners and bloggers overlook. This is often due to the misconception that the platform is only used for looking up recipes and home décor ideas. However, there are several other blog niches, such as fitness, DIY, finance, parenthood, tech, relationships, and coding, that are extremely ...

If you’ve ever tried to build an SEO report from scratch, you’ve probably noticed that it’s anything but easy. Even if you have a good idea of what KPIs to include, how to analyze your data, and which tools to use for reporting, you’ve still got a ton of decisions to make. Stuff like, how ...

Many marketers and business owners fail to get results from their search engine optimization efforts. Often, it’s because they’re falling prey to common SEO mistakes. In this article, I’ll share seven of the most critical SEO pitfalls you must avoid to get SEO results in 2021 and beyond. Mistake 1: Not setting clear SEO goals ...

Having an ecommerce website is a good first step. However, you also need to make sure your ideal customers find your website. The best way to do that is through search engine optimization or SEO. Optimizing your ecommerce website for organic search traffic allows you to improve your key metrics without spending a fortune on ...

Good news for SEOs and other Ahrefs fans! You can now build backlink, cross-link, and technical SEO reports with our brand new Ahrefs connector for Google Data Studio, Google Sheets, Excel, and Supermetrics API. Here’s what you can do with the connector: Keep reading to learn how to create these reports and how to get ...

When it comes to building SEO reports, no one knows their stuff like agency marketers. After all, clients are paying agencies not only for services like keyword research, on-page optimization, content marketing, and link building but also for proving the value of those services with clear reports. And that’s why for this article, we interviewed ...