If you have a tendency to get nerdy about web analytics data (like we do), you’ve probably already played around with the new Google Analytics 4. In fact, you may have even tried Supermetrics’ Google Analytics 4 connector. And if…
10-MINUTE READ | By Pinja Virtanen
If copy/pasting Google Analytics data to Google Sheets is bogging you down, how about I show you a much faster (and much less painful) way to import your data? So open a fresh Google Sheet and let’s get into it….
5-MINUTE READ | By Joy Huynh
Copy/pasting data from your web analytics platform to Google Sheets can be a total nightmare. It’s boring, time-consuming, and you’re bound to copy data into the wrong cell at some point. And that’s why today, I’m going to show you…
4-MINUTE READ | By Joy Huynh
There is no better tool for monitoring and optimizing the performance of web-based businesses than Google Analytics. With it, you can measure both off-site (promotional campaigns, SEO) and on-site (conversions, site usage, content) performance. Once measured, the only thing that’s…
8-MINUTE READ | By Carol Hill
Far too many marketing teams are still seen internally as the arts and crafts department. They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new…
9-MINUTE READ | By Pinja Virtanen
Editor’s note: This awesome piece you’re about to read is a guest post. If you’d like to write for the Supermetrics blog, check out our guest post guidelines. Let’s be honest: content optimization can be a bit of a bore….
8-MINUTE READ | By Deana Kovač
Over the past two months, there has been a huge year-over-year (YoY) increase in ecommerce due to the coronavirus outbreak. According to CCInsight, U.S. retailers’ online YoY revenue growth is up 68% as of mid-April, surpassing an earlier peak of…
19-MINUTE READ | By Kaleigh Moore
Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics…
12-MINUTE READ | By Anna Shutko
Google Analytics helps you keep track of the success of your paid search campaigns. You can monitor and analyze the types of traffic that you’re receiving – increased website activity or conversions – and determine what you need to do…
-MINUTE READ | By
Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how…
7-MINUTE READ | By Edward Ford
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