Web analytics

Your marketing tasks depend on the type of project you’re working on. Sometimes, you need to focus on social media, other times on ads, and other times on search engine optimization and organic reach. Reporting is the one task you’ll deal with regardless of your project. ...

Ecommerce businesses generate a ton of data—from your online store to social media to paid ads to influencer marketing. While this wealth of data means you have better opportunities to find meaningful insights, unless you understand ecommerce analytics, you’re missing out on using data to drive more sales. In this article, we’ll discuss the basics ...

Here at Supermetrics, we’ve spent the last several months helping marketers navigate the (sometimes complex) transition from Universal Analytics to Google Analytics 4 (GA4) and also setting up our own properties. In this article, we’ll share best practices for setting up GA4 that we’ve learned along the way. Skip ahead: What’s so different about Google ...

Universal Analytics (UA) has officially been sunsetted. Hopefully, everyone has already migrated to Google Analytics 4 (GA4).  Previously, to help you get started with the new tool, we covered the main differences between UA and GA4, including tracking, data setup, etc. In this post, we’ll discuss the GA4 reporting interface. Additionally, you’ll learn how to ...

Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...

Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success ...

Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...

Want to learn more about GA4? Check our GA4 Knowledge Center for tutorial videos, support articles, and blog posts. If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a ...

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Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your Google Analytics reports. It’s none other than data sampling. ...