Editor’s note: This awesome piece you’re about to read is a guest post. If you’d like to write for the Supermetrics blog, check out our guest post guidelines. Let’s be honest: content optimization can be a bit of a bore….
8-MINUTE READ | By Deana Kovač
Over the past two months, there has been a huge year-over-year (YoY) increase in ecommerce due to the coronavirus outbreak. According to CCInsight, U.S. retailers’ online YoY revenue growth is up 68% as of mid-April, surpassing an earlier peak of…
19-MINUTE READ | By Kaleigh Moore
Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics…
12-MINUTE READ | By Anna Shutko
Google Analytics helps you keep track of the success of your paid search campaigns. You can monitor and analyze the types of traffic that you’re receiving – increased website activity or conversions – and determine what you need to do…
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7-MINUTE READ · By Edward Ford Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where…
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Building an ecommerce storefront in itself is a difficult process. However, the subsequent traffic and conversion rates matter more than anything you’ve done prior. Google Analytics represents a pivotal tool in the optimization process of your site as well as…
8-MINUTE READ | By Kristin Savage
12-MINUTE READ · By Remi Turcotte Buying paid advertisement space from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts—and those expenses—have to amount to something. What’s the point in bringing your ad…
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11-MINUTE READ · By Tina Arnoldi. In this post, I’ll walk you through the Multi-Channel Funnels (MCF) report in Google Analytics. If you have not yet read my post on conversions, you may want to start there before digging into…
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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.85″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] 10-MINUTE READ · By Tina Arnoldi A conversion happens on your website when someone takes a desirable action that moves them closer to…
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11-MINUTE READ · By Tina Arnoldi We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start…
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