In October 2020, Google launched the newest version of Google Analytics 4 or GA4. The marketing around this launch focused on its powerful features. If you haven’t moved across to GA4 now, then you’ll want to keep reading. Let’s look…
9-MINUTE READ | By Sophie Michaud
After nine years of dedicated service, Google Analytics— or Universal Analytics—will finally step down and give the crown to its successor—Google Analytics 4. Google Analytics has been around for 15 years, and for the very first time, Google gives the…
6-MINUTE READ | By Joy Huynh
The use of third-party cookies is coming to an end, and eventually, cookies will be abandoned altogether. What should digital marketers do when the majority of their online traffic becomes anonymous? The use of third-party cookies that capture online behavioral…
5-MINUTE READ | By Niko Karppinen
Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your…
15-MINUTE READ | By Joy Huynh
If you have a tendency to get nerdy about web analytics data (like we do), you’ve probably already played around with the new Google Analytics 4. In fact, you may have even tried Supermetrics’ Google Analytics 4 connector. And if…
10-MINUTE READ | By Pinja Virtanen
If copy/pasting Google Analytics data to Google Sheets is bogging you down, how about I show you a much faster (and much less painful) way to import your data? So open a fresh Google Sheet and let’s get into it….
5-MINUTE READ | By Joy Huynh
Copy/pasting data from your web analytics platform to Google Sheets can be a total nightmare. It’s boring, time-consuming, and you’re bound to copy data into the wrong cell at some point. And that’s why today, I’m going to show you…
4-MINUTE READ | By Joy Huynh
There is no better tool for monitoring and optimizing the performance of web-based businesses than Google Analytics. With it, you can measure both off-site (promotional campaigns, SEO) and on-site (conversions, site usage, content) performance. Once measured, the only thing that’s…
8-MINUTE READ | By Carol Hill
Far too many marketing teams are still seen internally as the arts and crafts department. They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new…
9-MINUTE READ | By Pinja Virtanen
Let’s be honest: content optimization can be a bit of a bore. If only you could just write a blog post and publish it without too much fuss about keywords, meta elements, and target audiences. And in truth, there is…
8-MINUTE READ | By Deana Kovač
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