There is no better tool for monitoring and optimizing the performance of web-based businesses than Google Analytics. With it, you can measure both off-site (promotional campaigns, SEO) and on-site (conversions, site usage, content) performance. Once measured, the only thing that’s…
8-MINUTE READ | By Carol Hill
Far too many marketing teams are still seen internally as the arts and crafts department. They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new…
9-MINUTE READ | By Pinja Virtanen
Editor’s note: This awesome piece you’re about to read is a guest post. If you’d like to write for the Supermetrics blog, check out our guest post guidelines. Let’s be honest: content optimization can be a bit of a bore….
8-MINUTE READ | By Deana Kovač
Over the past two months, there has been a huge year-over-year (YoY) increase in ecommerce due to the coronavirus outbreak. According to CCInsight, U.S. retailers’ online YoY revenue growth is up 68% as of mid-April, surpassing an earlier peak of…
19-MINUTE READ | By Kaleigh Moore
Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics…
12-MINUTE READ | By Anna Shutko
Google Analytics helps you keep track of the success of your paid search campaigns. You can monitor and analyze the types of traffic that you’re receiving – increased website activity or conversions – and determine what you need to do…
-MINUTE READ | By
7-MINUTE READ · By Edward Ford Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where…
-MINUTE READ | By
Building an ecommerce storefront in itself is a difficult process. However, the subsequent traffic and conversion rates matter more than anything you’ve done prior. Google Analytics represents a pivotal tool in the optimization process of your site as well as…
8-MINUTE READ | By Kristin Savage
12-MINUTE READ · By Remi Turcotte Buying paid advertisement space from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts—and those expenses—have to amount to something. What’s the point in bringing your ad…
-MINUTE READ | By
11-MINUTE READ · By Tina Arnoldi. In this post, I’ll walk you through the Multi-Channel Funnels (MCF) report in Google Analytics. If you have not yet read my post on conversions, you may want to start there before digging into…
-MINUTE READ | By
Choose your favorite topics and we'll send our stories from the tech front lines straight to your inbox.
Get full access to Supermetrics with a 14-day free trial.
No credit card required.