Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics…
12-MINUTE READ | By Anna Shutko
Google Analytics helps you keep track of the success of your paid search campaigns. You can monitor and analyze the types of traffic that you’re receiving – increased website activity or conversions – and determine what you need to do…
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7-MINUTE READ · By Edward Ford Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where…
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Building an ecommerce storefront in itself is a difficult process. However, the subsequent traffic and conversion rates matter more than anything you’ve done prior. Google Analytics represents a pivotal tool in the optimization process of your site as well as…
8-MINUTE READ | By Kristin Savage
12-MINUTE READ · By Remi Turcotte Buying paid advertisement space from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts—and those expenses—have to amount to something. What’s the point in bringing your ad…
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11-MINUTE READ · By Tina Arnoldi. In this post, I’ll walk you through the Multi-Channel Funnels (MCF) report in Google Analytics. If you have not yet read my post on conversions, you may want to start there before digging into…
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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.85″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] 10-MINUTE READ · By Tina Arnoldi A conversion happens on your website when someone takes a desirable action that moves them closer to…
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11-MINUTE READ · By Tina Arnoldi We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start…
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15-MINUTE READ · By Supermetrics. We’re excited to release a powerful duo: the Yandex.Metrica and Yandex.Direct connectors. With these two new integrations you can take full control of analyzing and reporting marketing data from Yandex – the biggest local search…
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10-MINUTE READ · By Misty Faucheux Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for adding Google Analytics (GA),…
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