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If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year in LinkedIn display advertising alone. So why are we still using LinkedIn Ads when CTR ...

Apr 21, 2022 | 10 minute read

LinkedIn analytics

LinkedIn is the biggest B2B social media platform with: 722+ million users, 55+ million active companies, and 96% of B2B content marketers use LinkedIn for organic social marketing. It’s fair to say that if your B2B company is not using LinkedIn, you’re missing out on the chance to reach your target audience and grow your ...

Apr 23, 2021 | 15 minute read

LinkedIn ad spend tracking and performance reporting

LinkedIn provides great targeting options and lead quality, but at a higher cost-per-click than other platforms. To get the best results at an optimal cost, you’ll want to have a good budget tracking solution in place. We joined forces with AJ Wilcox from B2Linked, a specialized LinkedIn Ads agency, to create two templates that will ...

Apr 14, 2020 | 9 minute read

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