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Data governance

Historically, data governance was something only large corporations cared about. But as most startups and SMBs today are hoping to grow their businesses with data-informed decisions, the practice of data governance is becoming more important. And that’s why in this article, we’ll walk you through everything you need to know about data governance for small ...

Jul 20, 2021 | 9 minute read

data ownership banner

Today, the job of marketing professionals is nothing short of overwhelming. The platforms they are on, the channels they manage, the data they generate ⁠— and let’s not forget that they have to make sense of it, too ⁠— it’s a list that goes on and on.  Marketing technology is developing at a pace that ...

Jun 3, 2020 | 7 minute read

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