Data Integration

Data Integration
How to centralize your marketing data with an integration strategy

Marketers, advertisers, and agencies face the challenge of scattered marketing data regularly. New marketing channels appear all of the time. This means that more data is available for business decision-making. It becomes challenging for marketers to handle all this information. The data pool becomes too large and messy, slowing your reporting processes and impacting your ...

8-MINUTE READ | By Pieter van Groenendael

If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, etc.—you need marketing data integration. Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. Being able to assemble separate marketing pieces gives you visibility into your overall performance and how marketing contributes to business ...

14-MINUTE READ | By Joy Huynh

Supermetrics vs.: Why data access models matter

My rudimentary knowledge of SEO tells me that you’re probably somewhere in the middle of our marketing funnel and are comparing alternatives to Supermetrics. Otherwise, why would you be reading this? If you’ve made it this far into the evaluation process, it’s time you learn about our philosophy for how we approach data at Supermetrics. ...

10-MINUTE READ | By Evan Kaeding

marketing data pipeline

If you’ve ever been involved in building and maintaining custom API connections between popular marketing/sales platforms and cloud data warehouses or data lakes, you’d probably agree that it’s a tedious process that always takes longer than originally estimated. While building a simple API connection may not take a lot of your data team’s time, the ...

8-MINUTE READ | By Riku Mikkonen

How to import data from one Google Sheet to another

If you’re using Google Sheets, you probably need to reference or import data from another sheet every once in a while. It’s not very complicated, and there are a few ways to do that. You can copy/paste the data, of course. For a tiny, select dataset, that might work. But that way, your data won’t ...

5-MINUTE READ | By Sophie Michaud

Snowflake connector banner

As the volume of marketing data grows, more and more businesses are moving their data to a data warehouse. Snowflake is a great choice for many as it can be built on top of any existing cloud platform, whether it’s Google, Amazon Web Services, or Microsoft Azure. That’s why we built a Snowflake connector for ...

4-MINUTE READ | By Anna Shutko


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