Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Search or filter

How to centralize your marketing data with an integration strategy

Marketers, advertisers, and agencies face the challenge of scattered marketing data regularly. New marketing channels appear all of the time. This means that more data is available for business decision-making. It becomes challenging for marketers to handle all this information. The data pool becomes too large and messy, slowing your reporting processes and impacting your ...

Jul 12, 2022 | 8 minute read

If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, etc.—you need marketing data integration. Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. Being able to assemble separate marketing pieces gives you visibility into your overall performance and how marketing contributes to business ...

Jun 9, 2022 | 14 minute read

Supermetrics vs.: Why data access models matter

My rudimentary knowledge of SEO tells me that you’re probably somewhere in the middle of our marketing funnel and are comparing alternatives to Supermetrics. Otherwise, why would you be reading this? If you’ve made it this far into the evaluation process, it’s time you learn about our philosophy for how we approach data at Supermetrics. ...

May 6, 2022 | 10 minute read

Export MySQL data to Google Sheets

If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t a walk in the park. Even though you can copy/paste data cell by cell, the real nightmare begins when you have to deal with a large amount of data and/or keep your data fresh. That’s why in ...

Jul 28, 2021 | 3 minute read

how to load historical marketing data into Power BI

The Supermetrics API makes it easy to get fresh marketing data into Power BI using the “web data connector”.  But, Power BI starts to run into issues when the data volume grows beyond 10k rows from a single query. For marketing teams and agencies with large amounts of advertising data, this is simply a non-starter. ...

Jun 3, 2021 | 6 minute read

how to load marketing data into mysql with python

In this guide, I’ll show you how to use the Supermetrics API with Python to query data from marketing and digital advertising platforms (like Facebook, LinkedIn, Twitter, and many more) in JSON format, how to convert that data into a DataFrame, and how to load it into a local MySQL database on your device. But ...

Mar 10, 2021 | 15 minute read

marketing data pipeline

If you’ve ever been involved in building and maintaining custom API connections between popular marketing/sales platforms and cloud data warehouses or data lakes, you’d probably agree that it’s a tedious process that always takes longer than originally estimated. While building a simple API connection may not take a lot of your data team’s time, the ...

Mar 3, 2021 | 8 minute read

How to import data from one Google Sheet to another

If you’re using Google Sheets, you probably need to reference or import data from another sheet every once in a while. It’s not very complicated, and there are a few ways to do that. You can copy/paste the data, of course. For a tiny, select dataset, that might work. But that way, your data won’t ...

Feb 26, 2021 | 5 minute read

Want to see what Supermetrics can do for you?

Get full access to Supermetrics with a 14-day free trial.

No credit card required.

SecurityTerms of ServicePrivacy PolicyCookie Policy
Cookie Settings
© Supermetrics 2023