Data Integration
Unlike digital channels, which offer precise tracking and real-time data, it's much harder to report and measure the impact of offline OOH. Learn how Custom Data Import—a brand new feature in the Marketing Intelligence Platform—can help you integrate offline OOH data for better tracking and measurement.
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3-MINUTE READ | By Larry Hill
Discover how to use Facebook's Marketing API to streamline data analysis and improve campaign performance. This guide explains the API's features, benefits, and how to integrate it with your marketing tools for more effective data-driven decisions. Perfect for marketers looking to enhance their Facebook advertising strategies. ...
4-MINUTE READ | By Jessica Brock
Explore the significance of zero-party data—information customers willingly share with brands—in enhancing personalization as third-party cookies become obsolete. Learn how to collect and leverage this data to build trust, improve customer experiences, and drive marketing success. ...
6-MINUTE READ | By Jack Bitcon
For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients. Introducing Custom Data Import—a new ...
3-MINUTE READ | By Tea Korpi
With third-party cookies declining due to privacy rules and ad blockers, marketers face the challenge of maintaining effective targeting and performance. Enter Conversions APIs (CAPIs). They let you upload your first-party data straight to ad platforms, ensuring accurate targeting and on-platform attribution. With improved signal quality, ad platforms can optimize their algorithms, leading to better ...
6-MINUTE READ | By Ilkka Särkiö & Kelly Duval
Marketers, advertisers, and agencies face the challenge of scattered marketing data regularly. New marketing channels appear all of the time. This means that more data is available for business decision-making. It becomes challenging for marketers to handle all this information. The data pool becomes too large and messy, slowing your reporting processes and impacting your ...
8-MINUTE READ | By Pieter van Groenendael
If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, etc.—you need marketing data integration. Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. Being able to assemble separate marketing pieces gives you visibility into your overall performance and how marketing contributes to business ...
14-MINUTE READ | By Joy Huynh
My rudimentary knowledge of SEO tells me that you’re probably somewhere in the middle of our marketing funnel and are comparing alternatives to Supermetrics. Otherwise, why would you be reading this? If you’ve made it this far into the evaluation process, it’s time you learn about our philosophy for how we approach data at Supermetrics. ...
10-MINUTE READ | By Evan Kaeding
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