Data Integration

With increasing privacy and third-party cookies declining, 57% of marketers expect less effective targeted advertising and marketing measurement across channels. In this article, we’ll focus on B2B applications and discuss how you can use Supermetrics for LinkedIn Conversions API to improve marketing. ...

In this article, I’ll show you how to move Excel data into BigQuery Supermetrics’ new feature, Custom Data Import. ...

Unlike digital channels, which offer precise tracking and real-time data, it's much harder to report and measure the impact of offline OOH. Learn how Custom Data Import—a brand new feature in the Marketing Intelligence Platform—can help you integrate offline OOH data for better tracking and measurement. ...

Discover how to elevate your seasonal campaigns by integrating diverse data sources using Supermetrics' Custom Data Import. This guide provides step-by-step instructions to help you gain deeper insights and improve your marketing performance. ...

Discover how to use Facebook's Marketing API to streamline data analysis and improve campaign performance. This guide explains the API's features, benefits, and how to integrate it with your marketing tools for more effective data-driven decisions. Perfect for marketers looking to enhance their Facebook advertising strategies. ...

Explore the significance of zero-party data—information customers willingly share with brands—in enhancing personalization as third-party cookies become obsolete. Learn how to collect and leverage this data to build trust, improve customer experiences, and drive marketing success. ...

For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients. Introducing Custom Data Import—a new ...

With third-party cookies declining due to privacy rules and ad blockers, marketers face the challenge of maintaining effective targeting and performance.  Enter Conversions APIs (CAPIs). They let you upload your first-party data straight to ad platforms, ensuring accurate targeting and on-platform attribution. With improved signal quality, ad platforms can optimize their algorithms, leading to better ...

Marketers, advertisers, and agencies face the challenge of scattered marketing data regularly. New marketing channels appear all of the time. This means that more data is available for business decision-making. It becomes challenging for marketers to handle all this information. The data pool becomes too large and messy, slowing your reporting processes and impacting your ...

If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, etc.—you need marketing data integration. Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. ...