Tools and Platforms
When it comes to your business’s online reputation, reviews play a key role in attracting new customers and retaining existing ones. Let’s look at why reviews are so important, how you can drive more reviews, and how we got to G2’s top 100 list—the top review site for business software and services. Fast forward >> ...
20-MINUTE READ | By Riku Mikkonen
Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...
10-MINUTE READ | By Tea Korpi
Many people think that search engine optimization (SEO) is all about keywords. But there’s more to getting your site ranked higher on Google’s search results than just using the right keywords. It’s also about learning how to combine those keywords on a page and site-wide basis to establish yourself as an authority and optimizing them ...
10-MINUTE READ | By Palash Nag
Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...
5-MINUTE READ | By Joy Huynh
If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article, I’m going to show you the basics of Snapchat analytics. Keep on reading to find ...
10-MINUTE READ | By Joy Huynh
The cat is finally out of the bag! We’re happy to announce that CallRail has officially joined the Supermetrics connector squad. ?? Now you can easily move your CallRail data to Google Sheets, Google Data Studio, Excel, data visualization tools, and data warehouses with Supermetrics. Let’s take a look at some reports you can build ...
3-MINUTE READ | By Joy Huynh
Snapchat Marketing has officially joined the Supermetrics connector squad. ?? We’re happy to announce that you can now pull your paid Snapchat data into Google Sheets, Google Data Studio, Excel, BI tools, and data warehouses with Supermetrics. With this connector, you can: Let’s take a look at each case in more detail. Create in-depth Snapchat ...
4-MINUTE READ | By Joy Huynh
Great news: you can now create reports with both paid and organic data from Pinterest in Google Sheets, Google Data Studio, and Excel. Here are a few ideas of what you can do with these two new connectors: Pinterest content analysis report Pinterest describes itself as “a visual discovery platform. People come here to browse, ...
4-MINUTE READ | By Anna Shutko
Today, another much-anticipated connector, StackAdapt, joins the Supermetrics connector squad! ? Now you can get data from one of the most popular programmatic demand-side platforms to Google Sheets, Google Data Studio, and Excel. With the StackAdapt connector you can: Create a comprehensive user journey analysis Your StackAdapt campaigns can belong to different stages of the ...
3-MINUTE READ | By Anna Shutko
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