Data Transformation

Data Transformation,

A guide to data transformation in Power BI for marketers

Typically, using the raw data the marketing platform provides isn’t enough for in-depth analysis. To build actionable reports, you need to do some prep work and make your data analysis ready. In this article, we’ll discuss different ways you can use Power BI to transform your data. Skip ahead: Power BI’s data transformation features Data ...

8-MINUTE READ | By Jack Bitcon & Fanny Heimonen

Since we introduced the Supermetrics Marketing Intelligence Cloud in 2023, data transformation features like custom fields and data blending have quickly become our users’ new favorites. In this article, I’ll discuss seven ways you can use custom fields and data blending to manipulate, customize and get a holistic view of your data, including:  Manipulate and ...

5-MINUTE READ | By Tea Korpi


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