Google Sheets

Google Sheets offers a flexible, user-friendly platform that makes building custom dashboards accessible to marketers, whether you're tracking social media analytics, client reports, or OKRs (Objectives and Key Results). In this guide, I’ll show you how to create a Google Sheets marketing dashboard that meets your needs and empowers team collaboration. ...

If you want to blend data from different sources for a holistic overview of marketing performance, Google Sheets is a great tool. It has different calculations and formulas that you can play around with. ...

When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients.  I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust. ...

If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t straightforward, especially if you have to deal with a large amount of data or combine data from sources other than MySQL. That’s why in this article, we’ll show you two ways to export data from MySQL (or ...

Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...

Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping spikes and dips in spend to actions and events in your marketing channels. Upgrading from ...

Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a responsive audience only to lose your hard-earned clicks to a bad performing ad? Your solution ...

If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data to a spreadsheet. However, the process is time-consuming and error-prone. The worst part is you ...

You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI.  Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data from Google Sheets directly to Power BI?  To top it off, you’ll get refreshed data ...

When I first started using Google Sheets, I thought it was a joke. My first experience with it back in 2010 was in high school when I was in my Intro to Accounting class. My exact thoughts were, “There’s no way Google can pack as much functionality into a web browser as Microsoft does into ...