Google Sheets

Google Sheets, Marketing Analytics
Google Sheets offers a flexible, user-friendly platform that makes building custom dashboards accessible to marketers, whether you're tracking social media analytics, client reports, or OKRs (Objectives and Key Results). In this guide, I’ll show you how to create a Google Sheets marketing dashboard that meets your needs and empowers team collaboration. ...

5-MINUTE READ | By Milja Nevalainen

If you want to blend data from different sources for a holistic overview of marketing performance, Google Sheets is a great tool. It has different calculations and formulas that you can play around with. Especially it allows you to troubleshoot when there are issues with your blended data or having problems with blending data in ...

5-MINUTE READ | By Bartosz Schneider & Joy Huynh

When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients.  I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust. ...

12-MINUTE READ | By Sofie Segercrantz

If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t straightforward, especially if you have to deal with a large amount of data or combine data from sources other than MySQL. That’s why in this article, we’ll show you two ways to export data from MySQL (or ...

5-MINUTE READ | By Joy Huynh

Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...

10-MINUTE READ | By Mick Chaveroche

When I first started using Google Sheets, I thought it was a joke. My first experience with it back in 2010 was in high school when I was in my Intro to Accounting class. My exact thoughts were, “There’s no way Google can pack as much functionality into a web browser as Microsoft does into ...

6-MINUTE READ | By Evan Kaeding

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