LinkedIn provides great targeting options and lead quality, but at a higher cost-per-click than other platforms. To get the best results at an optimal cost, you’ll want to have a good budget tracking solution in place. We joined forces with AJ Wilcox from B2Linked, a specialized LinkedIn Ads agency, to create two templates that will ...
9-MINUTE READ | By Anna Shutko
Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics to pull your GSC data directly into your favorite spreadsheet tool, Google Data Studio, a ...
12-MINUTE READ | By Anna Shutko
As a social media marketer or agency, your job depends on your ability to tie social activity back to business results. You need to be able to analyze which organic posts do well, which to promote, and how to balance your time and investment in each channel. After all, you want to spend your resources ...
10-MINUTE READ | By Justin Thomas
10-MINUTE READ · By Pinja Virtanen At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. In this post, we’ll walk you through 31 of our favorite PPC reporting templates that you can swipe ...
10-MINUTE READ | By Pinja Virtanen
8-MINUTE READ · By Tina Arnoldi Google Sheets vs. Microsoft Excel: which one is better for marketing reporting? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity First things first, how much data are you working with? The basic rule is Excel for big data and ...
By Supermetrics
9-MINUTE READ · By Misty Faucheux These days, marketers are being put under increasing pressure to prove that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on television or a post on a social network, and calling it good. Stakeholders and clients want results. ...
By Supermetrics
15-MINUTE READ · By Stephen Dawson on August 31 2017. It goes without saying that the perfect report is a top tool and ally for many marketers. Perfection isn’t easy to come by however and there are many factors to champion in order to achieve top quality. When it comes to marketing reports, you could ...
By Supermetrics
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