Influencer marketing metrics you should be tracking

Influencer marketing metrics

Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering…

5-MINUTE READ | By Dave Lavinsky

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How to grow a YouTube channel for business

grow your YouTube channel

Let’s face it: most B2B brands have the worst YouTube channels.  If you’re unlucky enough to stumble into this wasteland, you’ll probably find 40-minute product demos, uninspired customer case studies, and boring updates for new product features. In other words:…

14-MINUTE READ | By Devin Pickell

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