Social Media Analytics


Do business where business is done – that’s LinkedIn’s motto. For B2B companies, this is not only good advice, but an essential practice. In this article, we’ll dive into a series of LinkedIn Ads best practices so you can run more successful ad campaigns, including how you can use LinkedIn Ads to change your marketing ...

15-MINUTE READ | By Isha Shinde

Connecting and engaging with your potential customers at scale is what makes social media marketing so powerful. Think about it—you can reach a large number of people within seconds of posting your content. Social media is one of the most valuable channels for deliberately elevating your brand in the eyes of your audience and maintaining ...

12-MINUTE READ | By Kristina Knut

Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success. Competitor benchmarking, however, is time-consuming. Businesses guard their ...

12-MINUTE READ | By Elise Dopson

Social media marketing funnel: how to effectively reach and convert customers at any stage

Whether you work in a B2C, B2B or D2C, your business and sales depend on connecting with individuals and winning them over. Social media is all about connection—with each other and with brands. That’s why there’s a huge amount of—often untapped—potential in harnessing the power of different social media platforms in getting your message across ...

23-MINUTE READ | By Anna Leikas

Influencer marketing metrics

Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s ...

5-MINUTE READ | By Dave Lavinsky

grow your YouTube channel

Let’s face it: most B2B brands have the worst YouTube channels.  If you’re unlucky enough to stumble into this wasteland, you’ll probably find 40-minute product demos, uninspired customer case studies, and boring updates for new product features. In other words: a total snoozefest. YouTube is and will always be an entertaining educational platform. People go ...

14-MINUTE READ | By Devin Pickell

instagram hashtag analytics

Hashtags are great for engaging with your followers and driving traffic to your Instagram content. But, what happens when you don’t get your hashtags right? Not using enough hashtags? You’re missing out on the chance to grow your account. Using the wrong hashtags? You’re reaching the wrong audience. Too many hashtags? Where’s your hashtag etiquette? ...

7-MINUTE READ | By Joy Huynh


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