Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering…
5-MINUTE READ | By Dave Lavinsky
Let’s face it: most B2B brands have the worst YouTube channels. If you’re unlucky enough to stumble into this wasteland, you’ll probably find 40-minute product demos, uninspired customer case studies, and boring updates for new product features. In other words:…
14-MINUTE READ | By Devin Pickell
Hashtags are great for engaging with your followers and driving traffic to your Instagram content. But, what happens when you don’t get your hashtags right? Not using enough hashtags? You’re missing out on the chance to grow your account. Using…
7-MINUTE READ | By Joy Huynh
If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data…
8-MINUTE READ | By Joy Huynh
LinkedIn is the biggest B2B social media platform with: 722+ million users, 55+ million active companies, and 96% of B2B content marketers use LinkedIn for organic social marketing. It’s fair to say that if your B2B company is not using…
15-MINUTE READ | By Joy Huynh
TL;DR If you’d like to kick start your Instagram competitor analysis right away, feel free to swipe our Instagram industry insights template. For more tips on analyzing your competition, keep reading. Have you ever looked at your competitors’ Instagram account…
8-MINUTE READ | By Joy Huynh
Pinterest is one of those platforms that many small business owners and bloggers overlook. This is often due to the misconception that the platform is only used for looking up recipes and home décor ideas. However, there are several other…
10-MINUTE READ | By Christian Coulson
Building social media reports can be challenging and painful at first. For one thing, you have a ton of decisions to make—things like what metrics you want to track or what tools you should use to build your report. To…
10-MINUTE READ | By Joy Huynh
TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive…
7-MINUTE READ | By Joy Huynh
TL;DR If you want to jumpstart your YouTube reporting, simply swipe our free Google Data Studio template. For more tips on how to build a report from scratch and analyze your data, keep on reading. Have you ever watched a…
6-MINUTE READ | By Joy Huynh
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