Social media

Do business where business is done – that’s LinkedIn’s motto. For B2B companies, this is not only good advice, but an essential practice. In this article, we’ll dive into a series of LinkedIn Ads best practices so you can run more successful ad campaigns, including how you can use LinkedIn Ads to change your marketing ...

Connecting and engaging with your potential customers at scale is what makes social media marketing so powerful. Think about it—you can reach a large number of people within seconds of posting your content. Social media is one of the most valuable channels for deliberately elevating your brand in the eyes of your audience and maintaining ...

It’s the end of the year, and you know what that means: it’s time to make sure your social media reporting is up to date. Keep reading to learn the steps you need to make sure your social media reporting is comprehensive, accurate, and gives you the insights you need. By the end, you’ll be ...

Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success. Competitor benchmarking, however, is time-consuming. Businesses guard their ...

The term real-time is often used in marketing to describe having marketing strategies that are updated in real-time or ‘near’ real-time, where a business can adjust their marketing efforts as events unfold. While this may seem like a nice goal, it can be difficult to achieve consistently without having the right tools and team in ...

Whether you work in a B2C, B2B or D2C, your business and sales depend on connecting with individuals and winning them over. Social media is all about connection—with each other and with brands. That’s why there’s a huge amount of—often untapped—potential in harnessing the power of different social media platforms in getting your message across ...

Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s ...

Hashtags are great for engaging with your followers and driving traffic to your Instagram content. But, what happens when you don’t get your hashtags right? Not using enough hashtags? You’re missing out on the chance to grow your account. Using the wrong hashtags? You’re reaching the wrong audience. Too many hashtags? Where’s your hashtag etiquette? ...

If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data to a spreadsheet. However, the process is time-consuming and error-prone. The worst part is you ...

LinkedIn is the biggest B2B social media platform with: 722+ million users, 55+ million active companies, and 96% of B2B content marketers use LinkedIn for organic social marketing. It’s fair to say that if your B2B company is not using LinkedIn, you’re missing out on the chance to reach your target audience and grow your ...