BigQuery

After nine years of dedicated service, Google Analytics— or Universal Analytics—will finally step down and give the crown to its successor—Google Analytics 4. Google Analytics has been around for 15 years, and for the very first time, Google gives the platform a complete makeover. This time we’re not only talking about a brand new UI, ...

It seems like data lakes are all the rage these days. Why is that? And more importantly, if you work with marketing data, why should you care? And if you do care, but don’t know how to query data in your cloud storage bucket from BigQuery, how would you go about doing that? In this ...

When I first started using Google Sheets, I thought it was a joke. My first experience with it back in 2010 was in high school when I was in my Intro to Accounting class. My exact thoughts were, “There’s no way Google can pack as much functionality into a web browser as Microsoft does into ...

Like most fast-growing SaaS companies, we use a ton of data to track and spur our growth at Supermetrics.  A big part of the credit here goes to our 3-person growth team, who is in charge of tracking and analyzing our marketing and sales performance as well as sharing their insights with the rest of ...

While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the schema builder. The schema builder offers an easy way for you to create custom data ...

Because of the increasingly fragmented marketing data landscape, data-driven marketers now need specialized tools to reduce the time it takes for data to be processed into information. While marketing data warehouses are not a new concept, the legacy model to implement them has serious drawbacks. Customers need to first purchase large capacity hardware, install and ...

8-MINUTE READ · By Dino Mahi Spreadsheets have long been the staple for marketing data analysis. However, the ever-evolving needs of customer and marketing data analysis are compelling an increasing number of marketers to explore more specialized tools. Spreadsheets work great in that once-raw data has been captured, they can be used to quickly build ...