The use of third-party cookies is coming to an end, and eventually, cookies will be abandoned altogether. What should digital marketers do when the majority of their online traffic becomes anonymous? The use of third-party cookies that capture online behavioral…
5-MINUTE READ | By Niko Karppinen
Most marketing teams have some kind of a data problem. Either they don’t have enough data, they have too much of it, or most commonly, they don’t know what to do with it. And that’s why in this post, we’ll…
8-MINUTE READ | By Evan Kaeding and Pinja Virtanen
In this article, we’ll compare popular marketing analytics tools Whatagraph with Supermetrics to help you decide which one is right for your agency or marketing team. There are three main points of difference between Supermetrics and Whatagraph. These are: Data…
5-MINUTE READ | By Edward Ford
A funnel depth audit is one of the most important things you can do for your website. I do them quarterly for my clients. How often you should conduct them depends on your content publishing cadence. The funnel depth audit…
16-MINUTE READ | By Ryan Levander
Every organization is on an analytics journey. Some are quite far along, while others are just getting started. At Supermetrics, we provide solutions to help customers wrangle their marketing data and analytics, no matter what stage they’re at. From freelance…
9-MINUTE READ | By Evan Kaeding
If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t a walk in the park. Even though you can copy/paste data cell by cell, the real nightmare begins when you have to…
3-MINUTE READ | By Joy Huynh
As marketing evolves and new ideas replace the old and redundant ones, the one question that keeps coming back to us is: How important is email marketing today? If you’re well-versed with email marketing strategy, you might have noticed how…
15-MINUTE READ | By Carla Andre-Brown
If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article,…
10-MINUTE READ | By Joy Huynh
You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI. Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data…
7-MINUTE READ | By Jens Lystlund Madsen
Good news: Slow Data Studio dashboards are now a thing of the past — Google’s Extract Data connector is coming to the rescue! With the Extract Data connector, you can preload your data yourself — free of charge — and…
6-MINUTE READ | By Otto Olsson and Sophie Michaud
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