Today, we’re excited to announce our partnership with Proof Analytics, an automated marketing mix modeling platform. But before we get to that, let’s take a moment to talk about how we got here. In the late 1980s, Procter & Gamble…
6-MINUTE READ | By Jukka Puputti
In August of 2019, Search Station had come to a point where we needed to optimize the efficiency of our time spent on client tasks and our own operational tasks. We decided to plunge into the shiny world of automated…
5-MINUTE READ | By Samuel Manton
Digital marketing is usually hired to help grow sales, yet the relationship between your marketing efforts and your customers’ purchase actions often feels convoluted. As marketing operations and demand generation experts at McGaw.io, we’re well-versed in analyzing and optimizing sales…
15-MINUTE READ | By Dan McGaw
“Marketing is one big experiment. Some experiments just have a longer shelf life than others.” That’s the first thing Andy Culligan, CMO of Leadfeeder, said to me when I asked him about experimentation in marketing. And to help you understand…
14-MINUTE READ | By Pinja Virtanen
This is a tutorial for optimizing your Facebook Ads campaigns through better targeting. It’s especially useful for marketers who want hyper-focused campaigns that help minimize their costs. For example, if you’re an affiliate marketer and earn only a commission of…
8-MINUTE READ | By Michaela Linhart
Today, affiliate marketing is more data-driven than ever. With the power of tracking software integrated into your affiliate dashboard, you can quickly see what works best for converting your website visitors. But raw data is of little value without the…
6-MINUTE READ | By Svetlana Gryaznova
Affiliate marketers are here to stay. Since its rapid growth in the 2010s, affiliate marketing remains one of the most popular strategies to drive sales and generate passive income. In this article, we will share some of the most exciting…
7-MINUTE READ | By Johannes Rastas
Far too many marketing teams are still seen internally as the arts and crafts department. They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new…
9-MINUTE READ | By Pinja Virtanen
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While John Wanamaker has been credited with uttering these words in the late 1800’s, he may as well have said them yesterday. Why?…
23-MINUTE READ | By Pinja Virtanen
Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive…
12-MINUTE READ | By Pinja Virtanen
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