When I started my career as a research analyst in 2006, marketing was much easier than it is today. The industry was less crowded. Search opportunities in both organic and paid advertising were huge. Direct response ads were at their…
5-MINUTE READ | By Mikael Thuneberg
If you’re a Google Data Studio advanced user, chances are you’ve already used the data blending feature. It’s a great feature that allows you to enrich and unlock the potential of your data quickly. Especially if you don’t have the…
15-MINUTE READ | By Joy Huynh
One of the biggest trends in modern business is having a dedicated mobile app. Many businesses have their own apps to boost sales or offer another platform for users to access content and services. In fact, you’ll find apps for…
7-MINUTE READ | By Tim Waldenback
The use of third-party cookies is coming to an end, and eventually, cookies will be abandoned altogether. What should digital marketers do when the majority of their online traffic becomes anonymous? The use of third-party cookies that capture online behavioral…
5-MINUTE READ | By Niko Karppinen
Most marketing teams have some kind of a data problem. Either they don’t have enough data, they have too much of it, or most commonly, they don’t know what to do with it. And that’s why in this post, we’ll…
8-MINUTE READ | By Evan Kaeding and Pinja Virtanen
In this article, we’ll compare popular marketing analytics tools Whatagraph with Supermetrics to help you decide which one is right for your agency or marketing team. There are three main points of difference between Supermetrics and Whatagraph. These are: Data…
5-MINUTE READ | By Edward Ford
A funnel depth audit is one of the most important things you can do for your website. I do them quarterly for my clients. How often you should conduct them depends on your content publishing cadence. The funnel depth audit…
16-MINUTE READ | By Ryan Levander
Every organization is on an analytics journey. Some are quite far along, while others are just getting started. At Supermetrics, we provide solutions to help customers wrangle their marketing data and analytics, no matter what stage they’re at. From freelance…
9-MINUTE READ | By Evan Kaeding
If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t a walk in the park. Even though you can copy/paste data cell by cell, the real nightmare begins when you have to…
3-MINUTE READ | By Joy Huynh
As marketing evolves and new ideas replace the old and redundant ones, the one question that keeps coming back to us is: How important is email marketing today? If you’re well-versed with email marketing strategy, you might have noticed how…
15-MINUTE READ | By Carla Andre-Brown
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