If you’re using Google Sheets, you probably need to reference or import data from another sheet every once in a while. It’s not very complicated, and there are a few ways to do that. You can copy/paste the data, of…
5-MINUTE READ | By Sophie Michaud
If you work in marketing, chances are you’ve copy/pasted data from Facebook Ads, Google Analytics, HubSpot, etc., into a Google Slides or PowerPoint presentation on more occasions than you’d like to admit. And if you’ve been through the process, you’d…
7-MINUTE READ | By Pinja Virtanen
Can’t make up your mind between Supermetrics for Data Studio and Supermetrics for Google Sheets (or Excel)? While we’d naturally recommend that you get both — Data Studio for data visualization and reporting and one of the spreadsheet products for…
8-MINUTE READ | By Pinja Virtanen
If you work in a marketing agency, you’ve probably ran into this pesky question from a client: “But why would I pay you for marketing reporting?” The question is: should you simply refuse to work with clients who don’t understand…
8-MINUTE READ | By Pinja Virtanen
Since 2014, Supermetrics for Google Sheets has been helping marketers and analysts automate tedious and repetitive tasks with the scheduled refreshing and emailing features. Fast forward six years, and we’ve moved the scheduler to the Google Sheets sidebar, making it…
7-MINUTE READ | By Pinja Virtanen
Today, we’re excited to announce our partnership with Proof Analytics, an automated marketing mix modeling platform. But before we get to that, let’s take a moment to talk about how we got here. In the late 1980s, Procter & Gamble…
6-MINUTE READ | By Jukka Puputti
In August of 2019, Search Station had come to a point where we needed to optimize the efficiency of our time spent on client tasks and our own operational tasks. We decided to plunge into the shiny world of automated…
5-MINUTE READ | By Samuel Manton
Digital marketing is usually hired to help grow sales, yet the relationship between your marketing efforts and your customers’ purchase actions often feels convoluted. As marketing operations and demand generation experts at McGaw.io, we’re well-versed in analyzing and optimizing sales…
15-MINUTE READ | By Dan McGaw
“Marketing is one big experiment. Some experiments just have a longer shelf life than others.” That’s the first thing Andy Culligan, CMO of Leadfeeder, said to me when I asked him about experimentation in marketing. And to help you understand…
14-MINUTE READ | By Pinja Virtanen
This is a tutorial for optimizing your Facebook Ads campaigns through better targeting. It’s especially useful for marketers who want hyper-focused campaigns that help minimize their costs. For example, if you’re an affiliate marketer and earn only a commission of…
8-MINUTE READ | By Michaela Linhart
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