Marketing Analytics

Marketing Analytics

Key marketing metrics every agency should measure

Which metrics actually matter for your bottom line? How do you ensure your hours, budgets, and clients all line up profitably—without drowning in spreadsheet chaos? These and many more questions can come up when marketing agencies handle everything from branding campaigns to paid ads to CRM integrations. ...

8-MINUTE READ | By Outi Karppanen

Google Sheets, Marketing Analytics

How to create a Google Sheets marketing dashboard

Google Sheets offers a flexible, user-friendly platform that makes building custom dashboards accessible to marketers, whether you're tracking social media analytics, client reports, or OKRs (Objectives and Key Results). In this guide, I’ll show you how to create a Google Sheets marketing dashboard that meets your needs and empowers team collaboration. ...

5-MINUTE READ | By Milja Nevalainen

Data Management, Marketing Analytics

Campaign naming conventions: The key to cleaner and reliable reporting [template included]

Imagine analyzing data from a “Special Discount” campaign six months later. Unless you’re blessed with an exceptional memory, you’ll find it impossible to remember details such as its purpose, audience, or the period it ran. This is why having a well-structured naming convention and marketing data governance will make analyzing and reporting your campaign much ...

6-MINUTE READ | By Milja Nevalainen

Marketing Analytics

Marketing analytics: The only guide you need

Despite all the buzz about data-driven marketing, marketing analytics remains a challenge for many marketers who still struggle to track and optimize performance.  Only a fraction of marketers use quantitative tools to measure the impact of marketing spend. ...

9-MINUTE READ | By Anna Shutko & Robert White & Kelly Duval

Marketing Analytics, Marketing measurement

7 ways agencies are using Supermetrics to win and retain clients

For an agency, data is an invaluable asset. It helps you prove the value you’re bringing to your clients. Without it, clients may wonder if their marketing budget is well spent—and it’s the last thing you want. In this article, we’ll discuss different ways marketing agencies use data and Supermetrics to land, grow, and retain ...

7-MINUTE READ | By Sofie Segercrantz & Milja Nevalainen & Mariia Zubova

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