Marketing Analytics

Marketing Analytics, Tools and Platforms, Web analytics, Performance Marketing Analytics, Marketing measurement

Marketing reporting software: Choosing the right tools for you

Your marketing tasks depend on the type of project you’re working on. Sometimes, you need to focus on social media, other times on ads, and other times on search engine optimization and organic reach. Reporting is the one task you’ll deal with regardless of your project. ...

7-MINUTE READ | By Anna Shutko

Google Sheets, Marketing Analytics

How to create a Google Sheets marketing dashboard

Google Sheets offers a flexible, user-friendly platform that makes building custom dashboards accessible to marketers, whether you're tracking social media analytics, client reports, or OKRs (Objectives and Key Results). In this guide, I’ll show you how to create a Google Sheets marketing dashboard that meets your needs and empowers team collaboration. ...

5-MINUTE READ | By Milja Nevalainen

Data Management, Marketing Analytics

Campaign naming conventions: The key to cleaner and reliable reporting [template included]

Imagine analyzing data from a “Special Discount” campaign six months later. Unless you’re blessed with an exceptional memory, you’ll find it impossible to remember details such as its purpose, audience, or the period it ran. This is why having a well-structured naming convention and marketing data governance will make analyzing and reporting your campaign much ...

6-MINUTE READ | By Milja Nevalainen

Marketing Analytics

Marketing analytics: The only guide you need

Despite all the buzz about data-driven marketing, marketing analytics remains a challenge for many marketers who still struggle to track and optimize performance.  Only a fraction of marketers use quantitative tools to measure the impact of marketing spend. ...

9-MINUTE READ | By Anna Shutko & Robert White & Kelly Duval

Marketing Analytics, Marketing measurement

7 ways agencies are using Supermetrics to win and retain clients

For an agency, data is an invaluable asset. It helps you prove the value you’re bringing to your clients. Without it, clients may wonder if their marketing budget is well spent—and it’s the last thing you want. In this article, we’ll discuss different ways marketing agencies use data and Supermetrics to land, grow, and retain ...

7-MINUTE READ | By Sofie Segercrantz & Milja Nevalainen & Mariia Zubova

Marketing Analytics, Marketing measurement

How to scale and standardize your client reporting

Many marketing agencies still handle client reporting manually—pulling .csv files from each channel, copy-pasting data, and trying to make it look pretty or at least comprehensible…. And then repeat it for every new client.  That might be doable when you’re starting out, but what about when you’re scaling up? ...

10-MINUTE READ | By Kathy Murillo & Rosanna Campbell

Marketing Analytics, Marketing measurement

What’s a data-driven marketing agency, and how to be one

Many marketing agencies call themselves data-driven. But there’s a big difference between being data-aware and truly data-driven.  So, how can you become a genuinely data-driven marketing agency? In this article, we’ll break down the characteristics of data-driven marketing agencies, why it’s worth becoming one, and how to overcome the common struggles that we see our marketing agency customers wrestling with.  Coming ...

10-MINUTE READ | By Anna Shutko & Rosanna Campbell

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