Marketing Analytics

Data Management,

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy—understanding the incremental impact ...

10-MINUTE READ | By Michael Kaminsky and Kathy Murillo

Supermetrics’s brand new ChatGPT feature allows you to generate data summaries and get key insights to your Google Sheets and Excel reports without a single cross-tabulation or pivot table. With these AI-analyzed reports, you can save hours of time on data analysis and dig deeper into stand-out insights. Ready to see how the ChatGPT feature ...

4-MINUTE READ | By Supermetrics

You have your data across advertising platforms—Facebook, Google, or LinkedIn. And you have your marketing tasks and workflows on monday.com. Wouldn’t it be cool to get your paid ad data into your project management tool so you and your team can adjust your actions based on the campaign results? In this post, we’ll show you ...

15-MINUTE READ | By Jessica Wei and Aleksander Cardwell

As the SaaS industry matures, there’s an increasing demand for SaaS companies to show their performance not only in terms of top-line growth but also with a focus on operational efficiency and cost structure. This guide explores the most important considerations when creating an annual report as a SaaS company. We’ll also walk you through ...

13-MINUTE READ | By Edward Ford

When Google announced the Privacy Sandbox in 2020, the writing was on the wall for third-party cookies. This initiative, aimed at developing new ways to deliver targeted advertising while protecting user privacy, is set to phase out third-party cookies. Many marketers ripped up their playbooks after Google’s announcement, but there’s no need to panic. There ...

10-MINUTE READ | By Evan Kaeding

Admit it. Everyone secretly hates annual marketing and sales reporting. So we’re here to make your end-of-year easier. Regardless of the industry, Q4 is arguably the most important and busiest time of the year. It’s the season of holidays, peak campaigns, and the last closing quarter for many businesses. Marketing teams are in the race ...

18-MINUTE READ | By Joy Huynh and Sophie Michaud

Marketers have access to large quantities of data. Some 43% of CMOs say marketing tech, data, and analytics are their biggest priority. And according to McKinsey, data-driven campaigns are poised to increase sales of a core product by more than 10%. But raw data and isolated metrics don’t tell us the full picture. We have ...

12-MINUTE READ | By Elise Dopson

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