Power BI and Excel are excellent data analysis tools offered by Microsoft, with the latter having been around for decades as part of the Microsoft Office suite. Business analysts use both to create dashboards and reports on desired insights. As a marketing manager doing reporting, you might be torn between the two. Choosing the right ...
5-MINUTE READ | By Jessica Wei
Supermetrics’s brand new ChatGPT feature allows you to generate data summaries and get key insights to your Google Sheets and Excel reports without a single cross-tabulation or pivot table. With these AI-analyzed reports, you can save hours of time on data analysis and dig deeper into stand-out insights. Ready to see how the ChatGPT feature ...
4-MINUTE READ | By Supermetrics
You have your data across advertising platforms—Facebook, Google, or LinkedIn. And you have your marketing tasks and workflows on monday.com. Wouldn’t it be cool to get your paid ad data into your project management tool so you and your team can adjust your actions based on the campaign results? In this post, we’ll show you ...
15-MINUTE READ | By Jessica Wei and Aleksander Cardwell
Most marketing teams have some kind of data problem. Either they don’t have enough data, they have too much of it, or most commonly, they don’t know what to do with it. And that’s why in this post, we’ll evaluate two of the most common ways businesses are currently putting their marketing data to work: ...
10-MINUTE READ | By Evan Kaeding and Pinja Dodik
As the SaaS industry matures, there’s an increasing demand for SaaS companies to show their performance not only in terms of top-line growth but also with a focus on operational efficiency and cost structure. This guide explores the most important considerations when creating an annual report as a SaaS company. We’ll also walk you through ...
13-MINUTE READ | By Edward Ford
When Google announced the Privacy Sandbox in 2020, the writing was on the wall for third-party cookies. This initiative, aimed at developing new ways to deliver targeted advertising while protecting user privacy, is set to phase out third-party cookies by next year. Many marketers ripped up their playbooks after Google’s announcement, but there’s no need ...
10-MINUTE READ | By Evan Kaeding
Admit it. Everyone secretly hates annual marketing and sales reporting. So we’re here to make your end-of-year easier. Regardless of the industry, Q4 is arguably the most important and busiest time of the year. It’s the season of holidays, peak campaigns, and the last closing quarter for many businesses. Marketing teams are in the race ...
18-MINUTE READ | By Joy Huynh and Sophie Michaud
Marketers have access to large quantities of data. Some 43% of CMOs say marketing tech, data, and analytics are their biggest priority. And according to McKinsey, data-driven campaigns are poised to increase sales of a core product by more than 10%. But raw data and isolated metrics don’t tell us the full picture. We have ...
12-MINUTE READ | By Elise Dopson
Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...
10-MINUTE READ | By Tea Korpi
Affiliate marketers are here to stay. Since its rapid growth in the 2010s, affiliate marketing remains one of the most popular strategies to drive partner sales and generate online revenue. In this article, I share some of the most exciting affiliate marketing statistics based on industry research. This post is ideal for those who want ...
9-MINUTE READ | By Johannes Rastas
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