If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article,…
10-MINUTE READ | By Joy Huynh
You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI. Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data…
7-MINUTE READ | By Jens Lystlund Madsen
Good news: Slow Data Studio dashboards are now a thing of the past — Google’s Extract Data connector is coming to the rescue! With the Extract Data connector, you can preload your data yourself — free of charge — and…
6-MINUTE READ | By Otto Olsson and Sophie Michaud
When I first started using Google Sheets, I thought it was a joke. My first experience with it back in 2010 was in high school when I was in my Intro to Accounting class. My exact thoughts were, “There’s no…
6-MINUTE READ | By Evan Kaeding
In this guide, I’ll show you how to use the Supermetrics API with Python to query data from marketing and digital advertising platforms (like Facebook, LinkedIn, Twitter, and many more) in JSON format, how to convert that data into a…
15-MINUTE READ | By David Magdolen
If you’re using Google Sheets, you probably need to reference or import data from another sheet every once in a while. It’s not very complicated, and there are a few ways to do that. You can copy/paste the data, of…
5-MINUTE READ | By Sophie Michaud
If you work in marketing, chances are you’ve copy/pasted data from Facebook Ads, Google Analytics, HubSpot, etc., into a Google Slides or PowerPoint presentation on more occasions than you’d like to admit. And if you’ve been through the process, you’d…
7-MINUTE READ | By Pinja Virtanen
Can’t make up your mind between Supermetrics for Data Studio and Supermetrics for Google Sheets (or Excel)? While we’d naturally recommend that you get both — Data Studio for data visualization and reporting and one of the spreadsheet products for…
8-MINUTE READ | By Pinja Virtanen
If you work in a marketing agency, you’ve probably ran into this pesky question from a client: “But why would I pay you for marketing reporting?” The question is: should you simply refuse to work with clients who don’t understand…
8-MINUTE READ | By Pinja Virtanen
Since 2014, Supermetrics for Google Sheets has been helping marketers and analysts automate tedious and repetitive tasks with the scheduled refreshing and emailing features. Fast forward six years, and we’ve moved the scheduler to the Google Sheets sidebar, making it…
7-MINUTE READ | By Pinja Virtanen
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