Today, affiliate marketing is more data-driven than ever. With the power of tracking software integrated into your affiliate dashboard, you can quickly see what works best for converting your website visitors. But raw data is of little value without the…
6-MINUTE READ | By Svetlana Gryaznova
Affiliate marketers are here to stay. Since its rapid growth in the 2010s, affiliate marketing remains one of the most popular strategies to drive sales and generate passive income. In this article, we will share some of the most exciting…
7-MINUTE READ | By Johannes Rastas
Far too many marketing teams are still seen internally as the arts and crafts department. They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new…
9-MINUTE READ | By Pinja Virtanen
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While John Wanamaker has been credited with uttering these words in the late 1800’s, he may as well have said them yesterday. Why?…
23-MINUTE READ | By Pinja Virtanen
Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive…
12-MINUTE READ | By Pinja Virtanen
Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in. In this article we’ve collected 22 different…
5-MINUTE READ | By Edward Ford
Editor’s note: This awesome piece you’re about to read is a guest post. If you’d like to write for the Supermetrics blog, check out our guest post guidelines. OKRs (objectives and key results) is an actionable framework for setting and…
15-MINUTE READ | By Martijn Burgman
If you’re anything like us, your original marketing plans, forecasts, and budgets for 2020 have been thrown out the window by now. Over the last few weeks, your marketing team has probably been figuring out what you can do to…
7-MINUTE READ | By Mikael Thuneberg
The beauty of Google Data Studio is that you can literally build any kind of a marketing report or dashboard with it. However, if you’re suffering from blank page syndrome (you heard me: it’s not just for writers anymore ✏️)…
8-MINUTE READ | By Pinja Virtanen
12-MINUTE-READ · By Edward Ford In February 2019, Supermetrics passed €10M in ARR (≈$11M). It was a pretty big milestone for us and signified our transition from startup to scaleup. Now, exactly one year later in February 2020, Supermetrics just passed €20M…
-MINUTE READ | By
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