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Most marketing teams have some kind of data problem.  Either they don’t have enough data, they have too much of it, or most commonly, they don’t know what to do with it. And that’s why in this post, we’ll evaluate two of the most common ways businesses are currently putting their marketing data to work: ...

Nov 4, 2022 | 10 minute read

As the SaaS industry matures, there’s an increasing demand for SaaS companies to show their performance not only in terms of top-line growth but also with a focus on operational efficiency and cost structure. This guide explores the most important considerations when creating an annual report as a SaaS company. We’ll also walk you through ...

Oct 31, 2022 | 13 minute read

When Google announced the Privacy Sandbox in 2020, the writing was on the wall for third-party cookies. This initiative, aimed at developing new ways to deliver targeted advertising while protecting user privacy, is set to phase out third-party cookies by next year. Many marketers ripped up their playbooks after Google’s announcement, but there’s no need ...

Oct 17, 2022 | 10 minute read

Admit it. Everyone secretly hates annual marketing and sales reporting. So we’re here to make your end-of-year easier. Regardless of the industry, Q4 is arguably the most important and busiest time of the year. It’s the season of holidays, peak campaigns, and the last closing quarter for many businesses. Marketing teams are in the race ...

Oct 12, 2022 | 18 minute read

Marketers have access to large quantities of data. Some 43% of CMOs say marketing tech, data, and analytics are their biggest priority. And according to McKinsey, data-driven campaigns are poised to increase sales of a core product by more than 10%. But raw data and isolated metrics don’t tell us the full picture. We have ...

Aug 23, 2022 | 12 minute read

Useful affiliate marketing statistics

Affiliate marketers are here to stay. Since its rapid growth in the 2010s, affiliate marketing remains one of the most popular strategies to drive partner sales and generate online revenue. In this article, I share some of the most exciting affiliate marketing statistics based on industry research. This post is ideal for those who want ...

Jun 29, 2022 | 9 minute read

How to automate marketing mix modeling with an MMM data feed spreadsheet

Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping spikes and dips in spend to actions and events in your marketing channels. Upgrading from ...

Jun 16, 2022 | 9 minute read

Vanity metrics: why organic traffic matters

Vanity metrics is a term used for metrics that look good on the surface but don’t help you understand your performance or give any meaningful business results. This article focuses on organic traffic and assesses its role in measuring content marketing performance. Skip ahead >> What are vanity metrics Common examples of vanity metrics in ...

Jun 14, 2022 | 9 minute read

How to create, run, and manage marketing campaigns for B2B SaaS businesses

If you’re a marketer in a growth-minded B2B SaaS company, you would know how important it is to create, run and manage goal-oriented B2B SaaS marketing campaigns and achieve success. However, even if you have the world’s perfect software to offer your customers, a poor B2B SaaS marketing strategy can easily make your research and ...

May 19, 2022 | 14 minute read

The ultimate guide to marketing data analytics

Log in to your Google Analytics dashboard, and you’ll see hundreds of metrics across a variety of reports. Slice and dice that data, viewing website information depending on the visitor’s referral source, device, operating system… Feeling overwhelmed? The even more worrying news is that Google Analytics is just one source. With thousands of marketing platforms, ...

May 11, 2022 | 12 minute read

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