Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive…
12-MINUTE READ | By Pinja Virtanen
Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in. In this article we’ve collected 22 different…
5-MINUTE READ | By Edward Ford
Editor’s note: This awesome piece you’re about to read is a guest post. If you’d like to write for the Supermetrics blog, check out our guest post guidelines. OKRs (objectives and key results) is an actionable framework for setting and…
15-MINUTE READ | By Martijn Burgman
If you’re anything like us, your original marketing plans, forecasts, and budgets for 2020 have been thrown out the window by now. Over the last few weeks, your marketing team has probably been figuring out what you can do to…
7-MINUTE READ | By Mikael Thuneberg
The beauty of Google Data Studio is that you can literally build any kind of a marketing report or dashboard with it. However, if you’re suffering from blank page syndrome (you heard me: it’s not just for writers anymore ✏️)…
8-MINUTE READ | By Pinja Virtanen
12-MINUTE-READ · By Edward Ford In February 2019, Supermetrics passed €10M in ARR (≈$11M). It was a pretty big milestone for us and signified our transition from startup to scaleup. Now, exactly one year later in February 2020, Supermetrics just passed €20M…
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15-MINUTE-READ By Pinja Virtanen HubSpot is the go-to marketing, sales, and service platform of thousands of businesses worldwide. And for good reason. But because HubSpot helps you generate so much data from email open rates to SQLs and from social…
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8-MINUTE READ · By Misty Faucheux Most of us look at paid search reports oftentimes with a mix of reluctance and necessity. Why? Well, while we know that we need to showcase results to clients, you might be wondering why…
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12-MINUTE READ · By Rashed Khan As a PPC manager, I spend a lot of time knee deep in PPC marketing data. Whether it be identifying optimization areas or reporting back to the person or people I’m responsible to. I’ve…
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7-MINUTE READ · By Edward Ford When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales performance by grouping together and displaying…
-MINUTE READ | By
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