Marketing Analytics

Marketing Analytics, Marketing measurement

7 ways agencies are using Supermetrics to win and retain clients

For an agency, data is an invaluable asset. It helps you prove the value you’re bringing to your clients. Without it, clients may wonder if their marketing budget is well spent—and it’s the last thing you want. In this article, we’ll discuss different ways marketing agencies use data and Supermetrics to land, grow, and retain ...

7-MINUTE READ | By Sofie Segercrantz & Milja Nevalainen & Mariia Zubova

Marketing Analytics, Marketing measurement

How to scale and standardize your client reporting

Many marketing agencies still handle client reporting manually—pulling .csv files from each channel, copy-pasting data, and trying to make it look pretty or at least comprehensible…. And then repeat it for every new client.  That might be doable when you’re starting out, but what about when you’re scaling up? ...

10-MINUTE READ | By Kathy Murillo & Rosanna Campbell

Marketing Analytics, Marketing measurement

What’s a data-driven marketing agency, and how to be one

Many marketing agencies call themselves data-driven. But there’s a big difference between being data-aware and truly data-driven.  So, how can you become a genuinely data-driven marketing agency? In this article, we’ll break down the characteristics of data-driven marketing agencies, why it’s worth becoming one, and how to overcome the common struggles that we see our marketing agency customers wrestling with.  Coming ...

10-MINUTE READ | By Anna Shutko & Rosanna Campbell

Data Management, Marketing Analytics, Marketing measurement

Marketing measurement: A guide to KPIs, methods, and tools

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy. ...

10-MINUTE READ | By Michael Kaminsky & Kathy Murillo

Marketing Analytics

New ChatGPT feature in Supermetrics for Google Sheets and Excel

Supermetrics’s brand new ChatGPT feature allows you to generate data summaries and get key insights to your Google Sheets and Excel reports without a single cross-tabulation or pivot table. With these AI-analyzed reports, you can save hours of time on data analysis and dig deeper into stand-out insights. ...

4-MINUTE READ | By Supermetrics

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