“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While John Wanamaker has been credited with spitting out these words in the late 1800s, he may as well have said them yesterday. Why? Because 100+ years later the collective marketing industry still hasn’t quite figured out how ...
23-MINUTE READ | By Pinja Virtanen
Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive analytics can help you make better marketing decisions (which equals more revenue), we’re tempted to ...
12-MINUTE READ | By Pinja Virtanen
Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in. In this article we’ve collected different Google Sheets templates for marketers to help you get started building your own marketing reports. We’ve ...
5-MINUTE READ | By Edward Ford
If you’re anything like us, your original marketing plans, forecasts, and budgets for 2020 have been thrown out the window by now. Over the last few weeks, your marketing team has probably been figuring out what you can do to keep things moving forward. We know exactly how that feels since that’s what we’ve been ...
7-MINUTE READ | By Mikael Thuneberg
HubSpot is the go-to marketing, sales, and service platform of thousands of businesses worldwide. And for good reason. But because HubSpot helps you generate so much data from email open rates to SQLs and from social media engagement to revenue, getting started with reporting can feel pretty overwhelming. To help you level up in HubSpot reporting, ...
15-MINUTE READ | By Pinja Virtanen
8-MINUTE READ · By Misty Faucheux Most of us look at paid search reports oftentimes with a mix of reluctance and necessity. Why? Well, while we know that we need to showcase results to clients, you might be wondering why you have to create a report to fulfil this need. Much of this stems from ...
By Supermetrics
12-MINUTE READ · By Rashed Khan As a PPC manager, I spend a lot of time knee deep in PPC marketing data. Whether it be identifying optimization areas or reporting back to the person or people I’m responsible to. I’ve noticed that in a PPC account, there are often a number of key keywords that ...
By Supermetrics
When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales performance by grouping together and displaying key metrics from up to ten different reports. But besides HubSpot’s native functionality, you can also create custom dashboards by ...
7-MINUTE READ | By Edward Ford
Many marketers struggle with getting accurate and meaningful reports within HubSpot. Basic reports will only get you so far when it comes to analyzing the performance of all your marketing and sales efforts across the flywheel and their impact on revenue. So how can you make the most of all your HubSpot data, get a ...
8-MINUTE READ | By Edward Ford
7-MINUTE READ · By Edward Ford As a way to enhance HubSpot’s in-built reporting capabilities, HubSpot apps or integrations are specialized types of software that allow you to extract and display your marketing data in graphs, charts, and other visualizations. In this article we’ll outline why you should be using additional tools to improve your HubSpot ...
By Supermetrics
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