Marketing Analytics

In August of 2019, Search Station had come to a point where we needed to optimize the efficiency of our time spent on client tasks and our own operational tasks. We decided to plunge into the shiny world of automated marketing reporting and analytics, with the aim to cut out bulky work and streamline our ...

Far too many marketing teams are still seen internally as the arts and crafts department.  They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new products, producing awesome content, building campaigns, and well… ultimately driving revenue. The good news is ...

Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive analytics can help you make better marketing decisions (which equals more revenue), we’re tempted to ...

Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in. In this article we’ve collected different Google Sheets templates for marketers to help you get started building your own marketing reports. We’ve ...

If you’re anything like us, your original marketing plans, forecasts, and budgets for 2020 have been thrown out the window by now. Over the last few weeks, your marketing team has probably been figuring out what you can do to keep things moving forward. We know exactly how that feels since that’s what we’ve been ...

HubSpot is the go-to marketing, sales, and service platform of thousands of businesses worldwide. And for good reason. But because HubSpot helps you generate so much data from email open rates to SQLs and from social media engagement to revenue, getting started with reporting can feel pretty overwhelming. To help you level up in HubSpot reporting, ...

When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales performance by grouping together and displaying key metrics from up to ten different reports. But besides HubSpot’s native functionality, you can also create custom dashboards by ...

Many marketers struggle with getting accurate and meaningful reports within HubSpot. Basic reports will only get you so far when it comes to analyzing the performance of all your marketing and sales efforts across the flywheel and their impact on revenue. So how can you make the most of all your HubSpot data, get a ...