Marketing Analytics

HubSpot is the go-to marketing, sales, and service platform of thousands of businesses worldwide. And for good reason. But because HubSpot helps you generate so much data from email open rates to SQLs and from social media engagement to revenue, getting started with reporting can feel pretty overwhelming. ...

When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales performance by grouping together and displaying key metrics from up to ten different reports. But besides HubSpot’s native functionality, you can also create custom dashboards by ...

8-MINUTE READ · By Tina Arnoldi Google Sheets vs. Microsoft Excel: which one is better for marketing reporting? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity  First things first, how much data are you working with? The basic rule is Excel for big data and ...

Are you looking to create engaging, effective, and insightful marketing reports in Excel? Well, look no more… Supermetrics for Excel is an intuitive, fast and convenient tool which brings your data from all the major marketing platforms, like Facebook, Google Ads, Google Analytics, Instagram and more, into Excel in just a few clicks. ...

Marketing reporting is a vehicle for improving marketing performance. By regularly reviewing progress marketers can identify what is working, what isn’t working, and what actions you can take to optimize and improve performance. Ultimately, this will enable you to prove the value of your work, which is exactly why we do marketing reporting. ...