7-MINUTE READ · By Edward Ford As a way to enhance HubSpot’s in-built reporting capabilities, HubSpot apps or integrations are specialized types of software that allow you to extract and display your marketing data in graphs, charts, and other visualizations. In this article we’ll outline why you should be using additional tools to improve your HubSpot ...
By Supermetrics
You create a ton of data at every step of your campaign – from publishing blogs, creating and deploying campaigns, capturing leads, converting contacts, retargeting them, and much more. To make sense of this data, first of all, it’s crucial to track your performance. This article will look at how you can use all the ...
15-MINUTE READ | By Isha Shinde
Excel is a powerful tool that supports in-depth analysis and reporting for your digital marketing campaigns. You can leverage the built-in functions of Excel to get more insight from your data. Its rich formatting options allow you to create engaging and beautiful reports easily. In addition, what makes Excel a real beast is the capability ...
15-MINUTE READ | By Anna Shutko & Joy Huynh
8-MINUTE READ · By Tina Arnoldi Google Sheets vs. Microsoft Excel: which one is better for marketing reporting? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity First things first, how much data are you working with? The basic rule is Excel for big data and ...
By Supermetrics
10-MINUTE READ · By Tina Arnoldi Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I want to cover 17 marketing reporting tools ...
By Supermetrics
Are you looking to create engaging, effective, and insightful marketing reports in Excel? Well, look no more… Supermetrics for Excel is an intuitive, fast and convenient tool which brings your data from all the major marketing platforms, like Facebook, Google Ads, Google Analytics, Instagram and more, into Excel in just a few clicks.And now we’re ...
10-MINUTE READ | By Anna Shutko
Marketing reporting is a vehicle for improving marketing performance. By regularly reviewing progress marketers can identify what is working, what isn’t working, and what actions you can take to optimize and improve performance. Ultimately, this will enable you to prove the value of your work, which is exactly why we do marketing reporting. But developing ...
12-MINUTE READ | By Edward Ford
10-MINUTE READ · By Tomi Mester Every second business I start to work with on data projects produces one very common symptom: they try to focus on too many things at the same time. Just recently, I asked a friend of mine who runs an e-commerce company of 11 people, “What’s the most important metric that ...
By Supermetrics
14-MINUTE READ · By Harpal Singh For those in of you in the B2B space, you’ve probably come across the phrase: account-based marketing. This marketing philosophy evangelizes highly-targeted, ultra-relevant campaigns to a small group of prospects, rather than the alternative approach of casting your net far and wide in the hope that you’ll attract as ...
By Supermetrics
We’re big fans of marketing reporting templates here at Supermetrics: they’re easy to use, you immediately get insights into your data, and you can easily come up with ideas for improving your paid campaigns, organic search performance, and social marketing efforts. Products like Supermetrics for Google Sheets and Supermetrics for Google Data Studio are excellent ...
18-MINUTE READ | By Anna Shutko
Be the first to hear about product updates and marketing data tips