News and product updates

For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients. Introducing Custom Data Import—a new ...

Happy to see you again with new Supermetrics updates. In this article, we’ll walk you through: Introducing Usage report “How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives ...

New month, new updates! In this article, we’ll walk you through the latest product improvements, new connectors, reporting templates, and content. Skip ahead: Keep calm and save your historical Universal Analytics data Let’s address the elephant in the room. If you’re using Google Analytics, you probably received this reminder from Google. Universal Analytics is going ...

Happy to see you again. It’s been a month since we brought you the latest news and product updates from Supermetrics. In this edition, we’ll walk you through: Introducing the new Home tab in the Supermetrics sidebar for Google Sheets The Home tab keeps everything you need within reach. You’ll see: Learn more about this ...

This month, we’ve made a bunch of improvements to our products, launched new early-access connectors, and prepared for some exciting events. Let’s get right into it. Supermetrics won the G2 Best Software Award What a great start to the year! We’re so proud to be named a 2024 G2 Best Software Award winner. Thanks to ...

Supermetrics turned 10 years old this year and it’s safe to say it was a pivotal year for us. We launched a new brand identity, platform, partnerships, and events and underwent some significant and exciting organizational changes. We set ambitious goals and tried to deliver excellent products and services to our customers. As the year ...

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...

SuperSummit brings together the largest brands to discuss the big shifts that are defining marketing measurement and data in 2024. Learn more about this virtual event. ...

When you bring HubSpot data into Supermetrics, you can access the big picture across your organization, clients, or global enterprise. That’s why more than 7,500 businesses are already using Supermetrics to streamline their HubSpot data. Supermetrics has been recognized as an essential app for marketers by HubSpot for two years in a row. In this ...

Have you ever wondered why some dashboards are more effective than others? One reason might be the way they use data visualization. Instead of overloading the report with tables, they use charts that help you understand the information more easily. Why does this work? Our brains are much better at processing images than abstract numbers. ...