News and product updates

News and product updates, Data Integration

Supermetrics for LinkedIn Conversions API: Solving B2B ad tracking and measurement in a privacy-first world

With increasing privacy and third-party cookies declining, 57% of marketers expect less effective targeted advertising and marketing measurement across channels. In this article, we’ll focus on B2B applications and discuss how you can use Supermetrics for LinkedIn Conversions API to improve marketing. ...

3-MINUTE READ | By Jessica Wei

News and product updates, Supermetrics News

Supermetrics Wrapped 2024

This year has been a transformational year for Supermetrics. Building on our vision for one single platform, we’ve sped up the Marketing Intelligence Platform with a bunch of new features and UI updates. We also rolled out improvements to our Google Sheets and Looker Studio products, hosted events, and even launched a brand-new community. ...

15-MINUTE READ | By Tea Korpi & Aurora Aalto

Data Integration, News and product updates, Supermetrics News

Custom Data Import: Get data from any sources to get a holistic view of your marketing performance

For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients. Introducing Custom Data Import—a new ...

3-MINUTE READ | By Tea Korpi

News and product updates, Supermetrics News

What’s new at Supermetrics in May 2024

Happy to see you again with new Supermetrics updates. In this article, we’ll walk you through: Introducing Usage report “How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives ...

3-MINUTE READ | By Tea Korpi & Jessica Wei & Isha Shinde

News and product updates, Supermetrics News

What’s new at Supermetrics in April 2024

New month, new updates! In this article, we’ll walk you through the latest product improvements, new connectors, reporting templates, and content. Skip ahead: Keep calm and save your historical Universal Analytics data Let’s address the elephant in the room. If you’re using Google Analytics, you probably received this reminder from Google. Universal Analytics is going ...

3-MINUTE READ | By Tea Korpi & Ha Tran & Isha Shinde

News and product updates, Supermetrics News

What’s new at Supermetrics in March 2024

Happy to see you again. It’s been a month since we brought you the latest news and product updates from Supermetrics. In this edition, we’ll walk you through: Introducing the new Home tab in the Supermetrics sidebar for Google Sheets The Home tab keeps everything you need within reach. You’ll see: Learn more about this ...

3-MINUTE READ | By Joy Huynh & Tea Korpi & Ha Tran

News and product updates, Supermetrics News

What’s new at Supermetrics in February 2024

This month, we’ve made a bunch of improvements to our products, launched new early-access connectors, and prepared for some exciting events. Let’s get right into it. Supermetrics won the G2 Best Software Award What a great start to the year! We’re so proud to be named a 2024 G2 Best Software Award winner. Thanks to ...

By Aurora Aalto & Tea Korpi & Jessica Wei

Marketing measurement, News and product updates

SuperSummit 2023 recap: What you need to know about the future of marketing data

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...

7-MINUTE READ | By Joy Huynh

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