Feb 15, 2024

What’s new at Supermetrics in February 2024

By Aurora Aalto & Tea Korpi & Jessica Wei

News and product updatesSupermetrics News

[ Updated Feb 21, 2024 ]

This month, we’ve made a bunch of improvements to our products, launched new early-access connectors, and prepared for some exciting events.

Let’s get right into it.

Supermetrics won the G2 Best Software Award

What a great start to the year!

We’re so proud to be named a 2024 G2 Best Software Award winner. Thanks to the reviews from our users, we’ve been recognized among the best software companies in EMEA. Check out other companies on the list.

New Google Sheets sidebar improvement

This year, we’re revamping the beloved Google Sheets sidebar with a fresh new look. Introducing our latest feature in the Google Sheets add-on—Suggested queries. You’ll find a list of the most commonly used queries for different connectors. Simply select what suits you and start building reports within a few clicks.

New early-access connectors 

This month, we’re bringing you three brand new connectors, including:

  • Amazon Seller Central: This connector lets you create a report to see how your products are sold on Amazon. You can track metrics such as sales, traffic, order details, etc.
  • Google Ads Account Explorer: Use this connector to access your Google Ads invoice data and automate your financial reporting. You can build reports with metrics such as fees, invoice amounts, tax amounts, etc.
  • Xandr: You can pull Xandr data to your favorite reporting tools in minutes.

To access these connectors, log in to your Supermetrics Hub, click ‘Connect’, choose ‘Data sources’, and search for the connector you want to try.

Want to pull data from a brand-new platform? Head over to the Supermetrics product roadmap and leave us a request.

Connector improvements

Let’s look at the latest improvements to our connector:

  • Google Analytics 4: Google finally made the long-waited improvement to Google Analytics 4 API, making the query string dimensions compatible with most fields again. You can combine string dimensions with fields like landing page, channel, source, and medium. 
  • TikTok Ads: We now support fetching data for TikTok Ads Reservation accounts. You can use your Reservation accounts alongside your Auction accounts. Use the same fields in your reports, and compare the results easily. 
  • Google Display & Video 360: We added a new field, ‘Line item integration code’.

New reporting templates for Power BI and Looker Studio

The best way to monitor and share the results of your campaigns is to use a visualization tool. Whether you’re using Looker Studio or Power BI, we’ve got new reporting templates for you to try.

Google Analytics 4 overview template for Power BI

This template helps you monitor your website performance using Google Analytics 4 data. You’ll be able to see:

  • The total number of monthly users, sessions, and average session length
  • The ratio of monthly new vs. returning customers
  • How your sessions have changed over time

Get the Google Analytics 4 templates for Power BI >>

Facebook and Instagram Ads reporting template for Looker Studio

This 3-page template provides insights into your Facebook and Instagram Ads performance. You can easily spot changes in your campaigns and optimize your performance. It’ll help you answer questions such as:

  • How are your ads performing on Facebook and Instagram?
  • What’s the ROAS and conversion rate of each channel?
  • What are the top-performing creatives on each channel?
  • Who’s your audience?

Get the Facebook and Instagram Ads reporting template >>

Paid channel mix template for Looker Studio

If you’re running ads across Google, LinkedIn, X, Facebook, Microsoft, and Pinterest, you’ll love this paid channel mix template. It helps you monitor your performance, and you’ll understand:

  • ​​How’s the cost split between channels?
  • Which paid media channel performed the best last month?
  • Which channel drove the most website conversions?

Get the paid channel mix reporting template >>


Webinar: Budget pacing masterclass for marketers

If you work in performance marketing, you know that budget pacing is one of the most important tasks.

Join us for a masterclass, where we’ll show you how to build a budget pacing sheet in Google Sheets, explain the ins and outs of budget pacing, and even answer some of your burning questions.

Save your seat!

Live event: Big Data & AI World, 6-7 March at ExCel London

London calling the Supermetrics team!

We’re thrilled to share that we’ll join Big Data & AI World on March 6-7 at ExCel London. If you’re coming to the event, meet us at booth number B260!

Prepare yourself for the next digital revolution at this event! Join thousands of technology, data science, and AI experts and explore opportunities to advance your business intelligence.

Supermetrics is proud to be part of Big Data & AI World! Register now to secure your spot.

Live event: ALL4CUSTOMER expo 26-28 March at Paris porte de Versailles Pavillon 4

Bonjour à tous!

Supermetrics is gearing up for All4customer from 26th to 28th March 2024 in Paris. Join us at booth number B42! 

This exhibition is a must-attend for anyone keen on exploring the latest trends in customer experience, digital marketing, ecommerce, data, and artificial intelligence. Don’t miss the chance to connect with us at All4customer!

Sign up today.

Live event: SuperSummit meetup Singapore

After a successful first SuperSummit Meetup in Sydney, Australia, Supersummit will come to Singapore on March 14, 2024.

Come join us for a half-day event, discussing ‘The Future of Marketing Data’ and covering topics about the big shifts defining marketing measurement and data in 2024. Register here

And that’s a wrap for February. If you have any product requests, leave us a request on the Supermetrics Product roadmap.

See you next month!

About the author

author profile image

Aurora Aalto

Aurora works in Customer Marketing. As part of her role, she helps provide relevant and inspiring information at the right time to our customers, making our customer experience great.

author profile image

Tea Korpi

Tea is a Senior Product Marketing Manager at Supermetrics. She helps customers understand how to use Supermetrics products and ensures they get relevant information at the right time.

author profile image

Jessica Wei

Jessica works in product marketing at Supermetrics. She helps marketers and analysts learn how to use Supermetrics to get better at analytics and reporting.

Turn your marketing data into opportunity

We streamline your marketing data so you can focus on the insights.

Book Demo