The Future of Marketing Data
Sorry, all seats are filled at this event!
3PM - 6PM
Thu, 14 March, 2024
Linkedin Office Singapore
Agenda
2:30PM - 3:00PM
Registration & Networking
3:00PM - 3:15PM
Welcome & Introduction
Byron Munson
Head of Sales, JAPAC, Supermetrics
3:15PM - 3:35PM
Helping marketers tell stories with data
Modern organizations need a combination of strategic insights and tactical execution to move their marketing agendas forward. Chris will dive into the world of data-driven storytelling, equipping marketers with the tools and techniques to transform raw data into powerful narratives that engage and inspire.
Chris Rauch
Chief Customer Officer, Supermetrics
3:35PM - 3:55PM
The Future of B2B Measurement
Pooja delves into the latest trends, technologies, and innovative strategies reshaping how organizations view their success in B2B. Discover how data, measurement, privacy, and customer-centric approaches are revolutionizing B2B measurement, and gain actionable insights to stay ahead of the curve
Pooja K Dhanothia
Director, Head of Asia - Marketing Solutions, LinkedIn
3:55PM - 4:10PM
Break
4:10PM - 4:45PM
Panel Discussion: How will businesses use data to drive marketing efficiency in 2024?
- Future-proofing your marketing data: with an upcoming cookieless world and the growing importance of data governance, how do you ensure you can trust your data and use your data in confidence to drive accurate insights
- Data sprawl: There's more of it than ever before, and it's overwhelming; it's becoming increasingly harder for them to keep track of what data we have and how to use it
- Measurement & ROI: Efficiency is the name of the game, and that means rethinking how we measure performance
Myles Klynhout
Customer Success Lead, JAPAC, Supermetrics
Nidhi Parikh
Marketing Effectiveness Manager - Europe, APAC & LATAM, Electrolux
Shaun Au Yong
Director of Data & Marketing Effectiveness, Merkle
Monica Bhatia
Head of Enterprise Sales, SEA & KR, LinkedIn
4:45PM - 5:00PM
Closing Remarks
5:00PM - 6:00PM
Networking Drinks & Canapés
Meet our speakers
Byron Munson
Head of Sales, JAPAC, Supermetrics
Byron leads Supermetrics commercial operations across our JAPAC markets. He has over 20+ years of Martech experience across Europe and JAPAC. He is passionate about supporting the Marketing industry and customers to solve their business challenges.
Pooja K Dhanothia
Director, Head of Asia - Marketing Solutions, LinkedIn
Pooja K Dhanothia is a passionate Tech leader in the business world, embodying the convergence of leadership, technology, and diversity. Joining LinkedIn in 2012, she has played a significant role in shaping the company’s Marketing solutions expansion across EMEA, LATAM, and APAC.
Chris Rauch
Chief Customer Officer, Supermetrics
Chris leads the global team of over 80 customer success professionals from onboarding, enablement, expert services, support and customer success. Chris’s passion for enabling customers to achieve their goals stems from 30+ years of international experience in various customer success, training, and performance improvement roles.
Shaun Au Yong
Director of Data & Marketing Effectiveness, Merkle
Experience working on end-to-end data projects from conceptualisation, implementation, operationalisation, measurement, reporting to optimisation across the entire MarTech stack. Coupled with subject matter expertise, Shaun helps clients creates personalised marketing moments and moves from gathering insights to data activation throughout all digital channels.
Nidhi Parikh
Marketing Effectiveness Manager - Europe, APAC & LATAM, Electrolux
Nidhi leads the Marketing Effectiveness roadmap at Electrolux, harmonizing APMEA regional successes into a cohesive global framework. Over the past four years, she's driven data-driven transformations in digital marketing, standardizing analytics across 15 markets, and achieving significant cost efficiencies through the implementation of automated Power BI dashboards.
Myles Klynhout
Customer Success Lead, JAPAC, Supermetrics
Myles is the Customer Success Lead for the JAPAC region at Supermetrics, based out of Singapore. He has extensive experience in successfully leading customer programs, enterprise onboarding, and professional services practices. This helps his team better understand the customers' view point, when engaging in change initiatives that reshape their MarTech stack.
Monica Bhatia
Head of Enterprise Sales, SEA & KR, LinkedIn
Monica manages the Southeast Asia and Korea region at Linkedin, where she oversees a rapidly expanding portfolio of enterprise-tier marketing solutions customers. With her consultative and solution-focused approach, Monica cultivates strong relationships with key CXOs in sectors spanning Technology, Government, Education and Finance, and Services. Her focus is on fostering partnerships and enlightening customers about pivotal marketing and B2B research themes, with an emphasis on success, retention, and growth narratives.
Event Details
- 3PM - 6PM (registration begins at 2:30PM)
- Thursday, 14th March 2024
- Linkedin Office, Level 34, 10 Marina Blvd, Tower 2, Marina Bay Financial Centre, Singapore
