Look at the bigger picture

Tired of working with siloed marketing & sales data across different platforms? Combine your acquisition, web analytics, and CRM data together to see how your commercial funnel is performing - automatically with Supermetrics.

+15% of global online ad spend is reported through Supermetrics

Supermetrics for Full-Funnel Measurement


Create a single source of truth

Eliminate the process of logging in to all your different platforms or correlating multiple file exports for insights. Get Supermetrics and bring all your commercial data in one place so you can see just how well your funnel is performing.


Optimize your marketing strategy

Analyze your entire commercial funnel to see what is and isn’t working. From there you’ll be able to understand what’s moving the needle and where you should be spending your time - and dollars.


Kiss goodbye to manual work

You could, of course, manually copy/paste new funnel data every month, week, day, or even hour. But no one wants to spend time on manual work. Let Supermetrics automatically power your reports so you can spend less time moving data and more time using data.

Which destination is right for you?

For full-funnel measurement, Looker Studio & BigQuery are a popular combination where you can centralize, prepare data and build out custom dashboards to track performance.

Looker Studio

Looker Studio

Learn more


Fueling insights for 200K+ companies in 120 countries


Here’s how you can use Supermetrics to measure full-funnel performance

Centralize your data

Instead of trying to analyze siloed data in each marketing platform’s own UI, Supermetrics allows you to bring data from paid channels and web analytics and link it to the final conversions from you CRM and sales platforms in a centralized place. So you can get faster data insights, version control, and retain full ownership of your data.


Create one source of truth

Supermetrics integrates your data from 100+ platforms and makes it analysis-ready in your go-to reporting and analytics tools.

Source of truth diagram
Every morning, I open the master dashboard that we built with Supermetrics. The main benefit is that it always has fresh and accurate data in a single view. It saves me a lot of time because I don’t have to log into all these different platforms.
Patrick Siki Profile Picture

Patrick Siki

Digital Media Strategist

Accenture Interactive

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