Accurate measurement begins with high-quality data
Precise marketing measurement enables efficient budget allocation and a better return on investment. Whatever your measurement methodology, complete, granular marketing data is your starting point.
Book a demo to learn how Supermetrics can get your marketing data foundation in place for any measurement solution.
Fueling insights for 200K+ companies in 120 countries
Supermetrics lays the data foundation for any measurement method
Marketing attribution
Marketing attribution assigns credit to different touchpoints along the customer journey, defining the effectiveness of your media investments. Supermetrics pulls together all your paid media data and links it to your conversion data, giving you a clear, unified view of what's truly driving results.
Marketing Mix Modeling
Marketing mix modeling is a statistical analysis technique used to quantify the impact of marketing activities. Getting started with MMM requires multiple years of high-quality historical data. Supermetrics works as an engine, automating the collection of granular marketing data to enable creating an efficient measurement model. We collaborate with solution partners to support our customers with end-to-end modeling solutions.
Incrementality testing
Incrementality experiments, such as geo-tests and brand-lift studies, measure the true impact of marketing activities on a particular outcome. Incrementality experiments can also be used to complement marketing mix models to create more comprehensive measurement systems. Supermetrics ensures data-readiness for more advanced measurement methods, while our network of partners can provide customized measurement solutions based on your specific goals.
Ready to get started with Supermetrics?
How our customers power their measurement with Supermetrics
Automated data collection
Collecting marketing data manually isn’t feasible for consistent measurement, and in-house connectors are expensive and painful to maintain. Supermetrics automates the collection of online and offline data across 150+ marketing and sales data sources for scalable measurement.
Data quality
Supermetrics offers the most granular data available for its 150+ data connectors. In some instances, you can extract more fields with Supermetrics than from the platform’s native UI. A complete and clean data set is crucial for any measurement model to work as intended.
Vast partner network
Measurement isn’t one-size-fits-all. This is why Supermetrics has a range of solution partners who support our customers with customized measurement solutions from attribution to marketing mix modeling.
What our customers say
“Building a marketing mix model can take up to one year and can easily cost €50k-€150. However, with Supermetrics, we can automatically move data into BigQuery, which enables us to do marketing mix modeling at a lower cost and with less development time.”
Jarle Alvheim
Head of Data Technology
+15% of global online ad spend is reported through Supermetrics
Check all our resources
Explore our blog posts, case studies, templates, and webinars to see how you can use Supermetrics to optimize your performance.
Marketing attribution: what is it, and how do you use it?
Learn how to map the customer journey, choose the right attribution model, and precisely measure marketing impact. Improve performance and justify spend.
How Swappie powered its Marketing Mix Model with Supermetrics
Discover how Swappie used marketing mix modeling powered by Supermetrics and Google Cloud to improve ROAS by 15%.
MMM data: Building a solid data foundation for your marketing mix model
Learn how to ensure your data is ready for MMM, automate collection processes, and build highly effective marketing models. Drive smarter decisions and better ROI.
Why partner with Supermetrics
Over 200K companies trust Supermetrics with their data
Supermetrics is the only platform that enables direct connections to marketing platforms as well as opt-in data storage. Security is our utmost priority, and Supermetrics is SOC 2 Type II, GDPR, and CCPA compliant.
Proven business impact
Our customers use Supermetrics to enable measurement solutions that improve visibility into performance, drive better decision making, and boost ROI.
Enterprise-ready data solutions
Supermetrics is engineered for scale and reliability. Our solutions empower enterprise teams with clean data to build advanced measurement models that ensure every marketing dollar contributes to the bottom line.
Start measuring your marketing with better data
Book a demo to learn how the Supermetrics platform can bring your marketing measurement to the next level.