GA4 is replacing Universal Analytics
Google analytics 4 is replacing Universal Analytics on July 1, 2023. Have you taken all the necessary steps, and are you aware of all the possibilities GA4 offers?
On this page, you'll find everything you need to ensure a successful migration and the best use of GA4.
How to make the switch to Google Analytics 4
In this video series, you'll learn how to set up Google Analytics 4 and you'll hear real-life use cases of how others have done it. We'll also cover topics on how to save your historical UA data and best practices for reporting in GA4.
Introduction to GA4 video series
In this video series, we'll cover all things related to the migration from Universal Analytics to GA4 and how you can survive all of this successfully.
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GA4 native reporting vs. Supermetrics
In this video, our Performance Marketing Lead, Sofie, and Growth Marketing Manager, Minna, will discuss the differences in using GA4 native reporting and what benefits there are to export the data to a spreadsheet or any other analytics tool.
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How to check that your GA4 setup is correct with OnlineMetrics audit tool
In this video, our partner Paul from Online Metrics, will tell you all about an audit tool he's built that lets you check that your GA4 has been set up correctly.
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Want to get more out of your GA4 data?
Save all your available Universal Analytics data
After July 1, 2023 you'll be able to access your previously processed data in your Universal Analytics property for at least six months. Soon after, you won't be able to access your older UA data at all.
Supermetrics automatically brings your Universal Analytics data and your GA4 data into your data warehouse so you can focus on finding and acting on the insights. This allows you to perform historical and long-term trend analyses and take ownership and governance of your marketing data.
If you want to hear more about data warehousing, fill out the form to book a data warehouse demo with one of our experts.
If you're interested in moving your GA4 data to Google Sheets, Looker Studio, or Excel, you can start a 14-day free trial here.
Request a demo
Read more from our Google Analytics 4 resources
“Supermetrics has helped in transitioning to GA4 as it almost equalizes the playing field. It gives us the data from each platform in a similar format in BigQuery. We're then only working in the one platform, BQ, rather than trying to navigate two differing platforms, Universal Analytics and GA4.”
Jack Giddens
Director of Paid Media
Google Analytics 4 alternatives
Still not sure about migrating from UA to GA4? There are some alternatives when it comes to web analytics. Check them out and know that you can use Supermetrics to bring all their data into your spreadsheets, dashboards, and data warehouses of choice.
Why do marketers choose Supermetrics and the GA4 connector?
Take the next steps on your Google Analytics 4 journey
Get full access to the GA4 connector with a 14-day free trial. No credit card required.
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