GA4 replaced Universal Analytics

Are you making the most of your Google Analytics 4 (GA4) data? On this page, you’ll find GA4 tutorial videos, support articles and blog posts, and free reporting templates to ensure the best use of GA4 after the sunset of Universal Analytics.

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How to make the switch to Google Analytics 4

In this video series, you'll learn how to set up Google Analytics 4 and you'll hear real-life use cases of how others have done it. We'll also cover topics on how to save your historical UA data and best practices for reporting in GA4.

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GA4 native reporting vs. Supermetrics

GA4 native reporting vs. Supermetrics

In this video, our Performance Marketing Lead, Sofie, and Growth Marketing Manager, Minna, will discuss the differences in using GA4 native reporting and what benefits there are to export the data to a spreadsheet or any other analytics tool.

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Transform from Universal Analytics to GA4 with the help of Supermetrics

How to check that your GA4 setup is correct with OnlineMetrics audit tool

In this video, our partner Paul from Online Metrics, will tell you all about an audit tool he's built that lets you check that your GA4 has been set up correctly.

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Year-on-year web analytics reporting: Bridge the gap between Universal Analytics and GA4 data

YoY web analytics reporting: Bridge the gap between Universal Analytics and GA4 data

In this video, we’re joined by Fouad Mawla, Data Analyst at marketing agency Kemb GmbH, to discuss year-on-year reporting with Universal Analytics and GA4 data. We’ll also share a free YoY reporting template for Power BI using a Google Sheet data set.

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Get started with our free GA4 reporting templates

Thousands of marketers trust our templates for best practice reporting. Use our free GA4 templates with Google Sheets or Looker Studio and get started with just a few clicks.

Google Analytics 4 (GA4) report template for Google Sheets

Google Analytics 4 (GA4) Report Template for Looker Studio (Formerly Data Studio)

Save all your available Universal Analytics data

Universal Analytics 4 has replaced Universal Analytics on July 1, 2023. You’ll be able to access your data in Universal Analytics property until July 1, 2024. Soon after, you won't be able to access your older UA data at all.

Supermetrics automatically brings your Universal Analytics data and your GA4 data into your data warehouse or data lake so you can focus on finding and acting on the insights. This allows you to perform historical and long-term trend analyses and take ownership and governance of your marketing data.

If you want to hear more about data warehousing, fill out the form to book a data warehouse demo with one of our experts.



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Read more from our Google Analytics 4 resources

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Supermetrics has helped in transitioning to GA4 as it almost equalizes the playing field. It gives us the data from each platform in a similar format in BigQuery. We're then only working in the one platform, BQ, rather than trying to navigate two differing platforms, Universal Analytics and GA4.
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Jack Giddens

Director of Paid Media

Katté & co.

Google Analytics 4 alternatives

Still not sure about migrating from UA to GA4? There are some alternatives when it comes to web analytics. Check them out and know that you can use Supermetrics to bring all their data into your spreadsheets, dashboards, and data warehouses of choice.

Piano Analytics (AT Internet)

Piano Analytics (AT Internet)

Why do marketers choose Supermetrics and the GA4 connector?

57% more metrics and dimensions than Google's native GA4 connector
150+ other data sources to combine with your GA4 data
GDPR and CCPA compliant

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