Google Analytics

Data Visualization,

Let me guess. You’re here because you want to overcome Google Analytics 4’s UI limitation and have more freedom to customize your reports. Bringing your data into Power BI is a great way to stay on top of your website performance without any restrictions. In this article, I’ll discuss two common methods for exporting GA4 ...

4-MINUTE READ | By Jessica Wei

Google Analytics 4 vs. Universal Analytics: what’s the difference

Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...

10-MINUTE READ | By Mick Chaveroche

Over the past week, you may have heard about “the quota apocalypse” or the “GA4 connector debacle” that a Google Analytics 4 update created for those reporting on GA4 properties in Looker Studio (formerly Google Data Studio). Remember to check our GA4 Knowledge Center for tutorial videos, support articles, and blog posts. Skip ahead >> ...

8-MINUTE READ | By Ralph Spandl

Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...

10-MINUTE READ | By Tea Korpi

The ultimate guide to Google Analytics 4

You’ve probably noticed that Google Analytics 4 —or GA4—has been the talk of the town recently—unless you’ve been living under a rock. On the one hand, most marketers are excited about this new era of analytics since GA4 unlocks and gives more analytics capabilities. With, for example, probabilistic matching and event-based tracking. On the other ...

10-MINUTE READ | By Joy Huynh

Remember to check out our GA4 Knowledge Center for tutorial videos, support articles, and blog posts. In October 2020, Google launched the newest version of Google Analytics 4, or GA4. The marketing around this launch focused on its powerful features. If you haven’t moved across to GA4 now, then you’ll want to keep reading. Let’s ...

9-MINUTE READ | By Sophie Michaud

Exporting data from Google Analytics—or Universal Analytics—to Google BigQuery: Saving your historical data

After nine years of dedicated service, Google Analytics— or Universal Analytics—will finally step down and give the crown to its successor—Google Analytics 4. Google Analytics has been around for 15 years, and for the very first time, Google gives the platform a complete makeover. This time we’re not only talking about a brand new UI, ...

6-MINUTE READ | By Joy Huynh

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