Facebook

Discover how to use Facebook's Marketing API to streamline data analysis and improve campaign performance. This guide explains the API's features, benefits, and how to integrate it with your marketing tools for more effective data-driven decisions. Perfect for marketers looking to enhance their Facebook advertising strategies. ...

You typically have two options for bringing Facebook Ads data into Power BI—manually import Facebook Ads data into Power BI or use a third-party connector. But before you commit your time to the actual work, it’s a good idea to understand what option is the best for you. Navigate this post: Manually import Facebook Ads ...

Running a successful Facebook Ads campaign is no easy task. Beginners often fall into the trap of thinking that because it’s easy to set up a campaign, it’s easy to get results. (Hint: that’s a costly lesson right there.) Today, we’ll be focusing on a lesser-known optimization trick: data segmentation in Facebook Ads. And it ...

Over the last three years, I’ve been building Google Data Studio dashboards for everyone from Fortune 500 companies to startups and investment firms. The biggest lesson I’ve learned is that most dashboards follow a fairly predictable pattern. And that pattern has been overwhelmingly well-received by my clients. ...

Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a responsive audience only to lose your hard-earned clicks to a bad performing ad? Your solution ...

If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data to a spreadsheet. However, the process is time-consuming and error-prone. The worst part is you ...

Facebook is the most popular social network, so if you’re looking to reach the highest number of people for your business, it’s probably a good place to be. A good place to start would be to optimize your Facebook Ads. Most ad platforms are pretty good at optimizing your campaigns based on user behavior. So ...

These templates will help you organize and analyze your ad data, allowing you to make data-driven decisions and maximize your ad performance. Whether you’re managing ads on multiple platforms or focusing solely on Facebook, these templates give a solid foundation for your reporting. Facebook Ads templates First, let’s look at reports that only include Facebook ...

If you work in ecommerce but aren’t running Facebook Ads campaigns, you’re missing out on a huge opportunity to grow your business. That’s why we teamed up with Savannah Sanchez, Founder of The Social Savannah, to show you how to set up, analyze, and optimize your Facebook Ads campaigns. By the way, this article is ...

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...