Facebook Ads report templates for Google Sheets, Google Data Studio, and Excel

These templates will help you organize and analyze your ad data, allowing you to make data-driven decisions and maximize your ad performance. Whether you’re managing ads on multiple platforms or focusing solely on Facebook, these templates give a solid foundation for your reporting.

Facebook Ads templates

First, let’s look at reports that only include Facebook Ads data. If you wanna deep dive into your campaign optimization, simply connect your Facebook account to your preferred destination and voilà! You’re ready to analyze.

Google Sheets

Facebook Ads high-level monthly reporting template

This report starts with your high-level insights and then goes deeper with more detailed views. Whether you want to look at specific demographics, detailed figures, or a campaign overview, this template covers it all.

Get started with the Facebook Ads high-level monthly reporting template.

Google Data Studio

Facebook Ads dashboard template

Want to see all your Facebook Ads reporting in a swanky two-pager? This template has all the metrics you need to quickly analyze your ad campaigns.

Whether you’re using Facebook for lead generation or ecommerce, just plug your data into this dashboard and see your campaign performance at a quick glance.

Get started with the Facebook Ads dashboard template for Data Studio.

Excel

For those of you using Excel to create your marketing reports, this report template is for you. You’ll find all the metrics you need to analyze your Facebook campaigns and a detailed table for your campaign breakdown.

Get started with the Facebook Ads reporting template.

Mixed ad channels

Chances are, you’re also running ads on some other platform. If you want to see your campaign performance from Google Ads, Microsoft Ads, Twitter Ads, YouTube, or LinkedIn Ads on top of Facebook Ads, then we have a report template, or seven, for you.

Google Sheets

Detailed paid channel mix reporting template

We know this report has “detailed” in the title, but it’s no understatement. It has an overview sheet for all your ad platforms and a separate overview, and a detailed breakdown for each data source.

Want to dig deeper? It even includes the raw data for each channel.

Get started with the detailed paid channel mix reporting template.

Paid channel mix reporting template

Sometimes, all you need is a good one-page overview of your main ad platforms. We put the most popular ones into this report so you can compare each platform to the other.

Get started with the paid channel mix reporting template.

Paid social performance dashboard template by Gauge

Similar to the ecommerce report up top, this report by Gauge has predictions for ad cost. This is the perfect report for ad cost optimization.

Get started with the paid social performance dashboard template by Gauge.

Google Data Studio

Google Ads vs. Facebook Ads comparison template

Since Google and Facebook have the highest ad revenue out of all digital channels, chances are you have ads on both platforms. Want to see which one is performing best? We put them together in this two-page dashboard and included all the main metrics you might want to see.

Get started with the Google Ads vs. Facebook Ads comparison template.

Paid channel mix reporting template

For the quickest view of your top ad platforms’ performance, simply plug in your data sources to this one-page dashboard, and that’s it! All your metrics are in one place for an easy comparison. We included the top five most common ad platforms, but worry if you don’t use them all. Just leave the data source empty, and the charts will adjust to the ones you included.

Get started with the paid media mix dashboard template.

Excel

Paid channel mix reporting template

Last but not least, we put together the ultimate Excel dashboard for all your ad platforms. We included everything you need in one view and added the raw data for each platform separately if you want to dig into the numbers. This dashboard covers the last 30 days.

Get started with the paid channel mix reporting template.

Over to you

Now, you have a report ready no matter where you want to visualize your Facebook ad campaign data.

Happy reporting!