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Introducing shared connections in the Supermetrics add-in for Excel

Starting today, you can see a new icon next to your data source connections. This small change will take a lot off your shoulders when building and updating your marketing reports with other people. A single click to make a connection shared or private Turn ‘sharing’ mode on and let your teammates use your connection ...

Feb 2, 2022 | 3 minute read

Facebook ads report template

If you’re running ads online, chances are, you’re running ads on Facebook. In the past few years, Facebook has had the second most ad revenue from all digital platforms, right behind Google. The competition is fierce to get the attention of the 2.7 billion active users on Facebook. Are you getting the most out of ...

Mar 12, 2021 | 10 minute read

ad spend tracking

If you’re running campaigns across multiple ad platforms and/or for multiple ad accounts, you’ve probably noticed that keeping track of your total ad spend is borderline impossible. Besides, the daily spend caps of many popular advertising channels, such as Facebook Ads, Google Ads, and LinkedIn Ads, are notoriously unreliable. They can easily exceed your budget ...

Apr 17, 2020 | 5 minute read

google data studio example reports and dashboards

10-MINUTE READ · By Pinja Virtanen At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. In this post, we’ll walk you through 31 of our favorite PPC reporting templates that you can swipe ...

Jan 22, 2020 | 10 minute read

Excel is a powerful tool that supports in-depth analysis and reporting for your digital marketing campaigns. You can leverage the built-in functions of Excel to get more insight from your data.  Its rich formatting options allow you to create engaging and beautiful reports easily. In addition, what makes Excel a real beast is the capability ...

Jul 15, 2019 | 15 minute read

Google Sheets Vs Microsoft Excel which is better for digital marketing?

8-MINUTE READ · By Tina Arnoldi Google Sheets vs. Microsoft Excel: which one is better for marketing reporting? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity Speed Collaboration Integrations Functionality Formatting & templates Price Company policy Conclusions   Capacity  First things first, how much data ...

Jul 12, 2019

Excel marketing reporting templates

Are you looking to create engaging, effective, and insightful marketing reports in Excel? Well, look no more… Supermetrics for Excel is an intuitive, fast and convenient tool which brings your data from all the major marketing platforms, like Facebook, Google Ads, Google Analytics, Instagram and more, into Excel in just a few clicks. And now ...

May 24, 2019 | 10 minute read

9-MINUTE READ · By Supermetrics Today we are thrilled to announce our new product – Supermetrics for Excel. Following the success of our famous Google Sheets add-on, with 300 000+ users to date, we have developed a tool which helps marketers create insightful reports in Excel spreadsheets. With Supermetrics, marketing reporting in Excel has never ...

Jan 15, 2019

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