Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s…
6-MINUTE READ | By Jaani Saulamaa, Juha Viherväs, and Iiro Heiskanen
Here’s a fun challenge for you: list the top five hottest social media channels. We bet there’s a good chance TikTok will end up on your list. Despite being the new kid on the block, TikTok can already join the…
10-MINUTE READ | By Joy Huynh
Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a…
9-MINUTE READ | By Remi Turcotte
If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data…
8-MINUTE READ | By Joy Huynh
Facebook is the most popular social network, so if you’re looking to reach the highest number of people for your business, it’s probably a good place to be. A good place to start would be to optimize your Facebook Ads….
20-MINUTE READ | By Sophie Michaud
If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article,…
10-MINUTE READ | By Joy Huynh
If you’re running ads online, chances are, you’re running ads on Facebook. In the past few years, Facebook has had the second most ad revenue from all digital platforms, right behind Google. The competition is fierce to get the attention…
10-MINUTE READ | By Sophie Michaud
Building social media reports can be challenging and painful at first. For one thing, you have a ton of decisions to make—things like what metrics you want to track or what tools you should use to build your report. To…
10-MINUTE READ | By Joy Huynh
How can you tell if your Google Ads are performing well? Google uses a metric called “quality score” to decide how often people see your ads and how much it’ll cost you. By combining quality score with other key metrics…
9-MINUTE READ | By Sophie Michaud
Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most…
12-MINUTE READ | By Elliot Sheen, Eliot Shiner, and Anna Shutko
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