Building social media reports can be challenging and painful at first. For one thing, you have a ton of decisions to make—things like what metrics you want to track or what tools you should use to build your report. To…
10-MINUTE READ | By Joy Huynh
How can you tell if your Google Ads are performing well? Google uses a metric called “quality score” to decide how often people see your ads and how much it’ll cost you. By combining quality score with other key metrics…
9-MINUTE READ | By Sophie Michaud
Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most…
12-MINUTE READ | By Elliot Sheen, Eliot Shiner, and Anna Shutko
TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive…
7-MINUTE READ | By Joy Huynh
I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would…
7-MINUTE READ | By Dmitry Golovanov
As digital marketers, we’re often experiencing data overload. And that’s why having a clear process for analyzing your paid campaigns’ performance is critical. This process will help when you’re asking questions, like: What data do I need to look at…
18-MINUTE READ | By Gabe Solberg
Introducing Ghost Term Analysis, a new Supermetrics template from OIKIO Digital Performance Agency. 👻 In September 2020, Google Ads changed their search term reporting practices concerning low-volume searches. Citing privacy reasons, advertisers no longer have full visibility into all the…
8-MINUTE READ | By Juha Viherväs & Jaani Saulamaa
A few days ago, Google Ads turned 20. It is now the biggest PPC marketing platform, with an advertising revenue of over $42 billion in 2019. Google Ads has a ton of metrics and it only makes sense that inexperienced…
5-MINUTE READ | By Nicolas Lekkas
TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d…
5-MINUTE READ | By Joy Huynh
TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not…
4-MINUTE READ | By Joy Huynh
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