In recent years, the outcry for data privacy has greatly increased. Governments worldwide have rolled out laws mandating privacy, forcing large tech companies to meet legal requirements and consumer expectations. Safari and Firefox are already blocking third-party cookies, and Google…
6-MINUTE READ | By Luke Kline
If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year…
10-MINUTE READ | By Heidi Suutari and Sophie Michaud
Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges…
5-MINUTE READ | By Joy Huynh
Tell me B2B marketing attribution reporting is broken without actually telling me B2B marketing attribution reporting is broken… This is one of many quote requests where the message that came across Session Media didn’t align with the attribution source concluded…
6-MINUTE READ | By Ben Brown
Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can…
5-MINUTE READ | By Joy Huynh
Running a successful Facebook Ads campaign is no easy task. Beginners often fall into the trap of thinking that because it’s easy to set up a campaign, it’s easy to get results. (Hint: that’s a costly lesson right there.) Today,…
9-MINUTE READ | By Lewis Mudrich
Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s…
6-MINUTE READ | By Jaani Saulamaa, Juha Viherväs, and Iiro Heiskanen
Here’s a fun challenge for you: list the top five hottest social media channels. We bet there’s a good chance TikTok will end up on your list. Despite being the new kid on the block, TikTok can already join the…
10-MINUTE READ | By Joy Huynh
Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a…
9-MINUTE READ | By Remi Turcotte
If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data…
8-MINUTE READ | By Joy Huynh
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