Performance Marketing Analytics

Google Sheets,

Automate ad spend tracking and budget pacing with Google Sheets and Supermetrics [Free cheat sheet and template included]

When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients.  I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust. ...

12-MINUTE READ | By Sofie Segercrantz

Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success. Competitor benchmarking, however, is time-consuming. Businesses guard their ...

12-MINUTE READ | By Elise Dopson

Social media marketing funnel: how to effectively reach and convert customers at any stage

Whether you work in a B2C, B2B or D2C, your business and sales depend on connecting with individuals and winning them over. Social media is all about connection—with each other and with brands. That’s why there’s a huge amount of—often untapped—potential in harnessing the power of different social media platforms in getting your message across ...

23-MINUTE READ | By Anna Leikas

Digital audio advertising 101—how, why, and when to get started with Spotify Ads [free template included]

As a digital marketer, you’re familiar with many advertising channels, like social media, search, online video, TV, or radio. But you may still be a bit unfamiliar with digital audio advertising. Marketers have found themselves asking questions like what digital audio advertising is, why should I run audio ads, or how do I create an ...

15-MINUTE READ | By Fanny Heimonen

Managing full-funnel performance marketing in a global ecommerce brand: 7 lessons from Groupon

Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges performance marketers need to solve to create meaningful campaigns and drive revenue. To help you ...

5-MINUTE READ | By Joy Huynh



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