A few days ago, Google Ads turned 20. It is now the biggest PPC marketing platform, with an advertising revenue of over $42 billion in 2019. Google Ads has a ton of metrics and it only makes sense that inexperienced…
5-MINUTE READ | By Nicolas Lekkas
TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d…
5-MINUTE READ | By Joy Huynh
TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not…
4-MINUTE READ | By Joy Huynh
You’ve done your research, found the best keywords for your target audience, and pulled together the optimal budget, but you’re still not getting any traffic to your Google Ads campaign. While the issue might be related to any number of…
11-MINUTE READ | By Misty Faucheux
If French is the language of love, then metrics are the language of marketing. CPCs, CPA, CTRs; no marketer can get by today without learning how to speak in terms of metrics. We use metrics for reporting data, forecasting performance,…
5-MINUTE READ | By Taimur Abdaal
TL;DR: If you want to hit the ground running with a free Twitter Ads reporting template, steal ours with pride. 😎 But if you want some tips and tricks for better paid social reporting, keep reading. If someone told me:…
5-MINUTE READ | By Joy Huynh
If you use Facebook Ads, you’re probably interested in answering this question: How can I effectively generate more leads using Facebook Ads? Well, we’re going to cover the end-to-end playbook in this post based on the insights and findings from…
6-MINUTE READ | By Edward Ford
When talking about PPC affiliate marketing, it’s important to make a distinction between two different types of performance-based marketing. What is usually referred to as pay per click affiliate programs are programs where marketers, also called publishers, get paid by…
10-MINUTE READ | By Johannes Rastas
TL;DR: If you’re already familiar with Google Data Studio and just want to swipe our free dashboard template, simply take a copy of this paid channel mix template. For more info on how to use this template, keep reading. Performance marketers…
8-MINUTE READ | By Joy Huynh
An enormous ad budget solves a lot of problems. Which advertising channel should you try? Try them all and see what sticks. Which types of ad copy should you run? A/B test until your audience tells you the answer. But…
15-MINUTE READ | By Kaleigh Moore
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