Facebook is the most popular social network, so if you’re looking to reach the highest number of people for your business, it’s probably a good place to be. A good place to start would be to optimize your Facebook Ads….
20-MINUTE READ | By Sophie Michaud
If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article,…
10-MINUTE READ | By Joy Huynh
If you’re running ads online, chances are, you’re running ads on Facebook. In the past few years, Facebook has had the second most ad revenue from all digital platforms, right behind Google. The competition is fierce to get the attention…
10-MINUTE READ | By Sophie Michaud
Building social media reports can be challenging and painful at first. For one thing, you have a ton of decisions to make—things like what metrics you want to track or what tools you should use to build your report. To…
10-MINUTE READ | By Joy Huynh
How can you tell if your Google Ads are performing well? Google uses a metric called “quality score” to decide how often people see your ads and how much it’ll cost you. By combining quality score with other key metrics…
9-MINUTE READ | By Sophie Michaud
Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most…
12-MINUTE READ | By Elliot Sheen, Eliot Shiner, and Anna Shutko
TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive…
7-MINUTE READ | By Joy Huynh
I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would…
7-MINUTE READ | By Dmitry Golovanov
As digital marketers, we’re often experiencing data overload. And that’s why having a clear process for analyzing your paid campaigns’ performance is critical. This process will help when you’re asking questions, like: What data do I need to look at…
18-MINUTE READ | By Gabe Solberg
Introducing Ghost Term Analysis, a new Supermetrics template from OIKIO Digital Performance Agency. 👻 In September 2020, Google Ads changed their search term reporting practices concerning low-volume searches. Citing privacy reasons, advertisers no longer have full visibility into all the…
8-MINUTE READ | By Juha Viherväs & Jaani Saulamaa
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