Performance Marketing Analytics
Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success. Competitor benchmarking, however, is time-consuming. Businesses guard their ...
12-MINUTE READ | By Elise Dopson
Whether you work in a B2C, B2B or D2C, your business and sales depend on connecting with individuals and winning them over. Social media is all about connection—with each other and with brands. That’s why there’s a huge amount of—often untapped—potential in harnessing the power of different social media platforms in getting your message across ...
23-MINUTE READ | By Anna Leikas
Digital audio advertising 101—how, why, and when to get started with Spotify Ads [free template included]
As a digital marketer, you’re familiar with many advertising channels, like social media, search, online video, TV, or radio. But you may still be a bit unfamiliar with digital audio advertising. Marketers have found themselves asking questions like what digital audio advertising is, why should I run audio ads, or how do I create an ...
15-MINUTE READ | By Fanny Heimonen
Advertising without cookies: How to excel at performance marketing, reporting, and converting in a privacy-centric world
In recent years, the outcry for data privacy has greatly increased. Governments worldwide have rolled out laws mandating privacy, forcing large tech companies to meet legal requirements and consumer expectations. Safari and Firefox are already blocking third-party cookies, and Google will soon be following suit in 2023. The introduction of ad blockers and changes around ...
6-MINUTE READ | By Luke Kline
If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year in LinkedIn display advertising alone. So why are we still using LinkedIn Ads when CTR ...
10-MINUTE READ | By Heidi Suutari and Sophie Michaud
Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges performance marketers need to solve to create meaningful campaigns and drive revenue. To help you ...
5-MINUTE READ | By Joy Huynh
Running a successful Facebook Ads campaign is no easy task. Beginners often fall into the trap of thinking that because it’s easy to set up a campaign, it’s easy to get results. (Hint: that’s a costly lesson right there.) Today, we’ll be focusing on a lesser-known optimization trick: data segmentation in Facebook Ads. And it ...
9-MINUTE READ | By Lewis Mudrich
Here’s a fun challenge for you: list the top five hottest social media channels. We bet there’s a good chance TikTok will end up on your list. Despite being the new kid on the block, TikTok can already join the big kids’ table with Facebook and Instagram. So if you want to test a new ...
10-MINUTE READ | By Joy Huynh
Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a responsive audience only to lose your hard-earned clicks to a bad performing ad? Your solution ...
9-MINUTE READ | By Remi Turcotte
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