Performance Marketing Analytics

Many marketers spend countless hours wrangling data, reporting on multiple channels, and responding to fast-changing trends. Artificial Intelligence (AI) lightens that load by automating repetitive tasks and sifting through data at scale, freeing you to focus on the strategic, creative work that moves the needle. ...

As a marketer, how do you ensure that every decision you make is backed by actionable insight rather than guesswork or outdated information? This is where marketing intelligence comes in. ...

To stay on top of your campaigns, you must juggle multiple channels, interpret diverse key performance indicators, and quickly pivot when results aren’t meeting expectations. ...

Congratulations if you’ve just launched a new marketing campaign. But getting the campaign off the ground is just the first step. Its success depends on how well you analyze and optimize it. ...

Launching a Google Ads campaign without measurable goals is like going on a road trip without a destination in mind. You may end up in a great place, just like your ads may hit the jackpot and bring in a lot of customers. But relying on luck isn’t a great marketing strategy. Google Ads goals offer an easy way to create a good roadmap, that will get you to your destination faster. ...

Performance marketing analytics is your roadmap. It helps you tie every marketing dollar to tangible results, such as clicks, signups, or sales. ...

Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough. ...

Your marketing tasks depend on the type of project you’re working on. Sometimes, you need to focus on social media, other times on ads, and other times on search engine optimization and organic reach. Reporting is the one task you’ll deal with regardless of your project. ...

Picture this scenario: you’re preparing a report for a client or for your CMO who demands straightforward, measurable returns from your paid advertising efforts. You have plenty of data—clicks, impressions, conversions—but somehow, the results still feel blurry. Which numbers actually reflect campaign success, and which are just vanity metrics? If this sounds familiar, PPC metrics are the key to bridging the gap between raw data and tangible value. ...

In this article, we’ll explore why third-party cookies are controversial and distinguish between fact and fiction. This will help you understand how to adapt your strategies for a privacy-centric world. Let’s dive in. ...